The engine management system market is projected to grow to USD 63.2 billion by 2025 from USD 58.8 billion in 2020, at a CAGR of 1.5% during the forecast period. The major driving factors for the engine management system market are stringent emission norms and fuel efficiency regulations around the globe.
The automotive engine management system market is led by globally established players such as Robert Bosch (Germany), Continental AG (Germany), Denso (Japan), and BorgWarner (US), Hitachi Automotive (Japan), Infineon technologies (Germany), Hella (Germany), Sanken (Japan), NGK spark plug (Japan). These companies adopted several strategies to gain traction in the growing automotive Engine management system market. Major strategies include new product launches, expansions, mergers & acquisitions, partnerships, and supply contracts. to further expand their presence in engine management system market. Expansion and acquisitions/partnerships/collaborations have been the most dominating strategy adopted by major players from 2018 to 2020, which helped them to innovate on their offerings and broaden their customer base.
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Continental is one of the key players in the engine management system market, owing to its diversified product portfolio across various automotive drive by wire segments. The company has a strong geographic presence across the globe. This helps it cater to the specific regional needs of its customers, thereby helping to tap the growing engine management system market. Additionally, the company’s increased focus on R&D also gives it an added advantage over its competitors. R&D expenses in the Continental accounts to 7-8% of total annual sales. Continental focuses on inorganic developments such as expansion for strengthening its market position. For instance, in July 2019, Continental announced the official opening of its new powertrain plant in Wuhu, China. Representing an investment of almost USD 33.9 million for land and building, phase I involves a total built area of more than 24,000 m2, housing 22 production lines.
Robert Bosch is another key player in the engine management system market. Bosch has facilities in every major automotive manufacturing market and a highly diversified customer base. The company has the largest market share in Engine ECU market, with approximately a 30-35% share of the global engine ECU market. The company has extensive list subsidiaries in every key automotive manufacturing region which includes China, India, Mexico and Brazil for engine management system production, and thus, it continues to strengthen its position as an advanced leader in fluid systems, Thus, the above-mentioned factors have made it a key player in the engine management system market. The company adopted supply contracts as its main strategy to retain its position in fluid transfer system market. For instance, Bosch announced that it has now won orders worth USD 3 billion worth since October 2018 summer alone for vehicle computers. Vehicle computers are central to Bosch’s efforts to extend its leading role in software-intensive electronic systems. The market for these systems is worth some USD 24.2 billion.
Automotive Engine Management System Market by Vehicle Type (Passenger Car, LCV, & HCV), Engine Type (Gasoline & Diesel), Components (ECU, Sensors- Temperature, Position, Oxygen, & Knock), Communication Bus & Region - Industry Trends & Forecast to 2025
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