Automation Testing Market

IBM (US) and CA Technologies (US) are the Major Players in the Automation Testing Market

The automation testing market is gaining traction, owing to the increasing demand of mobile devices and technologies and increase in DevOps methodology across various industry verticals. The major factors that boost the growth of the automation testing market are increase in Return on Investment (RoI), and digital transformation of testing activities. MarketsandMarkets estimates the automation testing market size to grow from USD 8.52 Billion in 2018 to USD 19.27 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period.

Some of the major players in the automation testing market include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear (US), Parasoft (US), Cigniti Technologies (India), Ranorex (Austria) and TestPlant (UK). These leading players have adopted various organic and inorganic strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to achieve growth in the automation testing market.

IBM is one of the leading players in the automation testing market. IBM possesses strong and agile partnerships with technology leaders and has a wide clientele base in the regions, such as North America, Europe, the Middle East and Africa (EMEA), and Asia Pacific (APAC). For instance, IBM partnered with SOASTA, one of the leading providers of performance analytics solutions. This partnership enabled IBM to expand its mobile cloud capabilities with SOASTA’s test automation services. IBM offers its commercial clients with a rich portfolio of automation testing solutions across key business areas. IBM’s Rational Test Workbench, an automation testing platform, enables IT organizations to simplify test creation with testing and code-free authorization, emulate workloads accurately with realistic user scenarios, and integrate with open source and non-IBM tools to create adaptable test scenarios. Moreover, it helps improve the testing quality used during life cycle development by pairing comprehensive test automation techniques with end-to-end quality management solutions. In the recent years, IBM has majorly focused on its GBS segment, inclusive of application management and automation testing capabilities. This is evident from the fact that, in 2016, IBM acquired 4 consulting and design firms to enhance its GBS global network of 35 digitally experienced design studios. Moreover, the multinational company also focuses on organic and inorganic initiatives adopted for the growth of the automation testing market.

CA Technologies is another established vendor in the automation testing market. CA Technologies offers automation testing tools and platforms that enable development teams across IT firms to improve the quality of web and mobile applications by testing software applications at an earlier stage throughout the development life cycle. The services segment comprises product implementation, consulting, customer education, and customer training services. CA Technologies primarily focuses on developing solutions that are easy to use and implement, and have a low total cost of ownership. The company adopts an agile methodology to govern the software development process, which further improves the time-to-market of product development cycle, quality, and relevance, and supports its customer success initiatives.

Related Reports:

Automation Testing Market by Technology (IoT, AI, and Big Data), Testing Type (Functional, Performance, Compatibility, and Security), Service (Advisory & Consulting, Managed, and Implementation), Endpoint Interface, and Region - Global Forecast to 2023

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Report Code
TC 6163
Published ON
Apr, 2018
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