Automotive HUD Market

Market Leadership - Automotive Head-Up Display (HUD) Market

The automotive HUD market is estimated to be worth USD 866 million in 2020 and is projected to reach USD 3,372 million by 2025, at a CAGR of 31.3% during the forecast period. The market is driven by increased customer awareness about road and vehicle safety, demand for improved consumer experience in vehicles, and high growth in the luxury and high-end cars segments, mainly in the emerging markets.

Some of the key players in the automotive HUD market are Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan). New product developments, expansions, collaborations, and supply contracts are the key strategies adopted by these players to gain traction in the automotive HUD market.

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Continental is one of the leading players in the HUD market. The company has positioned itself as a leader in innovation and product design. In October 2018, Continental revealed an industry-first full-color demonstrator of an automotive-specific HUD based on the waveguide technology. This demonstrator is the result of the joint development with DigiLens. The Continental AR-HUD with waveguide technology significantly reduces the packaging size. With this new, innovative technology, Continental achieves an augmentation area of 15° x 5° (= 2.60 x 0.87 m at a projection distance of 10 m) while bringing down the device size to a mere 10 l magnitude. Continental’s demonstrator enables augmentations within a field of 2.60 x 0.87 m at a projection distance of 10 m and solves the previous size issue of the AR-HUD.

Denso is considered a prominent player owing to its continuous product developments and partnerships. For instance, in 2017, Denso announced that it had developed a new HUD with a nearly 24-inch projection capability. The new HUD offers a substantially expanded projection size compared to the 10-inch projection capability of Denso’s conventional HUDs. This HUD comes with a new feature that displays pedestrians ahead through external sensors on the vehicle. Denso’s HUD has been adopted for Toyota Motor Corporation’s all-new Lexus LS.

Visteon is another key player in the automotive HUD market. The company focuses on providing driver assistance and safety systems to automotive manufacturers. Visteon Corporation offers cockpit domain controllers and interior electronics to the OEMs around the world. Some of the company’s global customers are Ford Motor Company (US), Renault-Nissan Alliance (The Netherlands), Hyundai Motor Company (South Korea), and PSA Peugeot Citroën (France). The company has also penetrated the aftersales market by enhancing the technological features of interior electronics of vehicles. In January 2020, Visteon introduced microZone display technology, which offers significantly higher graphics performance than traditional LCD displays. This display technology features high contrast and brightness and a wide color gamut for automotive cockpit applications.

Related Reports:

Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, Sales Channel (OEM, Aftermarket), and Region: Global Forecast to 2025

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Report Code
AT 2973
RI Published ON
7/30/2020
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