Batter & Breader Premixes Market

New Revenue Pockets - Batter & Breader Premixes Market

The global market for batter & breader premixes has grown remarkably in the last few years. The global batter premixes market is estimated at USD 886.6 million in 2018. It is projected to reach USD 1,186.4 million by 2023, at a CAGR of 6.0% from 2018. Furthermore, the global breader premixes market is estimated at USD 430.8 million in 2018. It is projected to reach USD 557.7 million by 2023, at a CAGR of 5.3% from 2018. Batter & breader premixes improve the appearance of the food product and make it light, crispy, and flavorful. In addition, batter & breader premixes impart texture and color to final meat products and enhance the overall cooking process. Such advantages offered by these coating products are expected to drive the global better & breader premixes market during the forecast period. The major drivers of the market include the increasing consumption of processed meat products and the growing number of quick-service restaurants in developing economies. In addition, rapid urbanization along with the growing number of working professionals is projected to impact the batter & breader premixes market positively in the coming years.

The adhesion batter segment, by batter premix type, is projected to grow at the highest CAGR among all types from 2018 to 2023. Adhesion batter aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids. It plays an important part in overall coating systems. It ensures that outer coatings are well adhered to the product during reheating and other food processing activities. Such benefits offered by adhesion batter are expected to drive the demand for this segment during the forecast period.

The meat segment, by batter application, is projected to grow at the highest CAGR during the forecast period. Batter premix products have been majorly utilized for meat products. A majority of fast food and quick-service restaurants are opting for battered products for several meat applications such as chicken breast fillets, chicken nuggets, chicken drumsticks, chicken wings, pork rinds, chicken patties, chicken chalupa, chicken kiev, fried chicken, and chicken karaage. Top fast food chains in the US, including McDonald’s, Taco Bell, Burger King, Wendy’s, and Chick-fil-A offer the above-mentioned meat products owing to their increasing demand.

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The crumbs & flakes segment, by breader premix type, is projected to be the fastest-growing from 2018 to 2023. Bread crumbs provide a crunchier outer coating layer to the final product. The growing demand for this type of breader premix in several meat applications such as fish fingers, mini fillets, goujons, chicken nuggets, and pork escalopes is projected to drive this segment during the forecast period.

The chicken segment, by breader premix application, is projected to be the fastest-growing from 2018 to 2023. A significant rise in demand for chicken breader premix products has been witnessed from fast food chains and quick-service restaurants over the recent years. As breader-coated chicken products provide a crunchy mouthfeel, better taste, and appearance, they are largely in demand from customers of all age groups. Thus, in response to the growing demand for these products, breader premix users in the food service industry are prominently demanding breader premix products as well as focusing on offering new breader-coated chicken products to their customers.

The Asia Pacific region is projected to grow at the highest CAGR during the forecast period. This market is majorly driven by factors such as the rise in consumption of meat and seafood, increase in per capita income, rapid urbanization, and increase in the adoption of convenience meat and seafood products. China is projected to dominate the Asia Pacific batter & breader premixes market during the forecast period. Changes in dietary habits in China that are leading to the increase in demand for convenience meat products and the emergence of fast food and quick-service restaurants are some of the key factors behind the booming batter & breader premixes industry in this country.

Related Reports:

Batter & Breader Premixes Market by Application (Meat, Seafood, and Vegetables), Batter Type (Adhesion, Tempura, Beer, Thick, and Customized), Breader Type (Crumbs & Flakes and Flour & Starch), and Region - Global Forecast to 2023

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Report Code
FB 6555
RI Published ON
8/27/2018
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