Top Companies in Digital Asset Management Industry - Adobe (US) and OpenText (Canada)
The digital asset management market is expected to grow at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period, from USD 5.3 billion by 2024 to USD 10.3 billion by 2029. The need for on-site support and enhancing customer experience is expected to drive the adoption of FSM solutions during the forecast period.
Major vendors in this market are in North America and Europe. Adobe, OpenText, Cognizant, Aprimo, and Cloudinary are among the leading players operating in the digital asset management market. These players have adopted various growth strategies to strengthen their position in the market. These include product launches, contracts, partnerships, mergers and acquisitions, and new product development activities to expand market presence.
To know about the assumptions considered for the study download the pdf brochure
ADOBE
Adobe is a globally renowned digital asset management solutions provider, offering a comprehensive suite of software and services tailored for various industries, including media and entertainment, retail, manufacturing, healthcare, and more. Their innovative solutions empower organizations to efficiently manage, organize, and distribute digital assets such as images, videos, documents, and other creative content. With exclusive product lines dedicated to digital asset management, Adobe serves diverse needs through its Creative Cloud and Experience Cloud platforms, providing seamless integration with other Adobe products for a holistic digital experience. Adobe licenses its technology to hardware manufacturers, software developers, and service providers for using its products and solutions. Its marketing cloud comprises marketing services, including web experience, analytics, social media optimization, testing and targeting, and campaign management. The company delivers products through Software-as-a-Service (SaaS), managed services, term subscriptions, and pay-per-use models. It provides six marketing cloud solutions: analytics, social, advertising, targeting, web and app experience management, and cross-channel campaign management. It caters to several industry verticals, including BFSI, retail, government, travel and hospitality, healthcare, education, manufacturing, and telecommunication. Adobe has a strong geographic presence globally in over 50 countries.
MICROSOFT
OpenText is one of the leading providers of DAM solutions, operating across various business segments, including customer support, cloud services and subscriptions, license and professional and other services. With a global presence spanning America, Europe, Asia-Pacific, and the Middle East, OpenText caters to a diverse range of industry verticals. The company's comprehensive portfolio of offerings encompasses document management, collaboration tools, information governance, and customer experience solutions tailored to meet the evolving needs of its clients. Specifically, within the DAM market, OpenText offers specialized solutions to manage, organize, and optimize digital assets efficiently. OpenText provides a comprehensive EIM platform that integrates solutions such as OpenText Media Management (OTMM) for digital asset management needs. OTMM facilitates advanced organization, integration with creative tools, digital rights management, and automated workflows. OpenText emphasizes security and compliance, which are crucial for sectors like healthcare and finance, and offers a holistic EIM approach beyond basic DAM functionalities, catering to businesses requiring comprehensive information management solutions. With a focus on media, entertainment, publishing, and retail industries, OpenText empowers businesses to effectively monetize their digital assets, driving innovation and competitive advantage in the rapidly evolving digital landscape.
Related Reports:
Digital Asset Management Market by Offering (Solutions and Services), Business Function (Marketing & Advertising, Sales & Distribution, Finance & Accounting), Organization Size, Vertical and Region - Global Forecast to 2029 Semi-Rigid & Rigid), Point of Sale (Retail & Bulk) - Trends and Forecast to 2020
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
SEND ME A FREE SAMPLE
