Expansions & investments is the key strategy adopted by the key industry players to gain traction in the chelating agents market. This strategy accounted for 43% of all the growth strategies adopted by market players from 2011 to 2015. Companies also adopted the strategy of agreements and partnership to expand their product portfolio. This approach accounted for 38% of all the growth strategies adopted by market players during the above-mentioned period. New product development accounted for 10% of all the growth strategies followed by market players in the chelating agents market.
North America and Europe were the most active regions, in terms of strategic initiatives undertaken from 2011 to 2015. Expansion and agreements were the most favored strategy in Europe. Companies such as BASF SE (Germany), Kemira Oyj (U.S.), Cargill Incorporated (U.S.), and Archer Daniels Midland Company (U.S.) made several expansions to serve customers more efficiently and increase their market share.
Major manufacturers, including AkzoNobel N.V. (Netherlands), Dow Chemical Company (U.S.), BASF SE (Germany), Archer Daniel Midland (U.S.), Kemira Oyj (Finland), Cargill Incorporated (U.S.), Lanxess AG (Germany), and Tate & Lyle (UK), have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies such as expansions & investments, agreements & partnerships, acquisitions, and new product launches to strengthen their foothold in the chelating agents market. The players made significant investments in R&D to develop new innovative and eco-friendly products and various application areas. The companies also made their current products available in the emerging markets to develop and capture new market shares. Lanxess (Germany) and BASF SE (Germany) are some of the leading market players adopting this strategy to develop their business. These companies focus on offering advanced chelating agent systems that have relatively high effectiveness in low concentrations and can be used in multiple industries.
Kemira Oyj (Finland) is one of the leading players in the chelating agents market. It accounted for a share of 33.3% of the total development activities, followed by BASF SE (Germany) with 19.0% from 2011 to 2015.
Kemira Oyj (Finland) is the most active player in the chelating agents market. It accounted for the largest share of all the development activities in the chelating agents market. The company follows dynamic growth strategies, focusing on agreements, expansions, acquisitions, and investments to increase its presence in North America, Asia-Pacific, and RoW. The company acquired AkzoNobelís paper chemical business and came into agreement with Lindstorm Oy (Finland) for its water treatment operations. The company has significantly expanded its chelating agents R&D center and production capacity in Canada and China, respectively. The expansion has strengthened the companyís presence in North America and Asia-Pacific.
BASF SE (Germany) has gained a strong foothold in the chelating agents market. It is focusing on organic growth and has enhanced its product portfolio through various growth strategies such as expansions and new product launches to meet the growing demand from customers. The company recently launched the biodegradable chelating agent, Trilon M, which is a high-performance phosphate alternative for automatic dishwashing detergents, and expanded production facilities for chelating agents at its site in Ludwigshafen, Germany, in order to fulfill the increasing demand in Europe.
Chelating Agent Market by Type (Aminopolycarboxylate, Phosphates & Phosphonates), by End-use Industry (Pulp & Paper, Water treatment, Cleaning, Agrochemicals, Personal care, Pharmaceutical, Food & Beverages) & by Region - Global Forecast to 2021
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