The app analytics market is expected to grow from USD 6.3 billion in 2023 to USD 15.7 billion by 2028, at a CAGR of 20.2% during the forecast period. The expansion of the app analytics market is driven by multiple factors, such as the rising utilization of apps for mobile advertising, the adoption of digital transformation strategies, and the growing penetration of smartphones alongside the increasing number of mobile and web apps.
Key players operating in the App analytics market across the globe are Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US). These vendors adopt different types of organic and inorganic growth strategies, such as product launches, partnerships and collaborations, and mergers and acquisitions, to expand their offerings in the app analytics market.
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Google is an American multinational company and a subsidiary of Alphabet Inc. Google’s product innovations help increase the use of its services. Google offers a range of core products and platforms that enjoy a massive user base. These include Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube, with each platform attracting over 1 billion active users every month. Google has established a robust cloud-based platform and invests in areas such as infrastructure, security, data management, analytics, and AI. The company serves a global clientele spanning various industries, including automotive, BFSI, retail and eCommerce, education, energy, engineering, entertainment, environment, food and beverage, government, healthcare, manufacturing, media, telecommunications and IT, transportation, and travel and hospitality. Google Analytics is a free analytics service that offers customize tracking for mobile and web apps, internet-connected devices, and websites. Additionally, Google Firebase is a comprehensive mobile and web development platform that offers a wide range of tools and services for app analytics. It provides developers with powerful analytics capabilities to track user behavior, measure app performance, and gain valuable insights into user engagement and retention. Firebase Analytics allows developers to track various metrics, such as user demographics, app events, and in-app purchases, to understand how users interact with their apps.
Microsoft develops software, services, devices, and solutions to compete in the era of intelligent cloud and intelligent edge. With continuous investments in the mix-reality cloud, Microsoft enables customers to digitalize its business processes. Its offerings include cloud-based solutions that provide customers with software, platforms, and content and deliver solution support and consulting services for its clients. The company’s product offerings include Operating Systems (OS), cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. In the app analytics market, Microsoft offers Microsoft App Center SDK, which enables customers to understand more about app users and their behavior while using their app. Moreover, it also provides Azure Synapse Analytics, an analytics service that brings together enterprise data warehousing and big data analytics. With Azure Synapse, data professionals can query both relational and non-relational data at a petabyte scale using the familiar SQL language. It is deeply integrated with Power BI and Azure Machine Learning (ML) to expand the discovery of insights from all the data and apply ML models to customers’ intelligent apps.
Adobe is a provider of digital media software services, catering to professionals, marketers, knowledge workers, students, application developers, and enterprises. Its diverse range of products and services aids in managing, delivering, measuring, and optimizing business operations. Adobe also offers licensed products through its website and application store, utilizing models such as Software-as-a-Service (SaaS), managed services, and pay-per-use. The company operates through three business segments: digital media, digital experience, and publishing. It also provides the Adobe Experience Platform, empowering clients to gain valuable customer insights for enhanced decision-making. Adobe Analytics enables web, mobile, video, social, and other analytics to improve and enhance marketing activities. It allows customers to perform advanced ad-hoc segmentation and incorporate information from third-party and offline sources. Adobe’s mobile apps and web analytics service provides customers with real-time analytics and helps track the performance of apps and user interactions. It operates in various regions, including North America, Europe, Asia Pacific, and the Middle East & Africa.
App Analytics Market by Offering, Type (Mobile Apps and Web Apps), App Analytics Market by Offering, Type (Mobile Apps and Web Apps), Application (Advertising & Marketing Analytics, App Performance & Operations Management, Conversion Tracking, User Analytics), Vertical and Region - Global Forecast to 2028
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