The automotive seats market is projected to grow from USD 51.5 billion in 2021 to USD 68.4 billion by 2030, at a CAGR of 3.2% during the forecast period. Growing demand for premium vehicles, rising adoption of powered seats in mid-segment cars & SUVs and increasing demand for aftermarket seating solutions are driving the automotive seats market.
Automotive seats manufacturers have invested in research and development opportunities to enhance passenger comfort and bring forward new technology. For example, Adient plc. In September 2021 started integrating Cardyon, a chemical made using Covestro’s CO2-technology, as a sustainable feedstock to produce foam. This supply chain-related sustainability milestone helps to further reduce Adient’s scope 3 emissions as calculated by the Greenhouse Gas protocol. In May 2021, Toyota Boshoku introduced a cabin space that provides multimodal stimulus of the senses during autonomous driving to revitalize its occupants with a short nap and awaken them comfortably. In August 2020, Lear corporation introduced its new solution in intelligent seating, INTU Thermal Comfort with ClimateSense technology, developed in collaboration with Gentherm. It aims to create an ideal personal climate through its intelligent software, using ambient cabin conditions to provide optimized comfort.
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The automotive seats market is lead by established seat manufacturers such as Adient plc (US), Lear Corporation(US), Faurecia(France), Toyota Boshoku Corporation(Japan) and Magna International Inc.(Canada). These companies adopted several strategies to gain traction in the market. New product development, partnership and joint venture strategy have been the most dominating strategy adopted by major players from 2018 to 2021, which helped them to innovate on their offerings and broaden their customer base.
Adient plc. (US) was founded in 2016 as a spin-off from Johnson Controls and is headquartered in Michigan, US. The company operates majorly through two business segments, namely, seating and interiors. The company designs, manufactures, and markets a complete range of seating systems and components for passenger cars, commercial vehicles, light trucks (including vans and pick-up trucks), and sports/crossover utility vehicles. The company has a strong presence in regions such as the Americas, Europe, and China. From July 2021, Adient plc. will use a solution that recycles Specflex C and Voranol C, which are the raw materials of polyurethane, to utilize them for automotive seats developed by Dow Inc. This will reduce the fossil fuel consumption in their foam products. The company also announced expansions in Mexico investing USD 24 million and Laznica Serbia investing USD 20 million to boost seats manufacturing capabilities.
Lear (US) was founded in 1917 and is headquartered in Michigan, US. The company manufactures and distributes automotive seating and electrical distribution systems. It has 261 manufacturing, engineering, and administrative locations in 39 countries. The seating business of the company consists of design, development, engineering, just-in-time assembly, and the delivery of complete seat systems and seat components (including seat covers and surface materials such as leathers & fabrics, seat structures & mechanisms, seat forms, and headrests). The company caters its products to all vehicle segments. The INTU Thermal Comfort with ClimateSense technology is the first market-ready solution developed from the collaboration. Lear introduced its newest solution in intelligent seating, INTU Thermal Comfort with ClimateSense technology, developed in collaboration with Gentherm. As opposed to the traditional HVAC system, the joint innovation uses intelligent zonal thermal management to create personalized comfort, improving overall vehicle efficiency.
Toyota Boshoku Corporation (Japan) came into existence in 1918 and is headquartered in Aichi, Japan. The company has three business segments, namely, seat, interior & exterior, and unit component. In the seat segment, it provides front seats, executive second row seats, washable seat covers, sport seats, seat frames, and round recliners. In the interior & exterior segment, it provides door trims, headliners, illuminations, and textile and exterior components. In the unit component segment, it manufactures filter products, air induction part products, fuel cell part products, and others. In March 2021, the company presented a “drowse-control” seat system that senses when drivers are drowsy and then controls any “sleeping-at-the-wheel”. In December 2021, the company exhibited MX221 MaaS (mobility as a service) rideshare interior space concept that allows the reconfiguration of the seating layout and interior modules in accordance with usage scenarios.
Automotive Seats Market by Type & Technology(Heated-Powered, Heated-Ventilated, Heated-Memory, Heated-Ventilated-Memory, Heated-Ventilated-Memory-Massage), Trim & Frame Material, Component, Vehicle(ICE, Electric, OHV, ATV) - Global Forecast to 2030
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