The global automotive HUD market size is projected to grow from USD 1.0 billion in 2023 to USD 2.2 billion by 2028, at a CAGR of 16.6%. Factors such as increasing adoption of ADAS equipped vehicles, increasing demand for connected vehicles, and growing focus towards vehicle safety will increase the need for automotive HUD solutions to enhance the driving experience. Also, rising demand for semi-autonomous vehicles, and increasing adoption of electric vehicles are also expected to support the revenue growth of the automotive HUD market during the forecast period.
The automotive HUD market is dominated by global players such as Continental AG (Germany), DENSO Corporation (Japan), Nippon Seiki Co. ltd. (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others. These companies adopted new product development strategies, expansion, partnerships & collaborations, and mergers & acquisitions to gain traction in the market.
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Nippon Seiki Co., Ltd.
Nippon Seiki Co., Ltd. is one of the leading suppliers of automotive solutions with a range of products related to driver information systems. The company specializes in instrument clusters, head-up displays (HUDs), sensor products, passive liquid-crystal displays, and consumer products, among others. It operates through the following segments: Automotive Parts Business, Consumer Parts Business, Resin-compound Business, Display Business, Automobile Sales Business, and Others. The company offers HUDs through the automotive parts business segment. The company has an R&D center in Japan and several manufacturing plants across the globe. As of March 2023, it had an employee strength of 13,624, with a strong presence in Asia, the Americas, and Europe. The company, with subsidiaries in China, Japan, the US, and Brazil, has an extensive customer base, which includes global OEMs such as Honda, GM, BMW, and Mazda.
Continental AG has four business segments: Automotive, Tires, Contitech, and Contract Manufacturing. The company has strong presence in Europe, North America, Asia, Australia, Africa, and South America. Continental AG offers automotive head-up displays (HUDs) under its automotive segment. As of January 2023, the company had 199,038 employees at 519 locations across 57 countries. The company’s major OEM customers include Ford Motor Company, General Motors, Mercedes-Benz, BMW, AB Volvo, Nissan Corporation, Volkswagen AG, Toyota Motor Corporation, and Suzuki Motor Corporation, among others.
DENSO Corporation is one of the reputed manufacturers and suppliers of automotive components as well as advanced automotive technologies, products, and systems to automakers such as Ford Motor (US), General Motors (US), Fiat Chrysler (UK), and major European auto manufacturers such as Volvo (Sweden) and BMW (Germany). It caters to four major industries, namely, mobility, agriculture, industry, and home. The company conducts its business through seven segments: Thermal Systems, Powertrain Systems, Electrification Systems, Mobility Electronics, Advanced Devices, Non-automotive Businesses, and Others. Under the Mobility Electronics segment, the company offers head-up-displays (HUDs) for automotive OEMs.
Panasonic Holdings Corporation
Panasonic Holdings Corporation is engaged in the development, manufacture, and sale of electrical products. It operates through the following segments: Lifestyle, Automotive, Connect, Industry, Energy, and Others. The company specializes in home appliances, automotive, industrial equipment, artificial intelligence, the Internet of Things, virtual reality, audio-video solutions, supply chain management (SCM), and digital transformation, among others.
Under the Automotive segment, the company develops, manufactures, and sells automotive-use infotainment systems, automotive switches, head-up displays, next-generation cockpit systems, automotive audio systems, advanced driver assistance systems (ADAS), devices and systems for electric automobiles, automotive mirrors, and automotive-use batteries. As of March 31, 2023, the company had 233,391 employees across the globe. The company operates across Asia Pacific, the Middle East, Africa, Europe, Latin America, and North America.
Foryou Corporation engages in the development, manufacture, and sale of electronic equipment and components. It operates through the following segments: Automotive Electronics, Precision Die Casting, Precision Electronic Components, LED Lighting, and Others. The Automotive Electronics segment includes products such as in-vehicle audio and video, vehicle intelligent network connections, vehicle navigation, LCD instruments, streaming media rearview mirrors, air conditioning controllers, domain controllers, head-up displays, 360 surround view systems, automatic parking systems, blind spot monitoring, driver monitor systems, high-definition cameras, other driver assistance systems, and connected vehicle system services.
Automotive HUD Market by Technology (AR-based HUD, Conventional), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Dimension Type, Vehicle Type (PC, CV), EV Type and Region - Global Forecast to 2028
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