US Cloud Storage Market

According to a research report "US Cloud Storage Market by Storage Type (File Storage, Object Storage, Block Storage), Services (Training & Consulting, Integration & Implementation, Support & Maintenance), Application (Backup & Recovery, Data Archiving) - Global Forecast to 2028" published by MarketsandMarkets, the US cloud storage market is expected to reach USD 88.6 billion in 2028 from USD 42.5 billion in 2023, at a CAGR of 15.8% during the forecast period.

The growing adoption of hybrid and multi-cloud strategies in the US cloud storage market is driven by enterprises seeking greater flexibility, cost optimization, and risk mitigation. Businesses leverage a mix of on-premise, private, and public cloud storage to enhance data security, ensure regulatory compliance, and avoid vendor lock-in. This approach supports seamless workload migration, disaster recovery, and performance optimization, fueling demand for scalable and interoperable cloud storage solutions.

The storage type segment is expected to hold the largest market share by offering cloud storage in the US market during the forecast period.

The storage type category is expected to hold the maximum market share in the US cloud storage market during the forecast period due to increasing amounts of enterprise data and the need for low-cost, elastic storage solutions. Businesses across verticals rely on object, file, and block storage to handle structured and unstructured data efficiently. The emergence of AI, big data, IoT, and remote work fuels high-performance cloud storage with convenient access. The increasing use of hybrid and multi-cloud further demands dynamic storage solutions to enable firms to streamline workloads without compromising security and data compliance. Moreover, tiered storage, automation, and encryption advancements improve storage efficiency and cost savings. While business continuity, disaster recovery, and data sovereignty become priorities for companies, cloud storage solutions remain a vital investment, ensuring the segment's dominance in the market.

The file storage segment is expected to hold the largest market share by storage type in the US cloud storage market during the forecast period.

The file storage segment is expected to hold the largest market share in the US cloud storage market due to its widespread use in enterprise collaboration, content management, and unstructured data handling. Companies are increasingly adopting cloud-based file storage for transparent accessibility, version management, and scaling, especially after remote work and digital transformation. Industries such as media & entertainment, healthcare, and financial services need substantial storage of large documents, pictures, and multimedia files. Additionally, hybrid and multi-cloud support consolidates file storage in different cloud deployments to deliver guaranteed data availability and security. Advancements in cloud-native file systems, AI-driven indexing, and automated tiering also facilitate efficiency and cost savings. As regulatory requirements drive the need for compliant and secure storage solutions, companies prioritize file storage first to have an appropriately structured data organization, which gives it a dominant market share in the forecasting period.

The content delivery & distribution segment is expected to grow more during the forecast period.

The content delivery and distribution segment is expected to grow at the highest CAGR in the US cloud storage market, driven by the increasing demand for high-speed data access, video streaming, online gaming, and digital content consumption. The growth of OTT platforms, social media, and e-commerce drives demand for effective cloud-based content delivery networks (CDNs) that provide low-latency performance and scalability. Enterprises leverage cloud storage for real-time content caching, edge computing, and AI-driven content optimization, optimizing user experience while reducing bandwidth costs. With more emphasis on data localization, security, and regulation, cloud storage firms invest in distributed architectures and encryption technologies, further driving adoption. As businesses seek cost-effective, globally distributed storage for seamless content delivery, this segment will likely grow quickly during the forecast period.

Key players in the US cloud storage market are AWS (US), IBM (US), Google (US), Microsoft (US), Oracle (US), Rackspace Technology (US), HPE (US), Dell (US), Dropbox (US), Box (US), VMware (US), NetApp (US), Hitachi Vantara (US), Scality (US), Citrix (US), DigitalOcean (US), Vultr (US), Minio (US), Zadara (US), and Wasabi (US).

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