Customer Intelligence Platform Market

List of Companies in Customer Intelligence Platform Industry are IBM (US) and Oracle (US)

The customer intelligence platform market size is expected to grow from USD 1.9 billion in 2022 to USD 7.0 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period.

Customer intelligence platforms offer unified, real-time, and self-service access to customer data to marketing teams; this data is gathered from a variety of data sources, such as call center interactions, connected device data, product usage data, sales data, mobile apps, customer life cycle trends, websites, social media platforms, and emails. With customer intelligence platforms, marketers get greater control over their marketing database, along with other additional features. It has the potential to create a 360° customer view that delivers a superior customer experience. Several factors, such as the rising need to gain a holistic view of customer data, intensifying need to deliver omnichannel experience, the rising demand for personalized customer experiences, and the shift toward data-driven marketing and advertising. In addition, heightened adoption of customer intelligence platforms to monitor changes in the market as they occur, and rising investments in customer intelligence platforms by large enterprises, all contribute to the expansion of the customer intelligence platform market.

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Top Customer Intelligence Platform Companies Includes:

  • IBM (US)
  • Oracle (US)
  • Microsoft (US)
  • Adobe (US)
  • SAS (US)
  • Salesforce (US)
  • Google (US)
  • Accenture (Ireland)
  • Informatica (US)
  • SAP (Germany)

These companies offer sophisticated platforms that utilize data analytics, AI, and machine learning to provide insights into customer behavior, facilitating personalized and effective customer engagement strategies.


  • IBMis a multinational technology and consulting corporation offering infrastructure hosting and consulting services. The company operates through three major business segments: Services, Sales, and Financing. IBM Cloud has emerged as a preferable platform for all business applications, as it is AI-compatible. It is a unifying platform that integrates IBM’s capabilities with a single architecture and spans public and private platforms. With this powerful cloud platform, the company can cater to the requirements of different businesses across the world. IBM caters to diverse verticals, including aerospace and defense, education, healthcare, oil & gas, automotive, electronics, insurance, retail, and consumer products, banking and finance, energy & utility, life sciences, telecommunication, media and entertainment, chemicals, government, manufacturing, travel and transportation, construction, and metals and mining. The company has a strong presence in the Americas, Europe, the Middle East, Africa, and Asia Pacific and has clients in more than 175 countries. IBM is one of the major players in the customer intelligence platform market. IBM offers a Predictive Customer Intelligence solution, which helps an organization personalize customer interactions by applying the most relevant recommendations to individual customers.


  • Oraclewas incorporated in 1977 and is headquartered in California, US. The company is a global leader in delivering a broad spectrum of products, solutions, and services designed to meet the requirements of corporate IT environments, such as platforms, applications, and infrastructure. It caters to a diverse clientele across the world. It specializes in developing, manufacturing, and marketing hardware systems, databases, middleware software, and application software. It operates through three business segments: Cloud and license, Hardware, and Services in more than 175 countries and caters to 4,30,000 customers across industries such as banking, telecommunications, engineering and construction, financial services, healthcare, insurance, public sector, retail, and utilities. It operates in more than 145 countries across the Americas, Europe, Asia Pacific, and the Middle East & Africa. Oracle Customer Intelligence Platform creates a single Unified Customer Profile for each customer that combines profile, transactional, and behavioral data from across the business. A Unified Customer Profile provides not only a complete view of each and every customer in the business but also provides with a complete view of the business.

Microsoft (US):

  • This platform integrates data from various sources to provide a comprehensive view of customer interactions. It uses AI and machine learning to generate insights, enabling personalized customer experiences and improved engagement.

Adobe (US):

  • Adobe’s platform centralizes and standardizes customer data from all channels, creating real-time customer profiles. It supports advanced analytics and machine learning to personalize customer interactions and optimize marketing strategies.


  • SAS offers tools for customer analytics, campaign management, and real-time decision making. The platform helps businesses understand customer behavior, predict future actions, and personalize marketing efforts.

Salesforce (US):

  • Salesforce's platform unifies customer data across marketing, sales, and service channels. It provides a holistic view of each customer, facilitating personalized interactions and enhancing customer satisfaction through its extensive CRM capabilities.

Google (US):

  • Part of the Google Marketing Platform, Analytics 360 offers advanced data analysis and visualization tools. It integrates with other Google services to provide deep insights into customer behavior, helping businesses optimize their marketing and sales strategies.

Accenture (Ireland):

  • Accenture’s platform combines data analytics, AI, and industry expertise to deliver actionable customer insights. It helps businesses personalize customer experiences and improve engagement through data-driven strategies.

Informatica (US):

  • Informatica’s platform focuses on data integration and quality, creating a single, reliable view of customer data. It supports advanced analytics and machine learning to enhance customer engagement and drive business growth.

SAP (Germany):

  • SAP’s platform ensures secure and compliant management of customer data. It integrates data from various sources to create comprehensive customer profiles, enabling personalized marketing and improved customer experiences through its enterprise-grade solutions.


Related Reports:

Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027

Customer Intelligence Platform Market Size,  Share & Growth Report
Report Code
TC 8559
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