The automotive digital cockpit market is projected to grow from USD 14.7 billion in 2018 to USD 35.9 billion by 2025, at a CAGR of 13.59% during the forecast period. Growing consumer demand for personalized user experience is expected to drive the growth of the automotive digital cockpit market.
Some of the key players in the automotive digital cockpit market are Visteon (US), Continental (Germany), Robert Bosch (Germany), and Denso (Japan). New product developments, expansions, collaborations, and supply contracts are the key strategies adopted by these players to gain traction in the automotive digital cockpit market.
Visteon (US) is a leading player in the automotive digital cockpit market. In January 2018, Visteon showcased modern technology for the digital cockpit for autonomous driving at CES 2018. The company introduced its DriveCore autonomous driving controller, which is a hardware/software platform that enables automakers to build an autonomous driving solution in an open collaboration model.
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In March 2017, at Auto Shanghai 2017, Visteon showcased the industry’s first automotive-grade integrated domain controller approach called SmartCore, which addresses the increasing cost and complexity of in-vehicle electronics by independently operating multiple features on one System on Chip (SoC). SmartCore offers automakers a cost-effective, space-saving cockpit electronics solution that can integrate infotainment, instrument clusters, information displays, head-up displays, Advanced Driver Assistance Systems (ADAS), and connectivity, providing a foundation for autonomous driving. In January 2017, Visteon demonstrated an AR HUD at the CES in the US. The new interface provides driver information on the HUD and projects virtual images of the street and street obstructions on the windshield for the driver.
Continental (Germany) adopted the strategy of new product development to strengthen its market position. In October 2018, Continental revealed an industry-first full-color demonstrator of an automotive-specific Head-up Display (HUD) based on waveguide technology. This demonstrator is the result of the joint development with DigiLens. The Continental AR-HUD with waveguide technology significantly reduces the packaging size. With this new, innovative technology, Continental achieves an augmentation area of 15° x 5° (= 2.60 m x 0.87 m at a projection distance of 10 m) while bringing down the device size to a mere 10 liters magnitude. Continental´s demonstrator enables augmentations within a field of 2.60 m x 0.87 m at a projection distance of 10 m and solves the previous size issue of the AR-HUD. In January 2017, Continental developed an ultra-thin AR holographic HUD in partnership with the US-based DigiLens. The company also plans to use the augmented reality technology to develop safer and more intuitive human-machine interfaces required for autonomous driving.
Automotive Digital Cockpit Market by Equipment (Digital Instrument Cluster, Advanced Head Unit, HUD, Camera Based Driver Monitoring System), Vehicle Type (Passenger & Commercial Vehicle), EV Type (BEV, HEV, & PHEV), and Region - Global Forecast to 2025
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