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3. Leading Companies in Automation Testing Industry - IBM (US) and Microsoft (US)

The global automation testing market size is estimated to grow from USD 28.1 billion in 2023 to USD 55.2 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 14.5% during the forecast period. The reusability of automated test scripts stands as a pivotal factor driving the growth and widespread adoption of automation testing in the software development landscape. This characteristic allows test scripts to transcend individual stages of development and adapt seamlessly to various releases, providing a level of consistency and efficiency unparalleled in manual testing. The ability to reuse automated test scripts across different phases of the development lifecycle not only minimizes redundancy but also fosters a streamlined testing process. This efficiency is crucial in agile and iterative development models where software undergoes frequent updates. Automated test scripts become valuable assets that maintain their relevance over time, offering a cost-effective and time-saving approach to testing. By effortlessly adapting to multiple scenarios, these reusable scripts contribute to thorough test coverage, ensuring that software functionalities remain robust and dependable across diverse development stages and release cycles. This intrinsic reusability feature significantly enhances the scalability and effectiveness of automation testing, making it an indispensable tool for organizations striving to meet the demands of rapid and high-quality software delivery.

Crucial and innovative vendors in the automation testing market include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). The market players have adopted various strategies to strengthen their automation testing market position. Organic and inorganic strategies have helped the market players expand globally by providing automation testing solutions.

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IBM

IBM is a global technology and consulting company; IBM operates several key segments that collectively define its business strategy. Its software segment delivers solutions for hybrid cloud, data, AI, automation, and security, with offerings such as  Red Hat, automation tools, and data analytics. In the consulting segment, IBM provides industry expertise and technology implementation services, driving digital transformation through AI and automation and infrastructure solutions; in the Hybrid Infrastructure and Infrastructure Support segments, provides agile and secure platforms, including zSystems, Power, Storage, and IBM Cloud IaaS, essential for hybrid cloud and AI workloads. Financing solutions enable clients to acquire critical IT systems and services, supporting IBM's hybrid cloud and AI strategy. IBM has a robust geographical presence in North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America.

Microsoft

Microsoft is an American multinational technology company; it operates across three key segments: Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. In the Productivity and Business Processes segment, they offer the well-known Office Suite, including Word, Excel, PowerPoint, and Outlook, along with cloud-based solutions like Office 365 and Microsoft 365, which are crucial for business communication and collaboration. In the Intelligent Cloud segment, Microsoft's Azure platform provides a comprehensive range of cloud services, covering IaaS to SaaS, making it a preferred choice for businesses requiring cloud-based application hosting, data management, and solution deployment. The More Personal Computing segment focuses on consumer-oriented products such as Windows, Surface devices, Xbox gaming consoles, and Bing search. Additionally, Microsoft owns LinkedIn, offers enterprise software like Windows Server and SQL Server, and actively integrates artificial intelligence into its products and services. With a robust geographical presence in North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America, Microsoft remains a global tech leader.

Related Reports:

Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028

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