Factors such as booming transportation sector, increasing number of luxury and semi-luxury vehicle, increasing atmospheric temperature, and passive safety of vehicle have boosted the automotive windshield market. The global automotive windshield market was estimated to be USD 14.27 Billion in 2017 and is projected to reach USD 23.24 Billion by 2025, growing at a CAGR of 6.28% during the forecast period. The automotive windshield market is dominated by a few global players and comprises several regional players. The key players in the automotive windshield market are Saint-Gobain (France), Asahi Glass (Japan), and Nippon Sheet Glass (Japan). Expansion is the key strategy adopted by these players to gain traction in the automotive windshield market.
Saint-Gobain (France) has adopted expansion as a key strategy to dominate the position of leader in the automotive windshield market. For instance, in the past 3 years, Saint-Gobain inaugurated one new production facility, one research center and announced the construction of new manufacturing facility in countries such as Mexico and India. In June 2017, the company announced the construction of a new flat glass manufacturing facility in Saltillo, Mexico. The plant was scheduled to start manufacturing at the beginning of 2020. In January 2016, the company inaugurated a cross-functional, state-of-the-art research center, Saint-Gobain Research India, in Chennai, India. The company invested USD 30.82 million in the research center. The focus of the research center is to find innovative solutions to the challenges of energy-efficiency, environmental protection, and enhanced comfort for daily living. Whereas, in October 2014, the company inaugurated a new plant in Rajasthan, India. The plant started production in March 2014. The plant would manufacture clear, tinted, and solar control glass. These products are essentially manufactured for the Indian construction and automotive markets. Apart from these expansions, the company has done a joint venture with Corning Incorporated (US) by which they developed a lightweight and durable automotive glazing solution. The Corning ultra-thin Gorilla glass and Saint-Gobain window technology together offer a combination of lightness and toughness over traditional automotive glass products.
Asahi Glass (Japan) adopted a mix of several strategies such as expansion, joint venture, acquisition, and supply contracts to strengthen its market position. In October 2017, Asahi announced a supply contract for fitting company’s “Kiriko” glasswork in Toyota’s (Japan) new Lexus LS models. The glasswork is chemically strengthened and carved with a dedicated pattern to fit in Lexus LS models. In February 2017, the company announced the plan to establish new R&D facility at the site of its Keihin Plant in Tsurumi-ku, Yokohama, Japan. The new R&D site is scheduled to start its operations from June 2020. Whereas, in August 2016, Asahi Glass Groups subsidiary AGC Automotive Europe signed a basic agreement with Induver Holding (Morocco). The joint venture would manufacture automotive glass. The establishment would be first set-up of a production base in North Africa. In April 2015, the company announced the acquisition of NordGlass (Poland) to expand the company’s automotive replacement glass market in Europe. NordGlass is a major player in Europe aftermarket and specializes in the production of automotive windshields.
Nippon Sheet Glass (Japan) has adopted a mixture of new product development and expansion as a key strategy to strengthen its position in the automotive windshield market. The company has done around two expansions and one new product development in the past 2 years. In February 2017, Nippon Glass announced an expansion of its automotive glass plant in Kentucky, US by upgrading its technology and manufacturing facilities. Whereas in October 2016, the company announced the upgradation of Maizuru, Kyoto, Japan plant, where it installed advanced press bending line that would manufacture automotive windshields. The company has shown around 18.86% year-on-year growth in 2016 as compared to 2015 on R&D expenses.
Automotive Windshield Market by Glass Type (Laminated and Tempered), Material Type (Thermoset and Thermoplastic), Position (Front and Rear), Vehicle Type (PCs, LCVs, and HCVs), Electric Vehicle Type (HEVs, BEVs, and PHEVs), and Region - Global Forecast to 2025
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