AVL (Austria) and Siemens PLM (US) are the Leading Players in the Automotive Acoustic Engineering Services Market
The automotive acoustic engineering services market is projected to grow at a CAGR of 7.42% during the forecast period from 2018 to 2025, to reach a market size of USD 4.04 billion by 2025. Growing stringency of norms regarding vehicle noise levels, robust demand for premium vehicles, increasing focus towards engine downsizing and vehicle light-weighting, reduction of R&D expenses, and less product development time are the key factors that fuel the demand for acoustic engineering services.
The automotive acoustic engineering services market is dominated by a few global players and comprises several regional players. Some of the key service providers in the automotive acoustic engineering services market are AVL (Austria), Siemens PLM (US), Bertrandt (Germany), EDAG Engineering (Germany), Schaeffler (Germany), Continental (Germany), FEV (Germany), Autoneum (Switzerland), and IAV (Germany). These players adopted the strategies of expansion, joint ventures/collaborations, new product developments, and acquisitions to gain traction in the automotive acoustic engineering services market. In October 2017, Autoneum and Japanese automobile suppliers-Nittoku (Nihon Tokushu Toryo) and Toyota Boshoku—agreed to form a joint venture for R&D in vehicle acoustics and engineering services. In September 2017, EDAG and 3M partnered together to form a new damping material to identify and evaluate target applications aimed at weight reduction and goal oriented function integration. Alternatively, as a part of new product launch, FEV launched a “Virtual Engine 23” simulation software for advanced powertrain dynamics analysis in 2015.
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AVL is a leading player in the automotive acoustic engineering services market. It offers a wide range of services portfolio that includes several automotive applications for passenger cars and commercial vehicles. Collaboration is the key strategy adopted by AVL to retain its position in the market. For instance, in May 2016, Rescale collaborated with AVL to avail the AVL EXCITE on their simulation platform. This addition to Rescale platform further strengthened the AVL and Rescale collaboration, with AVL EXCITE joining AVL FIRE as one of Rescale’s critical software offerings. Further, in March 2016, AVL EXCITE Acoustics and AVL FIRE were added to the Altair Partner Alliance (APA) online software portal. Altair’s HyperWorks platform applies a subscription-based licensing model in which customers use floating licenses to access a broad suite of Altair-developed and third-party software applications on demand.
Siemens PLM is another prominent player for automotive acoustic engineering services in the market. Siemens PLM adopted the strategies of expansion & new product launch to sustain its market position. In July 2017, Siemens, the parent company of Siemens PLM Software, opened its digital factory in India. Siemens PLM Software operates under the digital factory division that offers automotive acoustic engineering and consulting services and would bring new business opportunities from domestic customers. In June 2017, Siemens launched a new LMS Sound Camera, which is a fast and versatile sound source localization system that helps accelerate acoustic troubleshooting for a wide variety of industries and enhances the sound design and brand perception. This new addition to their Simcenter portfolio offers opportunities in sound source localization across multiple industries including automotive, aerospace, marine, consumer goods, and industrial machinery.
Related Reports:
Automotive Acoustic Engineering Services Market by Process (Design, Development, Test), Software (Calibration, Signal Analysis, Simulation, Vibration), Offering (Physical, Virtual), Application, Vehicle Type (ICE, Electric) & Region-Global Forecast to 2025
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