Advanced Analytics Market

Top Advanced Analytics Companies - IBM (US) and SAP (Germany) | MarketsandMarkets

The global advanced analytics market is projected to register a CAGR of 28.6% during the forecast period, reaching USD 226.2 billion by 2028 from an estimated USD 64.3 billion in 2023. Major drivers for the market include the rising adoption of big data and other related technologies to stimulate market growth and leverage real-time data processing and the growing demand for cloud-based analytics solutions for better accessibility and cost-effectiveness.

Top Advanced Analytics Companies include

  • IBM (US)
  • Google (US)
  • Oracle (US)
  • SAP (Germany)
  • KNIME (Switzerland) and many more....

These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the advanced analytics market.

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Google, one of the world's leading technology companies, has a significant presence in the advanced analytics market. The company offers a range of products and services that enable organizations to analyze and derive insights from vast amounts of data. Google Cloud Platform (GCP) provides a comprehensive suite of cloud-based services for advanced analytics. It offers scalable infrastructure, storage, and computing power necessary to process and analyze large datasets. GCP includes services like BigQuery for data warehousing and analytics, Dataflow for real-time data processing, and AI Platform for machine learning and predictive analytics.


Focused on advanced analytics, IBM is one of the major players in the market. Within the past two years, IBM has shifted its focus from the hardware business to digital, with increased investments in data, analytics, and advanced analytics. IBM offers IBM Advanced Analytics in the advanced analytics market. This solution helps discover actionable data-driven insights to drive customer engagement, reveal revenue-increasing opportunities, and outsmart frauds for protecting revenue and reputation.


In the advanced analytics market, it offers Oracle Analytics, which is a complete platform with ready-to-use services for a wide variety of workloads and data. It provides actionable insights from all types of data in the cloud, on-premises, or in a hybrid deployment. It empowers business users, data engineers, and data scientists to access and process relevant data, evaluate predictions, and make quick, accurate decisions.


SAP is a prominent player in the Advanced Analytics Market, offering a suite of solutions designed to help businesses leverage data for informed decision-making. SAP's advanced analytics portfolio includes SAP HANA, an in-memory database that facilitates real-time analytics, and SAP Analytics Cloud, which provides integrated business intelligence (BI), planning, and predictive analytics. These tools enable organizations to analyze large volumes of data from various sources, uncover hidden insights, and forecast future trends. By integrating advanced analytics into their operations, businesses can improve efficiency, drive innovation, and maintain a competitive edge in the market.


KNIME (Switzerland) is a key player in the Advanced Analytics Market, known for its open-source platform that empowers organizations to create, execute, and optimize data workflows. KNIME Analytics Platform offers robust capabilities for data integration, processing, analysis, and visualization, catering to a wide range of industries. Its user-friendly, modular interface allows users to build comprehensive data pipelines and apply advanced machine learning algorithms without extensive programming knowledge. By enabling seamless data blending and advanced analytics, KNIME helps businesses derive actionable insights, enhance data-driven decision-making, and accelerate innovation.

Related Reports:

Advanced Analytics Market by Offering (Solutions & Services), Business Function (Sales & Marketing, Operations & Supply Chain), Type (Big Data Analytics, Risk Analytics), Vertical (BFSI, Telecom) and Region - Global Forecast to 2028

Advanced Analytics Market Size,  Share & Growth Report
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TC 2361
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