The beta-glucan market, in terms of value, is estimated to account for nearly USD 403.8 million in 2020 and is projected to grow at a CAGR of 7.6%, to reach nearly USD 628.3 million by 2026. With the shift in demand from processed to healthy food, functional, and superfoods, consumers have become more conscious of their health and maintain it proactively through healthy living. Consumers are more aware of the food ingredients and pay attention to nutrition labels and ingredients of the food products. This change in buying habits has resulted in higher demand for healthy foods and supplements and has attracted several manufacturers to offer new food products that are functional, not genetically modified, and sourced naturally forming one of the major factors that has boosted the demand for beta-glucan globally.
The key players in the beta-glucan market include Cargill Inc (US), Tate & Lyle Plc (UK), Kerry Group Plc (Ireland), Koninklijke DSM N.V. (Netherlands), Frutarom (Israel), Garuda International Inc (US), Ohly GmbH (Germany), Milliporesigma (US), Super Beta Glucan (US), Lesaffre Human Care (France), Kemin Industries (US), Angel Yeast Co Ltd (China), Biotec BetaGlucans AS (Norway), AIT Ingredients (France), Biorigin Zilor (Brazil), Ceapro Inc (Canada), Specialty Biotech Co Ltd (Thailand), and Alltech Life Sciences (US) among others
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Major players in the market are mainly focusing on undertaking innovations and focusing on product developments and strategic expansions to ensure that the beta-glucan is available as a more commercialized product to be used for different applications.
The core strength of the key players identified in this market is their growth strategies such as new product launches, certifications, and expansions among others. Undertaking new product launches and expansions have enabled the market players to enhance their presence in the beta-glucan market. Some of the key strategies followed by the leaders are mentioned below:
Tate & Lyle PLC announced that Anvisa (the Brazilian Health Regulatory Agency) approved the claim that its soluble fiber assists in the absorption of calcium in food and its retention in bones. Its consumption must be associated with a balanced diet and a healthy lifestyle. It is the only fiber to have such a claim approved in Brazil. The company further announced that the Food Standards Australia New Zealand (FSANZ) published the health claim stating that Tate & Lyle PLC’s soluble fiber supports a positive change in gut microbiota. This benefit is now listed as a general-level health claim, which means that food and drink manufacturers in Australia and New Zealand can include it in the packaging of their products that contains Tate & Lyle’s soluble fiber.
Cargill, Inc., a leader in ingredient industry, invested USD 35 million in Europe to produce soluble fibers that meet consumer demand for healthier products. Cargill, Inc.’s new soluble fibers will enable sugar reduction up to 30% as well as calorie reduction and fiber enrichment in confectionery, bakery goods, fillings, cereals, and ice cream and dairy, whilst maintaining the desired appearance, taste, and texture. This investment will further help Cargill Inc. with its efforts to offer trending solutions in the market along with the first-movers advantage in the European region. The company also it’s opened its first food innovation center in Singapore to address nutrition and food safety needs. This will help connect the company’s customers in the Asia Pacific to a global network of 10 other innovation centers and 2,000 food scientists. It will further enable them to collaborate more closely with the company’s customers in this region to create and reformulate products that better suit these changing consumer trends.
Angel Yeast, another leader in the beta-glucan manufacturing industry, launched Angel Biotechnology Industrial Park project in Yichang City, Hubei Province. The planned investment of the project will be a total of 1.94 billion yuan. The project covers an area of around 387,000 square meters and is planned to be constructed in two phases. It will build a production line with an annual output of 35,000 tons of yeast and yeast extract as well as a supporting sewage treatment system in the park. After the main plant is completed and put into operation in the first half of 2022, the annual sales revenue will reach 720 million yuan and the profits and taxes of 130 million Yuan, respectively.
Beta-Glucan Market by Source (Cereal, Mushroom, Yeast, and Seaweed), Application (Food & Beverages, Personal Care, Pharmaceuticals, Dietary Supplements, and Animal Feed), Category (Soluble and Insoluble), and Region - Global Forecast to 2026
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