HOME Research Insight DeLaval (Sweden) and ) GEA (Germany) are the Leading Position in the Dairy Herd Management Market

DeLaval (Sweden) and ) GEA (Germany) are the Leading Position in the Dairy Herd Management Market

The global dairy herd management market is expected to grow at a CAGR of 6.2% between 2017 and 2022. Factors such as increasing herd size of dairy farms, growing production and consumption of milk and dairy products, increasing public-private funding and investments in dairy farming, substantial cost savings associated with dairy herd management, and technological advancements in the field are driving the dairy herd management market

Analysis of the market developments between 2014 and 2017 revealed that several growth strategies such as product launches, enhancements, strategic acquisitions, agreements, contracts, partnerships, collaborations, and expansions were adopted by the market players to strengthen their product portfolios and maintain a competitive position in the dairy herd management market. Among these business strategies, product launches and enhancements; agreements, partnerships, and collaborations; and expansions were the most widely adopted growth strategies.

Key players such as DeLaval (Sweden), GEA (Germany), BouMatic (US), Afimilk (Israel), and Fullwood (UK) in the dairy herd management market are focusing on growth strategies such as product launches & enhancements, and agreements, partnerships & collaborations. For instance, in March 2017, DeLaval signed an agreement signed an agreement with Fair Oaks Farms to supply 12 DeLaval voluntary milking system VMS and Fair Oaks Farms added robotic milking systems to its rotary-based milking systems. In 2016, GEA launched GEA FRone feed pusher, MIone multibox-system, a series production of the Monobox, and the DairyProQ.

DeLaval (Sweden) held the leading position in the global dairy herd management market in 2016. The company provides innovative products and solutions, such as the DeLaval VMS voluntary milking system, the DeLaval AMR automatic rotary milking solution, and the Herd Navigator. DeLaval has a strong global presence, spanning North America, Latin America, East Asia, Oceania, Europe, and the Middle East & Africa. The company serves its products in more than 175 countries. The company has been focusing on agreements and product launches and enhancements to maintain this position in the market. During the period 2014-2017, the company introduced a number of products to the market, such as, Calf feeder CF1000S, Cell Counter ICC, and Automated Body Condition Scoring (BCS) system in the market, which has enabled it to gain a large market share.

The GEA operates its global dairy herd management business through its key division GEA Farm Technologies GmbH. The company focuses on product development to strengthen its position in the dairy herd management market. In line with this strategy, in January 2016, GEA launched the Mix&Carry WIC, a fully automatic feeding system to support a profitable production of high-quality milk with a reduction in labor and feed costs. To accelerate the growth, the company has focused on research and development over the past three years. Its major capital expenditure (45.8%) is on R&D, which accounted for ~2% of the total revenue in 2016. The company has a strong global presence with a well-established supply chain in more than 50 countries including key regions such as North America, Latin America, Eastern Europe, Western Europe, the Middle East, Africa, and Asia Pacific.

Related Reports:

Dairy Herd Management Market by Product (Automated Systems (Milking Parlours, Meters, Sensors, Reproductive & Health, Cattle Management), Software (On-premise, Cloud-based)), Application (Feeding, Breeding), End user (Large Farms) - Global Forecast to 2022

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