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3. New Product Launches, Contracts & Agreements, and Partnerships in the Battery Monitoring System Market

The global battery monitoring system market is projected to grow at a CAGR of 18.23%, from 2017 to 2022. In 2017, North America is estimated to be the largest market for battery monitoring systems, followed by Asia Pacific and Europe. The growth of the battery monitoring system market is mainly driven by a booming demand for global connectivity, accompanied by an increasing demand for data centers, increasing investments in renewable energy, energy storage, and the infrastructure industry to accommodate the rising demand for power globally.

The battery monitoring system market is dominated by both global and regional players. The key players operating in the market include NDSL (UK), Texas Instruments (US), PowerShield (New Zealand), BatteryDAQ (US), Canara (US), and Eagle Eye (US). The other players in this market include HBL (India), Schneider Electric (France), Curtis (US), Socomec (France), BTECH (US), ABB (Switzerland), and SBS (US).

The major strategies adopted by the players in the battery monitoring system market include investments and expansions, new product launches, contracts & agreements, and partnerships. New product launches was the most commonly adopted strategy from 2014 to 2017. Industry players also adopted the strategy of contracts & agreements, which was the second most widely used, from 2013 to 2017.

NDSL designs, engineers, and sells battery management products. The company offers technology and service solutions for critical standby power and battery systems. NDSL’s primary product is the Cellwatch battery monitoring system. The company’s products cater to Fortune 100 companies, government agencies, and other organizations around the world. Several contracts bagged in the past from organizations such as Summit Power, Green Mountain Data Centre, Sentinel Data Centers, and Columbus Regional Airport Authority indicate that NDSL is focused on contracts & agreements as its primary inorganic growth strategy to enhance its business in the European and North American markets. Apart from North America, the company also maintains a foothold in Asia Pacific. The company has an office in China and a distributorship in South Korea to attract business in the region. Additionally, NDSL has been engaged in continuous product developments such as the Cellwatch Frontier Electrolyte Level Detector (FED), Cellwatch 4.2 + DCM 5, and Battery Warranty Report Tool. Consistent innovations and improvisations in its products have also aided NDSL in becoming one of the key market players in the battery monitoring system market.

TI is an American company that designs, manufactures, and sells semiconductors to electronics designers and manufacturers globally. The company operates through 2 business segments: analog and embedded processing. TI offers battery monitoring, protection, and authentication solutions through its analog business division under the power management sub-division. The analog business division consists of other divisions such as HVAL, which includes high-volume integrated products supporting applications such as automotive safety systems, touchscreen controllers, low-voltage motor drivers, and integrated motor controllers; HPA, which includes high-speed data converters, amplifiers, sensors, high-reliability products, interface products, and precision products; and SVA, which consists of a broad portfolio of industrial, high-voltage power management, data converter, interface, and operational amplifier products. TI markets and sells its semiconductor products through direct sales and distributors, as well as online. The company operates in more than 30 countries and serves nearly 100,000 customers globally. One of the primary areas of R&D investment for TI is its analog business division. The company invested USD 1.37 billion in 2016 in R&D, compared to USD 1.28 billion in 2015 and USD 1.36 billion in 2014. These investments proved beneficial for the company, particularly for its battery monitoring systems business, since the company developed products such as the bq76PL455A-Q1, bq76920, bq76930, and bq76940 in May 2014 and the bq76PL455A-Q1 in December 2015. Additionally, TI’s online presence coupled with a strong global sales force has enabled it to gain access to a wider customer base for its battery monitoring systems.

Related Reports:

Battery Monitoring System Market by Component (Hardware, Software), Type (Wired, Wireless), Battery Type (Lithium-Ion Based, Lead-Acid), End-User (Telecommunications, Automotive, Energy, Industries), and Region - Global Forecast to 2022

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