Visteon (US) and Panasonic (Japan) are leading players in Automotive HUD Market
The global automotive HUD market is projected to reach USD 3.9 billion by 2027 from USD 1.0 billion in 2022, at a CAGR of 30.4% during the forecast period. Increasing focus on in-vehicle experiences and growing demand for connected vehicles would drive the adoption of automotive head-up displays during the forecast period.
Some of the key players in the automotive HUD market are Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan). New product developments, expansions, collaborations, and supply contracts are the key strategies adopted by these players to gain traction in the automotive HUD market.
Continental is one of the leading players in the HUD market. The company has positioned itself as a leader in innovation and product design. In March 2020, Continental launched its volume-production display featuring autostereoscopic 3D technology on the market in the HMC Genesis GV80 high-line variant. On the screen, the technology displays three-dimensional scales, pointers, and objects, for example displaying a stop sign warning in the driver’s line of sight. No special glasses are required to see the three-dimensional warning signal.
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Panasonic is considered a prominent player owing to its continuous product developments and partnerships. For instance, in January 2021 Panasonic developed a new Augmented Reality (AR) HUD, wherein its latest advances in optics, volume optimization, and imaging technology, combined with AI technology from its SPYDR cockpit domain controller were utilized to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection, and mapping/route guidance, for a seamless, more engaged, and informed driver experience. Panasonic supply its automotive HUD to Nissan, Mitsubishi, Toyota and others.
Visteon is another key player in the automotive HUD market. The company focuses on providing driver assistance and safety systems to automotive manufacturers. Visteon Corporation offers cockpit domain controllers and interior electronics to the OEMs around the world. Some of the company’s global customers are Ford Motor Company (US), Renault-Nissan Alliance (The Netherlands), Hyundai Motor Company (South Korea), and PSA Peugeot Citroën (France). The company has also penetrated the aftersales market by enhancing the technological features of interior electronics of vehicles. In January 2020, Visteon introduced microZone display technology, which offers significantly higher graphics performance than traditional LCD displays. This display technology features high contrast and brightness and a wide color gamut for automotive cockpit applications.
Related Reports:
Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), PC Class (Economy, Mid-Segment, Luxury), Level of Autonomy, Dimension, Vehicle Type, Sales Channel, EV Type and Region - Global Forecast to 2027
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