Mobile Phone & Smartphone Market

Worldwide Smartphones Market Worth US$258.9 Billion By 2015 And Mobile Phone Market Worth US$341.4 Billion By The Same Year

According to a new market research report, ‘World Mobile phone & Smartphone Market (2010 – 2015)’, published by MarketsandMarkets (, the total global mobile handset market is expected to reach US$341.4 billion by 2015 while smartphone sales will account for 75.8% of the overall mobile handset revenue at US$258.9 billion in the same year. Apple is expected to lead the growth till 2015 commanding largest share of the overall mobile handset revenue with 25.8% market share while Nokia will be at the second place with 21% market share. The global smartphone market is expected to register higher CAGR (24.9%) as compared to overall mobile handset market (14.7%) during 2010 and 2015.

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After facing a dip of 6.1% revenue-wise and 2.8% shipment-wise in 2009, the global mobile handset market has come back strongly to register 12.2% growth in terms of revenue and 11.8% shipment growth in 2010. There were 1,278 million mobile handsets shipped which worth US$172.2 billion in 2010. The growth in mobile handset market was enabled by increased consumer interest in high end smartphones, reduction of smartphone prices, improved network coverage along with introduction of key technologies including 3G and expected 4G roll outs in emerging markets and aggressive expansion plans on the part of key suppliers.

The global smartphones market registered growth at a brisk pace, accounting for 22% of the global mobile handset sales in 2010. This high growth has been backed by rapid technology developments such as high-speed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. The Asian region, especially, India and China have emerged as smartphones hotspot with the continuous development of cellular markets and the increasing 3G penetrations and expenditure on consumer electronics across the region. In relatively saturated markets, such as the North America and Europe, operator’s subsidies and carrier wars has been fuelling the growth of the smartphones market in the region. The global smartphones market is estimated to reach $258.9 billion in 2015 from about $85.1 billion in 2010.

Global Smartphones market was one of the very few markets which remained insulated during the economic recession. The smartphones market cornered annual growth rate of 29.5% in 2009 over 2008 which further increased to 59.3% in 2010 over 2009 to reach $85.1 billion.

The global smartphones device market is generally classified into business smartphones and consumer smartphones; consumer is the larger and fastest-growing market, accounting for approximately 3/4th of the global smartphones revenue. However, the business smartphones segment is expected to be the dominating one in the future particularly due to the increasing traction of mobility among enterprises. In terms of interface touchscreen has emerged as the preferred one, representing 39.6% of global shipments, followed by keypad input type with a 31.2% share.

Each sub-segment of the global Smartphones market is calculated for the four geographical regions of North America, Europe, Asia-Pacific, and ROW. Europe is leading the market in 2010 with a 33.8% shipment share; Asia-Pacific is expected to closely follow the European market in near future with large mobile subscriber base in Chinese and Indian markets and high smartphones adoption rates. The Asia-Pacific smartphones market shipment stood at 87.8 million in 2010 which is expected to reach 294.1 million in 2015 growing at a CAGR of 27.3% during 2010 – 2015.

Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (and without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive post-paid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.

Scope of the report

This report analyzes the worldwide mobile phone & smartphones markets based on:
Mobile Handset Market (shipment & revenue by quarter) & forecast
By Vendors

  • Nokia, Samsung, LG, Apple, RIM, Sony Ericsson, Motorola, HTC, Sharp, Others

Smartphone handset market (shipment and revenue by quarter) & forecast
By Vendors

  • Nokia, Apple, RIM, HTC, Samsung, LG, Sony Ericsson, Sharp, Motorola, Fujitsu, Others

By Operating System

  • Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS, Others

Smartphone Device type

  • Consumer phones (high-end, mid-range, and entry-level)
  • Business phones (large enterprise and small and medium business)

Input Method (touchscreen, keyboard, and keypad)

The report extensively analyzes each macro and micro mobile phone and smartphones market based on vendor and operating system; and also offers market analyses of application segments such as consumer and business for smartphones. In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the smartphones markets in the North America, Europe, Asia-Pacific, and Rest of the World (ROW). The report draws the competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.

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Analyst Briefing Presentation on Global Mobile Phone & Smartphone Market (2010 - 2015) to be held on March 22, 2011

The “Information and Communication Technology” practice at MarketsandMarkets is pleased to announce its “Analyst Briefing Presentation” on the “Global Mobile Phone & Smartphone Market (2010 - 2015)” to be held on March 22, 2011.

About MarketsandMarkets

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