The app analytics market is gaining traction, due to the increasing use of apps for mobile advertising and implementation of digital transformation strategies. The major factors that are expected to boost the growth of the app analytics market are the growing use of business applications for real-time user interaction data that helps in retaining users. MarketsandMarkets forecasts the app analytics market size to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period.
Major players in the app analytics market include Google (US), Yahoo (US), AMAZON (US), ADOBE SYSTEMS INCORPORATED (US), International Business Machines Corporation (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US). These leading players have adopted various organic and inorganic growth strategies, such as partnerships, expansions, new product launches, and mergers and acquisitions, to achieve growth in the app analytics market.
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Localytics is one of the leading players in the app analytics market. The company has partnered with major technology companies, and has a broad client base in North America, Europe, and Middle East and Africa (MEA). Localytics acquired Tapglue, a Berlin-based API service firm, to drive mobile user engagement using social media features. This acquisition would enable Localytics to expand its reach in the European region. In 2016, Localytics launched its uninstall tracking solution that enables its customers to understand why users uninstalled their apps, helping them in retaining customers.
Swrve is another established vendor in the app analytics market. The company offers a wide range of solutions , such as engagement tools, native A/B testing, personalization, targeting and segmentation, analytics and reporting, and an enterprise platform. Its analytics and reporting solution is categorized into engagement metrics and Key Performance Indicators (KPIs), conversion and funnel analysis, retention and cohort analysis, monetization and attribution analysis, and premium analytics. Swrve has its presence in San Francisco, London, Dublin, Orange County, France, and Benelux, and caters to many verticals, including travel, finance, retail, telecom, and media and entertainment. In May 2018, Swrve partnered with BlueDot Innovation to offer customers effective marketing campaigns with location-based targeting and analytics. Additionally, in January 2018, Swrve partnered with Segment to offer both the companies’ customers end-to-end information about consumers’ interaction on platforms, such as mobile devices and Over-The-Top (OTT) digital media.
App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023
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