HOME Research Insight Investments & Expansions and Mergers & Acquisitions are Key Strategies Adopted by Leading Players in the Decorative Paints & Coatings Market



Investments & Expansions and Mergers & Acquisitions are Key Strategies Adopted by Leading Players in the Decorative Paints & Coatings Market


Investments & expansions are key growth strategies adopted by industry players to strengthen their positions in the decorative paints & coatings market. These strategies accounted for a share of 32% of all growth strategies adopted by key market players. The rising demand for decorative paints & coatings in the construction industry for residential and non-residential applications is mainly attributed to the increase in infrastructural developments, globally. Key players operating in the decorative paints & coatings market are focused on expanding their presence in high-growth regions, such as Asia-Pacific and the Middle East & Africa. The strategy of mergers & acquisitions accounted for a share of 32% of all growth strategies adopted by key players in the decorative paints & coatings market. In addition, the strategy of new product launches accounted for a share of 26%, whereas, partnerships and joint ventures accounted for 10% share of all growth strategies adopted by key players operating in the decorative paints & coatings market.

Expansions were the most preferred strategy adopted by key market players in the Asia-Pacific region. Most of these companies have established distribution networks and R&D centers in emerging markets. Companies have adopted both, organic and inorganic growth strategies such as investments & expansions, mergers & acquisitions, and new product launches to strengthen their positions in the decorative paints & coatings market.

The decorative paints & coatings market is primarily led by regional players, along with the presence of a few global players. PPG Industries (U.S.) is one of the leading decorative paints & coatings manufacturing companies. PPG Architectural Coatings, a business unit of PPG Industries, partnered with Nautica (U.S.), which is a global lifestyle brand, to launch its new interior paint and primer products through 'Nautica at Home Paint Collection' in 2015. Furthermore, in 2017, PPG acquired DEUTEK S.A., a leading Romanian paint and architectural coating manufacturer, to enhance its presence in the decorative paints & coatings market. 

AkzoNobel N.V. (Netherlands), another key player in the decorative paints & coatings market, is focused on the adoption of organic and inorganic growth strategies to enhance its product portfolio by introducing a line of 64 products, including paints, primers, and decorative finishes under the brand name of Dulux Professional in 2016. In addition, the company is actively expanding its business reach in high-growth countries. For instance, in 2016, AkzoNobel N.V., established a new technology center in Shanghai, China worth USD 7.27 million and expanded its production plant for decorative paints at Chengdu in Western China in the same year. Such expansion strategies helped the company enhance its geographic reach and customer base.  

Related Reports:

Decorative Paints & Coatings Market by Resin Type (Acrylic, Alkyd, Polyurethane), Product Type (Emulsion, Enamel, Wood Coating), Technology (Water-Based, Solvent-Based), Application (Residential, Non-Residential), and Region - Global Forecast to 2021

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