Factors such as growing number of electronic systems in passenger cars, government mandates, and industry norms to reduce emission and improve the safety of vehicles have boosted the automotive communication technology market in recent years. The global automotive communication technology market is projected to grow at a CAGR of 16.7% from 2018 to 2025, to reach USD 19.99 billion by 2025. The automotive communication technology market is dominated by a few global players. The key players in the automotive communication technology market are Robert Bosch (Germany), Toshiba (Japan), Broadcom (US), Texas Instruments (US), and NXP (Netherlands). New product developments (NPD), expansions, collaborations, agreements, and joint ventures are the key strategies adopted by these players to gain traction in the automotive communication technology market.
Robert Bosch (Germany) adopted the strategies of new product development and expansion to strengthen its market position. In April 2018, Robert Bosch developed a new system that can lower the emission levels associated with diesel engines, especially NOx. The module consists of sensors, body electronics, and emission control systems that can control the emissions generated at high temperature. In January 2018, Robert Bosch introduced a new digital cockpit concept that is powered by a single ECU and can simultaneously run multiple operating systems. The controls of infotainment module have been separated from other vehicle modules due to cybersecurity reasons. The new system is claimed to be convenient, cost-effective, and safe. In June 2017, Robert Bosch announced the setting up of a new semiconductor fabrication plant in Dresden, Germany. The new facility would manufacture chips based on 12-inch wafers. The total investment in the facility would be more than one billion dollars. In April 2017, Robert Bosch inaugurated a new plant for electronic components in the south-eastern Chinese city of Changzhou. By 2019, the company plans to invest over 100 million dollars and employ 1,300 new associates. The plant would roll off 41 million electronic control units each year.
NXP (Netherlands) is a leading player in the automotive communication technology market and accounted for a major share in the market. NXP has adopted the strategies of new product development and collaboration to maintain the leading position in the automotive communication technology market. In January 2018, NXP Semiconductors announced a new secure CAN transceiver family that offers a seamless, efficient solution for secure CAN communications-and does not require software or cryptography. In October 2017, NXP announced an all-new control and compute concept for connected, electric, and autonomous cars. The NXP S32 platform, which is fully-scalable automotive computing architecture, is expected to be adopted by both premium and volume automotive brands. It offers a unified architecture of microcontrollers/microprocessors (MCU/MPU) and an identical software environment across application platforms. In August 2017, NXP entered into a strategic collaboration with Changan for multiphase engagement. The first phase of the engagement would focus on excellence in infotainment products. In the second phase, Changan will apply NXP’s advanced technologies platform and joint R&D to transform automobiles into mobile information hubs.
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Broadcom (US) adopted the strategy of new product development to strengthen its market position. In January 2016, Broadcom added a new Global Navigation Satellite System (GNSS) wireless connectivity chip into its portfolio for automotive. The BCM89774 provides improved location and positioning while lowering power consumption for in-vehicle applications and reduces bill of materials (BOM) cost for car makers. In October 2015, Broadcom announced its next-gen BroadR-Reach automotive Ethernet switch portfolio with integrated PHYs for the automotive central gateway, ADAS, infotainment, head units, and time-sensitive applications.
Automotive Communication Technology Market by Bus Module (LIN, CAN, FlexRay, MOST, and Ethernet), Application (Powertrain, Body Control & Comfort, Infotainment & Communication, and Safety & ADAS), Vehicle Class, and Region - Global Forecast to 2025
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