The veterinary ultrasound market is projected to reach USD 0.65 billion by 2031 from USD 0.45 billion in 2026, growing at a CAGR of 7.5% during the forecast period.
The veterinary ultrasound market is experiencing strong growth because animal healthcare requires trustworthy, non-invasive diagnostic imaging solutions that provide immediate results. The rising number of chronic, infectious, and age-related diseases in companion and farm animals has created an urgent need for early diagnosis, routine screening, and disease monitoring. Ultrasound technology has advanced through high-resolution imaging, portable point-of-care systems, and Doppler features, enabling use in cardiology, abdominal, reproductive, and musculoskeletal applications. Veterinary ultrasound technology uses artificial intelligence to improve diagnostic accuracy through image interpretation, workflow optimization, and cloud-based data storage. The veterinary ultrasound market maintains its positive outlook because people spend more on animal healthcare, pet ownership is increasing, and specialized veterinary care is receiving greater attention.
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The prominent players in the veterinary ultrasound market include GE HealthCare (US), Esaote SPA (Italy), Shenzhen Mindray Animal Medical Technology Co., LTD. (China), FUJIFILM Corporation (Japan), Siemens Healthcare Pty Ltd (Germany), among others. These companies have implemented a variety of growth strategies, both organic and inorganic, including the introduction of new products, the formation of strategic partnerships, and penetration into emerging markets. These initiatives are aimed at enhancing their market share and diversifying their portfolios.
In April 2025, Butterfly Network, Inc. (US) and the Beef Cattle Institute at Kansas State University formed a partnership to jointly develop a cattle disease management app intended for use only with Butterfly’s portable, semiconductor-based handheld ultrasound system.
In July 2024, GE HealthCare (US) announced an agreement to acquire the clinical AI software business of Intelligent Ultrasound Group PLC for approximately USD 51 million, enhancing its ultrasound offerings with innovative AI-powered image analysis and workflow automation.
GE HealthCare is a strong player in the veterinary ultrasound market, leveraging its rich history in medical imaging and ongoing innovation to support its position. It has developed cutting-edge ultrasound equipment featuring high-resolution imaging, portability, and easy-to-use interfaces tailored to veterinary needs. For example, platforms like the LOGIQ series are widely used to obtain accurate diagnoses and plan treatments for both companion and production animals. The company has chosen to concentrate on perpetual R&D and solid customer support to improve system features and stay at the pinnacle of technology. Moreover, GE HealthCare partners with veterinary educational institutions and clinics to facilitate the incorporation of state-of-the-art ultrasound technologies into clinical practice and training.
Esaote SPA is ranked among the major players in the veterinary ultrasound market, known for imaging solutions specifically designed for the veterinary sector. The company's MyLab series meets the diagnostic needs of both small and large animals and features excellent image quality, user-friendliness, and top-notch technology that efficiently and accurately completes the examination. On the one hand, Esaote sees innovation and product customization as the core of its business strategy and, to this end, it carries out considerable and continuous R&D investments aimed at overall performance improvement. It also collects clinical feedback for product development to strengthen clinician relations, which thus secures its market position.
Market Ranking
The top five companies in the veterinary ultrasound market are GE HealthCare (US), Esaote SPA (Italy), Shenzhen Mindray Animal Medical Technology Co., Ltd. (China), FUJIFILM Corporation (Japan), and Siemens Healthcare Pty Ltd (Germany). GE HealthCare (US) leverages its cutting-edge technology to offer a comprehensive portfolio of ultrasound equipment and probes that support a wide range of imaging techniques, thereby meeting the needs of diverse veterinary settings. Esaote SPA (Italy) has introduced a line of veterinary-specific ultrasound devices and detailed probes designed for companion and large animal applications, supporting veterinary diagnostic imaging. Shenzhen Mindray Animal Medical Technology Co., Ltd. (China) aims to make veterinary ultrasound more accessible to different communities by offering affordable yet high-quality imaging systems that specifically address routine diagnostic needs at clinics and hospitals. In addition to Sonosite, FUJIFILM Corporation (Japan) offers an array of portable and point-of-care ultrasound instruments in its imaging portfolio that deliver fast, high-quality images not only in veterinary clinics but also in referral centers and in the field. Siemens Healthcare Pty Ltd (Germany) contributes to the veterinary ultrasound market through its advanced imaging platforms and AI-enabled ultrasound technologies adapted from its human healthcare portfolio for high-precision veterinary diagnostics.
Related Reports:
Veterinary Ultrasound Market by Type (2D, Doppler, 3D/4D), Product (Equipment, Portable, Software, Consumable), Technology, Animal Type (Dog, Cat, Large Animal), Application (OB/GYN, Cardiology, Orthopedic), End User, and Region - Global Forecast to 2031
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