Dairy Herd Management Companies

The global dairy herd management market is projected to reach USD 8.88 billion by 2032, from USD 4.99 billion in 2025, with a CAGR of 8.6%. This growth is primarily driven by the rising number of herd sizes, increasing consumption of dairy products, and adoption of automated systems. Additionally, growing awareness of animal welfare, ongoing labor shortages, and rapid adoption of digital technologies such as AI and IoT in cattle management are further driving the growth of the market.

The prominent players in the dairy herd management market include DeLaval (Sweden), Merck & Co., Inc. (US), GEA Group Aktiengesellschaft (Germany), Afimilk Ltd. (Israel), BouMatic (US), Nedap N.V. (Netherlands), Fullwood JOZ (UK), Dairymaster (Ireland), Lely (Netherlands), and VAS (US). These players are continuously developing new products and adopting strategies like partnerships and acquisitions to strengthen their market reach. For instance, in April 2025, DeLaval launched a next-generation VMS V300 milking robot, positioning it as faster, smarter, and larger while preserving its advanced Insight vision technology. This technology emphasizes enhanced automation and performance to meet growing demands for efficiency and cow welfare in modern dairy operations. In March 2024, GEA Group Aktiengesellschaft acquired CattleEye Ltd., an agricultural software company, to enhance its DairyNet portfolio with an AI-driven solution for early detection of lameness in dairy cows. The acquisition aims to improve animal welfare, farm productivity, and financial stability by providing critical health insights through AI-powered video analytics.

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DeLaval (Sweden)

Tetra Laval comprises Tetra Pak, Sidel, and DeLaval, with DeLaval specializing in dairy farming solutions. Based in Tumba, Sweden, DeLaval is renowned for its dairy equipment across various segments: Milking, Hygiene, Service, and Farm Supplies. Through all these business segments, the company offers dairy herd management solutions across the globe. The company also offers an all-inclusive service program for maintenance and expert advice. The company operates 13 technical training centers, seven R&D centers, six distribution centers, and 13 production plants globally. In January 2024, DeLaval launched its VMS Batch Milking system, an innovative method that combines robotic automation with traditional parlor-style herd grouping to milk larger herds more efficiently. The system has already been adopted across over 10 installations, milking 10,000 cows globally. The company maintains a strong presence in Europe, the Middle East & Africa, Asia Pacific, and North America, with subsidiaries in Switzerland, the US, the Netherlands, India, and Poland.

Merck & Co., Inc. (US)

Merck & Co., Inc. is a global healthcare company that delivers innovative health solutions through its prescription medicines, including biologic therapies, vaccines, and animal health products. The company’s operations are managed on a product basis and include two reportable segments: Pharmaceutical and Animal Health. Merck Animal Health is a division of Merck & Co., Inc. Through its animal health segment, the company offers the widest range of animal health management solutions and services, as well as an extensive suite of identification, traceability, and monitoring solutions for dairy herd management. The company maintains significant research and manufacturing facilities in multiple locations, including North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Merck Animal Health is present in more than 50 countries, while its products are available in 150 markets.

GEA Group Aktiengesellschaft (Germany)

GEA Group Aktiengesellschaft is one of the leading providers of dairy herd management solutions. It operates through five business divisions, namely Separation & Flow Technologies, Liquid & Powder Technologies, Food & Healthcare Technologies, Farm Technologies, and Heating & Refrigeration Technologies. The company offers a wide range of dairy herd management products, such as animal feeder systems, farm management systems, manure management systems, and automated milking systems, through its Farm Technologies division. It operates in over 150 countries, with production and service facilities across Europe, North America, and the Asia Pacific, supported by over 70 service organizations worldwide. In November 2024, GEA launched the Body Condition Scoring (BCS) system as part of its CattleEye solution for dairy farms. The AI-driven system provides real-time monitoring of cow health by detecting lameness and evaluating body condition, offering insights to optimize herd management, prevent metabolic diseases, and enhance productivity.

Market Ranking

The dairy herd management market is consolidated, with the top players being DeLaval Inc. (Sweden), GEA Group Aktiengesellschaft (Germany), Lely (Netherlands), Merck & Co., Inc. (US), and Afimilk Ltd. (Israel).

DeLaval Inc. (Sweden) is a market leader with a strong global presence, known for its focus on innovation, particularly in automated milking systems and farm management software. GEA Group Aktiengesellschaft (Germany) maintains a strong position by offering a broad portfolio of milking and herd management solutions. It has expanded its offerings through acquisitions and new product launches focused on animal health. Similarly, Lely (Netherlands) has solidified its reputation as a leader in agricultural robotics, specializing in automated feeding and milking systems. Merck & Co., Inc. (US) and Afimilk Ltd. (Israel) are also prominent players, with Merck leveraging its expertise in animal health and Afimilk specializing in advanced computerized systems for herd monitoring and management. These top players often engage in strategic partnerships and acquisitions to expand their market reach and integrate new technologies. For example, recent developments include DeLaval’s partnerships with other companies to develop digital ecosystems for farm management and GEA’s acquisition of a company specializing in AI for lameness detection. The market is currently dominated by the hardware segment, which includes capital-intensive assets like automated parlors and robotic systems. However, the software segment, including cloud-based platforms and data analytics, is experiencing rapid growth as farmers increasingly rely on data-driven insights for decision-making. Thus, the competition among the leading players is high, and most focus on establishing partnerships with others to ensure a stable market share. The market is dominated by key players with a strong global footprint and well-established supply and distribution chains in developed regions such as North America and Europe.

Related Reports:

Dairy Herd Management Market by Hardware (Milk Management, Feeding Management Systems, Herd Health Management, Sorting Systems), Software, Services (Installation Services, Consulting Services), Application (Breeding, Feeding) - Global Forecast to 2032

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