Continental (Germany) and Bosch (Germany) are the Leading Players in the Automotive ECU Market
The global automotive Electronic Control Unit (ECU) market is projected to grow at a CAGR of 5.77% during the forecast period, to reach USD 39.28 billion by 2025. The market growth is primarily driven by factors such as the increase in demand for comfort and safety features in a vehicle and the increasing production of electric and semi-autonomous vehicles.
New product development is the key strategy adopted by major players to gain traction in this mature market. For instance, Continental AG introduced the new Safety Domain Control Unit (SDCU) as a backup to the Automated Driving System. It is an additional level of safety on the central control unit and the Assisted & Automated Driving Control Unit. Also, Hitachi Automotive developed a new advanced driver assistance system electronic control unit (ADAS ECU) for autonomous driving vehicles. This has 11 advanced driving functions such as low-speed adaptive cruise control (traffic jam pilot), low speed car passing (LSP) assist, and auto lane changing (ALC). This ECU has been selected by Nissan for its LEAF, X-Trail, and Serena models.
The automotive ECU market is dominated by a few global players. The key market players are Continental (Germany), Bosch (Germany), and Hitachi (Japan).
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Continental is one of the leading players in the ECU market for automotive. Continental developed a highly flexible computing platform for automated driving, the Assisted & Automated Driving Control Unit. It is a central computer that enables automotive engineers to form their own differentiated solutions for machine learning and sensor fusion. It is an upgrade to the previously scalable platform—advanced driver assistance systems. In April 2017, Continental and China Unicom Smart Connection (China), a fully owned subsidiary of China Unicom, signed a strategic joint venture contract. Both companies will have a 50% share in the new joint venture, which will be headquartered in Shanghai. The new joint venture will provide world-class Intelligent Transportation Systems (ITS) solutions to meet the increasing market demands in China and neighboring countries.
Bosch is another leading player in the automotive ECU market in Europe and Asia Pacific. The company has developed eCall, a cloud-based automatic emergency call service in Japan. In May 2016, Bosch Group (China) made an investment of USD 30 million in the construction of a car multimedia plant in the Jiujiang Economic and Technological Development Zone in Wuhu, China. The facility would develop, produce, and sell automotive instrument meters, navigation systems, and connecting control units, and will also offer related services to customers. In 2016, Bosch opened new offices in the Philippines and Indonesia. The company is also expanding its manufacturing capacity for Mobility Solutions in Malaysia and Vietnam. These expansions would help the company to cater the increased demand in the Asia Pacific region, which is estimated to be the largest market for automotive ECUs.
Related Reports:
Automotive ECU Market by Application, ECU Capacity (16-bit, 32-bit, 64 bit), Propulsion (BEVs, HEVs, ICE), Level of Autonomous Driving, Vehicle Type (LDV, HCV, Construction & Mining Equipment, Agricultural Tractors), and Region - Global Forecast to 2025
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