Automotive Test Equipment Market

AVL (Austria) and HORIBA Ltd. (Japan) are the leading key players in the Automotive Test Equipment Market

The automotive test equipment market is projected to grow from USD 4.47 billion in 2026 to USD 5.92 billion by 2033, at a CAGR of 4.1%.

 

The automotive test equipment market is primarily characterized by high-value physical systems, which include chassis dynamometers, engine dynamometers, battery test equipment, e-motor test equipment, brake test equipment, NVH test equipment, ADAS test equipment, and durability test equipment. These machines are essential because vehicles require testing at various stages, including development, certification, production, delivery, and post-delivery.

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The rise of EVs, software-defined vehicles, centralized electrical/electronic architectures, and ADAS will increase testing requirements and lead to the adoption of additional equipment rather than the complete replacement of conventional systems. To adapt to the growing demand for EVs, test equipment manufacturers are enhancing their offerings by adding features such as higher-voltage and higher-power capabilities, battery cycling, e-motor and inverter testing, thermal management, regenerative power testing, and integrated e-powertrain validation.

Manufacturers are consequently evolving conventional test systems into upgradeable platforms that can accommodate changing vehicle architectures and various propulsion types. As a result, market growth will be driven by the deployment of new equipment and higher-specification systems, while established physical testing equipment will continue to serve as the foundation for automotive validation.

The automotive test equipment market is primarily led by companies such as AVL, HORIBA, National Instruments, Dürr Group, and Robert Bosch. These companies are strengthening their market positions through integrated testing, automation, electrification testing, and software-based validation solutions.

For example, National Instruments enhances its market presence with modular PXI-based test and measurement platforms. These platforms enable Tier 1 suppliers and OEMs to create flexible automated validation systems for ECUs, electronics, and powertrain components. Similarly, Dürr Group is expanding its automated testing and production solutions specifically for battery and electric powertrain manufacturing, linking the testing process directly with manufacturing operations.

Robert Bosch stands out by combining component testing, vehicle validation, diagnostics, and production testing, allowing it to engage across the entire automotive development and manufacturing cycle. These advancements are leading OEMs and Tier 1 suppliers to shift towards integrated, scalable, and automated test platforms, which enhance test coverage while reducing validation time and minimizing equipment duplication.

AVL is strengthening its position in the automotive test equipment market, particularly in high-value EV validation. The company is investing over EUR 50 million in test solutions for sensors, semiconductors, and energy-efficient power electronics tailored for electrified and software-defined vehicles. Its Copper Bird platform integrates full-power electrical systems with battery emulation and software regression testing. This innovation reduces the dependence on physical prototypes and increases test coverage. Additionally, AVL has secured the PowerCo battery test laboratory project in Salzgitter, enhancing its role from solely an equipment supplier to a test-facility partner for large-scale battery development. For example, in February 2026, AVL RACETECH partnered with Ed Carpenter Racing for the 2026 IndyCar Series, providing engineering and testing expertise for race car performance development. AVL offers a wide range of services, including chassis and engine dynamometers, battery and e-motor test equipment, Hardware-in-the-Loop (HIL) systems, emission test systems, and end-of-line (EOL) test systems.

HORIBA is expanding its test equipment coverage from traditional powertrain and emissions systems to include EV-specific validation. This expansion encompasses testing of batteries, electric motors, inverters, and thermal management systems, as well as end-of-line (EOL) testing. The company’s automated test platforms and STARS software enable seamless integration of measurement equipment with test execution and data analysis. This helps customers increase testing throughput while reducing the effort required for manual validation, thereby strengthening HORIBA's position in the high-value electrification test equipment market. One key facility is the vehicle thermal management system evaluation facility, which uses battery, motor, inverter, and cabin thermal emulators, along with environmental chambers operating from -30 °C to 50°C. Integration with STARS Automation enables automated testing and centralized data acquisition, reducing the need for prototype vehicles and shortening development time. This advancement further solidifies HORIBA's standing in thermal, battery, and electrified powertrain validation, especially as testing intensity in these areas increases. Additionally, in February 2026, HORIBA announced plans to establish a research and development hub in India, leveraging its acquisition of Pristine DeepTech and making broader investments in the region.

National Instruments is driving the shift toward modular automated test equipment, particularly for ECU, electronics, battery, and powertrain validation. Its PXI architecture enables OEMs and Tier 1 suppliers to expand their measurement and testing capabilities without needing to replace the entire system. This design supports the industry's shift towards software-defined and highly automated test benches, where flexibility and reusability are becoming crucial factors for purchasing decisions. For example, in June 2026, NI introduced the PXIe 1480 FlexRIO carrier, which is part of a modular architecture designed for testing automotive cameras and display SerDes. This platform facilitates automated and deterministic validation for ADAS, autonomous driving, and in-vehicle display applications. National Instruments aims to strengthen its ecosystem in India and increase market access for its test and measurement solutions. Additionally, in July 2026, National Instruments appointed Aimil Ltd., a company that provides high-tech instruments, engineering services, and consultancy, as a distribution partner.

Market Share

The automotive test equipment market is moderately consolidated, with the top five players accounting for approximately 52% to 60% of the total market share. AVL leads the market with an estimated market share of 15% to 20%, benefiting from a comprehensive portfolio of testing solutions for batteries, electric motors, powertrains, chassis, and vehicles, particularly in EV development programs.

HORIBA Ltd. holds about 10% to 14% of the market, primarily driven by its offerings in chassis, engine, and transmission dynamometers, as well as end-of-line (EOL) testing solutions. National Instruments captures 7% to 10% of the market with its modular PXI-based automated test systems tailored for automotive electronics, ECUs, batteries, and powertrain applications.

Dürr AG represents around 6% to 8% of the market, with a strong position due to its automated battery production systems and EOL testing solutions that integrate testing with manufacturing processes. Robert Bosch GmbH accounts for approximately 5% to 7%, leveraging its expertise in automotive electronics, components, vehicle testing, and production testing.

The remaining 40–48% of market share is distributed among various equipment manufacturers and specialized suppliers. These manufacturers and suppliers are increasingly adopting new equipment for EV and high-voltage testing, automated test cells, Hardware-in-the-Loop (HIL) and virtual validation, integrated EOL testing, and software-driven measurement solutions. This shift enables suppliers to support multiple stages of the automotive validation cycle while adapting to the evolving demands for electrification, automation, and software-based testing.

Related Reports:

Automotive Test Equipment Market by ICE & EV Equipment (Chassis, Engine, Transmission Dynamometer, Wheel, HIL, E-Axle, Battery, Emotor, NVH and Other), Application, Vehicle (PC, CV), Propulsion, Technology, End Market & Region - Global Forecast to 2033

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Automotive Test Equipment Market Size,  Share & Growth Report
Report Code
AT 2774
RI Published ON
9/1/2026
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