Asia Pacific Point-Of-Use Water Treatment Systems Market

The Asia Pacific point-of-use water treatment systems market is projected to reach USD 9.50 billion by 2030 from USD 6.84 billion in 2025, at a CAGR of 6.80% during the forecast period.

Point-of-use water treatment systems will play an increasingly vital role in Asia Pacific due to the continuous challenges in accessing safe drinking water. According to the WHO and UNICEF, a significant share of the population in the region lacks safely managed water services, while UNICEF reports that 116 million people in Asia and the Pacific lack even basic access to drinking water. These systems help mitigate contamination risks from aging pipelines, polluted groundwater, and climate-driven events, such as floods and droughts, which frequently compromise water quality. They serve an essential purpose at the household, academic, and small business levels by removing pathogens, contaminants, and particulate matter through technologies such as reverse osmosis, ultraviolet light, ultrafiltration, and advanced membrane filtration. Compliance with ISO, NSF/ANSI, BIS (India), JIS (Japan), and KS (South Korea) standards ensures security, hygiene, and efficacy in purification. To ensure access to safe and clean drinking water for individuals in Asia Pacific, point-of-use water treatment systems have become essential.

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The major players in the Asia Pacific point-of-use water treatment systems market with a significant global presence are Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), Toray Industries, Inc. (Japan), and COWAY CO., LTD. (South Korea). They have adopted various strategies, such as expansions, acquisitions, partnerships, and product launches, to strengthen their position in the Asia Pacific point-of-use water treatment systems market.

In September 2024, LG expanded its water purifier lineup in India with nine new models featuring Airtight Stainless Steel Tanks, Mineral Boosters, In-Tank EverFresh UV Plus, Digital Sterilizing Care, and a 7-stage filtration system.

Eureka Forbes (India) was established in 1982 as a collaboration between Forbes and Campbell (a Tata Group company) and Electrolux from Sweden. It operates more than 150 Customer Response Centers in over 120 cities and towns throughout India. The company's offerings include water purifiers, vacuum cleaners, air filters, water solutions, service, and annual maintenance contracts (AMC). Its products have successfully reached over 1,500 cities and towns. Additionally, it has a presence in 40 international markets, in addition to its extensive presence in India. The company utilizes retail, institutional, and e-commerce channels, an innovative franchise business partner network, a rural channel, and one of India's most comprehensive service networks. It is well-known for its award-winning Aquaguard water purifier brand. In 2021, Eureka Forbes was acquired by Advent International, a global private equity investor.

Panasonic Holdings Corporation (Japan) is a leading multinational conglomerate with a diverse range of business ventures, encompassing industrial, automotive, energy, and electronics sectors. Home appliances, household equipment, manufacturing and logistics systems, batteries, and electrical components for mobility and social infrastructure are just a few of the many things that the firm offers through its 501 consolidated subsidiaries. Panasonic's operations are divided into five segments: Lifestyle, Automotive, Connect, Industry, and Energy. Its sales are categorized by region: Japan, North and Latin America, Asia, Europe, and China. Under the Lifestyle segment, the company provides point-of-use water treatment products as part of its home appliances line for consumers.

LG Electronics (South Korea) is among the leading global multinational conglomerates. The company provides various products and services, including home appliances, air solutions, home entertainment, mobility, and business solutions. LG Electronics has several reporting segments: Home Appliance & Air Solution (H&A), Home Entertainment (HE), Vehicle Component Solutions (VS), Business Solutions (BS), LG Innotek Co., Ltd. and its subsidiaries (Innotek), and Others. The company manages more than 142 subsidiaries in various locations, including Korea, the Americas, Asia & Africa, and Europe. In its Home Appliance & Air Solution business segment, LG Electronics offers point-of-use water treatment products. Moreover, the company is considered one of the global leaders in TVs, audio systems, monitors, and home entertainment products.

Toray Industries, Inc. (Japan) is an integrated chemical industry group developing its business globally. The company operates through six key business segments: Fibers & Textiles, Performance Chemicals, Carbon Fiber Composite Materials, Environment and Engineering, Life Science, and Others. Within its Environment and Engineering segment, Toray provides advanced water treatment membrane technology that addresses global water resource challenges. Its product portfolio in this segment includes Toray RO, Toray UF, Toray MBR, Torayvino, TORAYSHOWER, TORAYSEE, and others. Torayvino is a household water purifier. Toray Industries, Inc. operates through a total of 306 subsidiaries and affiliates, comprising 112 in Japan and 194 overseas.

COWAY CO., LTD. (South Korea) is a leading manufacturer of environmental home appliances focused on health and wellness. The company offers a range of products, including water purifiers, air purifiers, bidets, water softeners, mattresses, and other home appliances such as massage chairs and kitchen appliances. The company has operations in countries including Malaysia, the US, South Korea, Europe, Thailand, China, Indonesia, Japan, and Vietnam.

MARKET RANKING

The Asia Pacific point-of-use water treatment systems market is competitive, with key market players such as Eureka Forbes, Panasonic Holdings Corporation, LG Electronics, Toray Industries, Inc., and COWAY CO., LTD. holding a considerable market share in the region. Eureka Forbes offers cutting-edge water treatment systems with multi-stage filtration and mineral retention technology. Panasonic specializes in compact, energy-efficient purification systems with intelligent monitoring capabilities. LG provides a variety of purifiers with UV-based sterilizing, seven-stage filtration, and sealed stainless steel tanks. Toray Industries, Inc. develops membrane-based water treatment products with core competencies in high purity, durability, and performance for industrial and household uses. COWAY pursues innovation and user-friendly purifiers that integrate filtration, sterilization, and digital care capabilities into a single product, ensuring safety and convenience in water consumption.

Related Reports:

Asia Pacific Point-Of-Use Water Treatment Systems Market by Device (Tabletop Pitchers, Countertop Units, Free-Standing Water Purifiers), Technology, Application, Sales Channel (Direct Sales, Distributor), and Region – Forecast to 2030

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