Image Sensor Market

Market Leadership - Image Sensor Market

The image sensor market is projected to grow from USD 18.5 billion in 2020 to USD 28.0 billion by 2025, at a CAGR of 8.6 % from 2020 to 2025. Surge in use of image sensors in improved medical imaging solutions, and continuous innovations and advancements in image sensors have fostered the growth of the image sensor market.

Sony Corporation (Japan), OmniVision Technologies, Inc. (US), Samsung Electronics Co., Ltd. (South Korea), STMicroelectronics (Switzerland), Panasonic Corporation (Japan), ON Semiconductor Corporation (US), Canon Inc. (Japan), PixArt Imaging Inc. (Taiwan), SK hynix Inc. (South Korea), and Hamamatsu Photonics K.K. (Japan) are some of the key players in the image sensor market. To retain their presence in the image sensor market, these players have adopted various growth strategies, such as product launches and developments, partnerships, collaborations, expansions, acquisitions, and technology developments. Product launches and developments has been the most dominating strategy adopted by the key players from 2018 to 2020 to help them strengthen their product portfolio and broaden their customer base.

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Sony Corporation
Sony Corporation holds a significant position in the image sensor market and accounts for ~50% share of the market. The image sensors offered by Sony Corporation can be deployed in automotive, industrial, security and surveillance, consumer camera, mobile, and polarization applications. The company has adopted a strategic mix of both organic and inorganic growth strategies to enhance its position in the market. For instance, in May 2020, Sony partnered with Microsoft Corporation to integrate Azure AI capabilities of Microsoft with the intelligent vision sensors, IMX500 of Sony used in smart cameras and video analytic solutions. Sony is also focusing on expanding its product portfolio of image sensors. For instance, in May 2020, launched IMX500, which is equipped with both processing power and memory capabilities. In the same year, the company launched IMX990 and IMX991 image sensors. Similarly, in October 2019, the company launched 6 image sensors, namely, IMX530, IMX531, IMX532, IMX540, IMX541, and IMX542.

Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. holds a strong position in the image sensor market. Image sensors offered by the company can be deployed in mobile imaging and automotive applications. The automotive-grade image sensors manufactured by Samsung Electronics possess improved detection, wide dynamic range (WDR), high-temperature clarity, and high-light sensitivity features. Moreover, the mobile image sensors manufactured by Samsung Electronics offer smart WDR, improved light sensitivity, fast autofocus (AF), and low-light shooting (LLS) features. The company has adopted the strategy of extensive product launches. Samsung Electronics has launched 10 new image sensors in the market since May 2018. For instance, in April 2020, Samsung Electronics introduced ISOCELL Bright HM1 with 108 MP resolution, which is a successor of ISOCELL Bright HMX — the world’s first 108 MP mobile image sensor launched in 2019. The company considers inorganic growth initiatives important to sustain in the competitive image sensor market. Hence, it is expected that the company will be focusing on partnerships and collaborations to deliver its image sensors to end users.

OmniVision Technologies, Inc.

OmniVision Technologies, Inc. is one of the key players of the image sensor market. It serves its imaging solutions to the industrial and consumer markets. It has developed several technologies for its imaging solutions. Nyxel Technology Generation 2, Nyxel Technology, PureCel, PureCel Plus, RGB-Ir Technology, OmniPixel 3-GS, OmniPixel 3-HS, OmniBSI Technology, and OmniBSI-2 Technology are some technologies developed by OmniVision and used in its image sensors. The company foresees its growth by adopting a strategic mix of organic and inorganic growth initiatives. For instance, in June 2020, the company launched OX03C10 image sensors for automotive viewing cameras. Similarly, in May 2020, it introduced an OX03A2S image sensor with Nyxel near-infrared (NIR) technology for near-range automotive applications. OmniVision also focuses on inorganic growth initiatives such as partnerships and collaborations. For instance, in May 2019, the company collaborated with Fullhan Microelectronics (China) and partnered with GEO Semiconductor Inc. (US).


STMicroelectronics designs and manufactures CMOS image sensors with resolution ranging from VGA to 24 MP. The image sensors offered by STMicroelectronics can be deployed in automotive, security, gaming, medical, and high-end traditional camera applications. The company leverages its in-house foundry services for manufacturing image sensors with back illumination (BSI). These sensors are equipped with features such as deep trench isolation (DTI) to address the key challenge of pixel crosstalk. The company has adopted the strategy of new product launches to ensure its growth in the market. For instance, in March 2020, the company launched VD55G0 and VD56G3 image sensors with pixel-to-pixel crosstalk for AR/VR, SLAM, and 3D sensing applications. Similarly, in December 2018, the company launched VG5661 and VG5761 image sensors for driver monitoring systems to enhance the safety and the comfort of drivers.

ON Semiconductor Corporation

ON Semiconductor Corporation offers image sensors with resolution ranging from VGA to 50.1 MP. These sensors can be used in wearables, consumer electronics, industrial, and automotive applications. Moreover, image sensors manufactured by ON Semiconductor Corporation offer high speed, excellent sensitivity, improved HDR, less noise, low power consumption, and wide dynamic range. They have a small footprint in terms of physical size. The company is adopting a strategic mix of both organic and inorganic growth strategies to sustain its position in the market. For instance, in January 2020, the company collaborated with (US) and Ambarella, Inc. (US) to enhance machine vision and 3D sensing capabilities of its image sensors. In October 2019, the company collaborated with Almotive (Hungary) to combine its image sensors with radar sensors for automotive applications

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Mr. Aashish Mehra
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Report Code
SE 2676
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