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3. Leading Companies in Attack Surface Management Industry - Palo Alto Networks (US) and IBM(US)

According to MarketsandMarkets, the Attack Surface Management (ASM) market is set to grow significantly. It's expected to be worth around USD 0.9 billion in 2024, increasing to about USD 3.3 billion by 2029. This growth is due to more businesses relying on digital tools and devices, which raises the need to protect against cyber threats effectively. ASM solutions help by continuously finding and fixing vulnerabilities in a company's digital setup, like outdated software or weak security settings. This is crucial for meeting regulations, preventing fraud, and building customer trust. As online activities continue to rise, so does the importance of managing attack surfaces to keep business data safe and operations running smoothly.

What is Attack Surface Management?

A proactive cybersecurity strategy, known as Attack Surface Management (ASM), is essential for organizations to continuously identify, analyze, and prioritize vulnerabilities across their IT infrastructure. ASM takes an attacker's perspective, recognizing all potential weaknesses they could exploit, including unauthorized devices/software, cloud services, IoT devices, and inherited IT from mergers and acquisitions. By actively managing the attack surface, organizations can reduce entry points for attackers, address critical vulnerabilities before exploitation, and mitigate risks from unknown assets. Fundamental processes of ASM include continuously discovering connected devices and software, analyzing them for security weaknesses, prioritizing vulnerabilities, and implementing actions to remediate them, such as patching software and updating configurations. Continuous monitoring ensures ongoing protection against evolving threats and changes in vulnerabilities, ensuring robust cybersecurity defense for the organization.

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Competitive Overview:

The key vendors profiled in the global Attack Surface Management market include Palo Alto Networks (US), IBM(US), Microsoft (US), Cisco (US), Google Cloud (US), Trend Micro (Japan), Qulays (US), Tenable (US), Crowdstrike (US), Rapid7 (US), Bitsight(US), SecurityScorecard (US), CyCognito(US), Bugcrowd(US). These players have captured a significant market share % by incorporating a high product footprint and efficient business strategy excellence.

Palo Alto Networks is a prominent cybersecurity provider offering Attack Surface Management (ASM) solutions through their Cortex Xpanse product. This tool continuously discovers and monitors all internet-connected assets, including those in public clouds, on-premises infrastructure, shadow IT devices, and assets inherited from acquisitions. While Cortex Xpanse is the dedicated ASM solution, Palo Alto's Cortex XSOAR platform complements it by automating vulnerability remediation and threat response tasks. Critical features of Cortex Xpanse include comprehensive asset discovery, analysis from an attacker's perspective, vulnerability assessment, and third-party risk management. The benefits of Palo Alto's ASM solutions lie in their unified platform, providing actionable insights for prioritizing vulnerabilities and continuous monitoring to identify new threats promptly. This approach ensures organizations efficiently allocate resources for mitigation efforts, enhancing their cybersecurity posture and protecting against evolving threats.

IBM is a significant player in cybersecurity, providing robust Attack Surface Management (ASM) solutions such as IBM Security Randori. Randori acts as a unified offensive security platform, aiming to enhance organizations' security posture through thorough discovery and actionable insights. It continually identifies internet-facing assets, including cloud resources and on-premises infrastructure, while considering potential shadow IT devices. Like competitors, Randori employs an attacker-centric approach, simulating attackers' perspectives to pinpoint vulnerabilities and possible attack vectors. It offers actionable insights by prioritizing vulnerabilities based on exploitability and impact, empowering security teams to address critical issues efficiently. Moreover, Randori boasts a user-friendly interface, minimizing complexity during security testing and streamlining the assessment process, ultimately saving time and resources for organizations. Its benefits include proactive threat detection, improved security posture, and streamlined security testing, enabling businesses to stay ahead of evolving cyber threats effectively.

According to MnM's approach to evaluating the market, businesses in the Attack Surface Management (ASM) sector utilize inorganic growth tactics such as acquisitions and mergers to maintain their market share. The Attack Surface Management market is evolving with AI-powered Threat Hunting enhancing threat detection while Deception Technology integration traps attackers. Biometric Authentication adds robust access control. Usability is prioritized with intuitive interfaces, and Context-aware Security Controls adapt to user behavior and location for enhanced security. Industry-specific ASM solutions tailored to sectors like healthcare and finance are rising. Future ASM solutions may utilize regulatory intelligence specific to data privacy regulations, helping IT and ITES companies mitigate compliance risks proactively.

Related Reports:

Attack Surface Management Market by Offering (Solutions, Services), Deployment Mode (Cloud, On-premises), Organization Size (Large Enterprises, SMEs), Vertical (BFSI, Healthcare, Retail & E-Commerce) and Region - Global Forecast to 2029

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