Companion Animal Diagnostics Market

The companion animal diagnostics market is growing due to increased demand for accurate, fast, and innovative diagnostics. The high prevalence of chronic, infectious, and geriatric diseases in companion animals has also boosted market growth, particularly for preventive testing, monitoring, and treatment. The increasing requirement for precision veterinary medicine, including molecular diagnostics, genetic analysis, and cancer-targeted analysis, and the surging demand for non-invasive, point-of-care diagnostics have significantly influenced companion animal diagnostics practices and applications across general and specialized practices. Moreover, integrating AI, automation, and connectivity to enhance accuracy, efficiency, and decision support for veterinary and diagnostic practitioners has also made significant contributions. Similarly, the rising demand for companion animal care and increased investment in companion animal healthcare have sustained the rapid expansion of the companion animal diagnostics market.

The prominent players in the companion animal diagnostics market are IDEXX Laboratories, Inc. (US), Zoetis Services LLC (US), Mars, Incorporated (US), bioMérieux (France), and FUJIFILM Corporation (Japan), among others. These companies have implemented a variety of growth strategies, both organic and inorganic, including introducing new products, forming strategic partnerships, and expanding into emerging markets. These initiatives aim to enhance their market share and diversify their portfolios.

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In March 2025, IDEXX Laboratories, Inc. (US) introduced IDEXX Cancer Dx, a new diagnostic panel designed to enable early detection of lymphoma in dogs, particularly targeting the millions of dogs in North America at heightened risk of cancer.

In December 2024, Zoetis Services LLC (US) launched Vetscan OptiCell, a screenless, cartridge-based, artificial intelligence-enhanced point-of-care hematology analyzer designed to rapidly analyze Complete Blood Counts with high accuracy in just minutes.

IDEXX Laboratories, Inc. is a global medical technology company engaged in the development, manufacture, and distribution of products and services primarily for companion animals, livestock & poultry, dairy, and water testing markets. The company operates through four business segments: Companion Animal Group; Water Quality Products; Livestock, Poultry and Dairy; and Others. Its Companion Animal Group products are segmented into Diagnostics and Information Technology-based Products and Services. It includes in-clinic diagnostic solutions, external reference laboratory services, and veterinary software and services. The company also provides specialized veterinary consultation, telemedicine, and advisory services. The company has sales offices outside the US in all leading regions, comprising Africa, Asia Pacific, Canada, Europe, the Middle East, and Latin America. The company develops and manufactures diagnostic products across all continents and markets these products in more than 175 countries. The leading subsidiaries of the company include IDEXX Distribution, Inc. (US), IDEXX Laboratories Canada Corporation, IDEXX Europe B.V. (Netherlands), IDEXX Laboratories Pty Ltd. (South Africa), and IDEXX Diavet AG (Switzerland).

Zoetis Services LLC develops and manufactures medications, vaccines & diagnostic products & services, biodevices, genetic tests, and precision animal health technology for the livestock & pet segment. Zoetis has two business segments: the US & the International segment. The company offers products across several categories, including vaccines, parasiticides, anti-infectives, dermatology, other pharmaceuticals, medicated feed additives, animal health diagnostics, & other non-pharmaceuticals. The company provides PoC diagnostics products, including instruments and reagents, rapid immunoassay tests, reference laboratory kits, and blood glucose monitors & diagnostic analysis systems, for the companion animal market through its animal health diagnostics product category. Zoetis is also geographically present in 45 countries- encompassing the continents of North America, Europe, Africa, Asia, Australia, & South America-and sells its products in over 100 countries through its distribution channels. The company has major subsidiaries, including Zoetis Canada Inc. (Canada), Abaxis Inc. (US), Basepaws Inc. (US), Zoetis US LLC (US), Zoetis Deutschland GmbH (Germany), Zoetis India (India), and PetMedix Ltd (UK).

Market Ranking

The top 5 companies of the companion animal diagnostics market are IDEXX Laboratories, Inc. (US), Zoetis Services LLC (US), Mars, Incorporated (US), bioMérieux (France), and FUJIFILM Corporation (Japan). IDEXX Laboratories, Inc. focuses on strengthening its position in the companion animal diagnostics market by supplying integrated in-clinic instruments, reference laboratory testing, and advanced diagnostic panels to enable earlier disease detection and data-informed veterinary decision-making. Zoetis Services LLC seeks to expand and maintain its presence through AI-assisted point-of-care solutions for veterinary settings, hematology, and digital solutions to improve veterinary practice workflow efficiency and accuracy further. Mars, Incorporated seeks to expand the field of companion animal diagnostics through Antech Diagnostics' comprehensive reference laboratory testing and in-clinic rapid testing solutions for simple and complex veterinary testing needs. bioMérieux seeks to expand its presence in veterinary diagnostics through its established microbiology and molecular diagnostics expertise and the supply of qualified diagnostic products for the surveillance and identification of infectious pathogens in companion animals. FUJIFILM Corporation seeks to develop and expand its position in the companion animal diagnostics space by supplying cutting-edge in-vitro instruments and digital solutions to improve diagnostic accuracy and efficiency in veterinary healthcare practice.

Related Reports:

Companion Animal Diagnostic Market by Product (Consumable, Instrument), Technology (Immunodiagnostic, ELISA, PCR Test, Urinalysis, Hematology), Animal Type (Dog, Cat), Application (Clinical Pathology, Virology), End User - Global Forecast to 2031

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