HOME Research Insight Sony (Japan) and Samsung (South Korea) are the Major Players in the Image Sensor Market

Sony (Japan) and Samsung (South Korea) are the Major Players in the Image Sensor Market

The image sensor market is highly competitive with the presence of many established and emerging players. The image sensor market is expected to be valued at USD 14.19 billion in 2017 and is projected to reach USD 24.80 billion by 2023, at a CAGR of 9.75% between 2017 and 2023. Product launch has been the key strategy adopted by the market players to grow in the image sensor market. This strategy accounted for a share of more than 77% of the overall growth strategies adopted by the market players between June 2015 and October 2017. Some major players in the image sensor market are Sony (Japan), Samsung (South Korea), OmniVision (US), On Semiconductor (US), Panasonic (Japan), Canon (Japan), SK Hynix (South Korea), STMicroelectronics (Switzerland), Pixart Imaging (Taiwan), PixelPlus (South Korea), Hamamatsu (Japan), ams (Austria), Himax (Taiwan), Teledyne (US), and Sharp (Japan).

The rising demand for image sensors for various verticals has encouraged companies to adopt this strategy. Besides product launches, companies have also adopted the strategies of acquisition, partnerships, collaboration, and expansions to expand their business operations, product portfolio, and distribution network, as well as strengthen their position and share in this market.

Sony (Japan) holds the highest market share of the image sensor market. Sony focuses on product differentiation for the image sensor segment as it has a technological advantage in this segment. Sony also focuses on geographic areas, such as Japan, where it has a competitive edge. The company invests mainly in the research and development of image sensors. This is evident by the fact that the company has launched five new products in the image sensor segment in 2016 and 2017. The company is also expanding the manufacturing facility for image sensors because of the increasing demand for image sensors in smartphone application. For example, in 2016, Sony signed an agreement with Toshiba Corporation (Japan) to acquire semiconductor fabrication facilities, equipment, and related assets. The company invested an additional amount of 45 billion yen for the image sensor fabrication capacity.

Samsung (South Korea) is mainly focusing on the market for image sensors in smartphone applications. It launched three new image sensors in the last 3 years. In response to the growing demand, Samsung converted part of its DRAM memory semiconductor production line to image sensor production. Recently, to address the reducing size while enhancing high-resolution, high-definition trend, Samsung revealed ultra-small image sensors with a pixel size of 0.9 µm. The company witnesses an increasing demand for high-resolution, high-quality, and differentiated image sensors. Based on its advanced technologies, such as dual pixels, the company is gaining a competitive advantage in the CMOS image sensor market for mobile devices.

Related Reports:

Image Sensor Market by Technology (CMOS, CCD), Processing Type (2D, and 3D), Spectrum (Visible, and Non- Visible), Array Type (Linear, and Area), Vertical (Automotive, Consumer Electronics, Industrial), and Geography - Global Forecast to 2023

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