HOME Research Insight Product Launch and Development Was the Key Strategy Adopted by the Market Players to Grow and Stay Competitive in the Next-Generation Memory Market



Product Launch and Development Was the Key Strategy Adopted by the Market Players to Grow and Stay Competitive in the Next-Generation Memory Market


Next-generation memory (NGM) market is dominated by the companies in North America, followed by those in the Asia Pacific (APAC) region. While the big companies dominate the market with their brand image, the small players offer cost-effective NGM technologies in the market. As of 2016, the overall NGM market was dominated by key players such as Samsung (South Korea), Toshiba (Japan), Micron (US), Intel (US), Western Digital (US), SK Hynix (South Korea), Fujitsu (Japan), Everspin (US), Adesto (US), and Microchip (US). These top players have a strong presence in the NGM market, along with strong R&D facilities and presence in both mature and emerging markets. The NGM market is estimated to be USD 2.35 Billion in 2017 and is expected to reach USD 9.68 Billion by 2023, at a CAGR of 26.54% between 2017 and 2023. Big data demand for universal memory devices; increasing demand for enterprise storage application; and need for high bandwidth, low power consumption, and highly scalable memory devices for technologies such as artificial intelligence (AI), Internet of Things (IoT) and Big Data are the major drivers for the NGM market.

Product launch and development was the key strategy adopted by the market players to grow and stay competitive in the NGM market. This strategy accounted for 75% of all the growth strategies adopted by players in this market to expand their product portfolio, increase sales and distribution networks, and strengthen their share and position in the overall NGM market. Besides product launch and development, the companies also adopted the strategies of partnerships, agreements, and collaborations to grow in the market. Increasing need for more effective storage solutions with large storage capacity in consumer electronics, industrial, and enterprise storage is encouraging the companies to adopt these strategies.

Samsung (South Korea) held the leading position in the global NGM market in 2016. The company is one of the world’s largest IT companies and is a leading provider of NGM solutions namely computing dynamic random-access memory (DRAM), consumer DRAM, graphic DRAM, vertical negative AND (V-NAND), solid-state drive (SSDs), foundry solutions, mobile memory solutions. The company has a dedicated memory business unit, which extensively works on the development of various DRAM and NAND products with higher densities. For instance, in August 2017, the company launched V-NAND memory solutions and technologies, namely, 1Tb V-NAND chip, 16-terabyte (TB) next-generation small form factor (NGSFF) SSD, and Z-SSD technology to address requirements of next-generation storage systems and data processing.

Micron (US) is one of the key players in the global NGM market. It offers negative OR (NOR) Flash memory products for various applications, including computing, networking, and server; and mobile and embedded solutions. The company has signed a couple of contracts and acquired key players to expand its share in the NGM market. For instance, In April 2017, Micron collaborated with Microsoft to improve IoT security in industrial, automotive, and consumer environments. The company has a focus on research and development activities to bring new products to the market and thus expand its product portfolio. In August 2017, the company launched Micron 9200 SSD with nonvolatile memory (NVM) for storage. The new 9200 SSD solutions maximize application throughput and minimize latencies, thus providing faster access to data.

Related Reports:

Next-Generation Memory Market by Technology (Volatile (HMC and HBM), and Nonvolatile (MRAM, FRAM, RERAM, 3D XPoint, NRAM)), Wafer Size (200 mm, 300 mm, and 450 mm), Application, and Geography - Global Forecast to 2023

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