Dietary Supplements Market

Dietary Supplements Market Size, Share and Future Growth Expectations

The market size for dietary supplements industry is projected to reach USD 239.4 billion by 2028 from USD 167.5 billion by 2023, at a CAGR of 7.4% during the forecast period in terms of value. The demand for dietary supplements is driven by increasing consumer awareness of health and wellness, preventive healthcare, the aging population, and rising chronic diseases. The convenience of online purchasing and product availability further fuel market growth. For instance, in the United States, dietary supplement consumption is high due to a health-conscious population, a proactive approach to wellness, and a robust regulatory framework ensuring safety and quality standards.

The dietary supplements market is poised for substantial growth in the coming years, driven by several key factors:

  • Growing Health Awareness
  • Aging Population
  • Lifestyle Changes
  • Fitness and Sports Nutrition
  • Rise in Chronic Health Conditions
  • Innovations and Product Development
  • E-commerce and Online Retailing
  • Functional and Fortified Foods

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Growing Health Awareness:

  • Increasing awareness among consumers about the importance of preventive healthcare and maintaining overall well-being has led to a rise in the demand for dietary supplements. Consumers are becoming more proactive in managing their health, seeking out supplements to complement their diets and lifestyles.

Aging Population:

  • With a global increase in the aging population, there is a growing demand for dietary supplements that address age-related health concerns such as bone health, joint health, cognitive function, and heart health. Aging populations are often more inclined to use supplements to maintain their health and vitality.

Lifestyle Changes:

  • Modern lifestyles characterized by hectic schedules, stress, and poor dietary habits have contributed to deficiencies in essential nutrients. As a result, there is a growing trend towards supplementing diets with vitamins, minerals, and other nutrients to fill these gaps and support overall health and well-being.

Fitness and Sports Nutrition:

  • The fitness and sports nutrition segment has witnessed significant growth as more people engage in physical activities and sports. Athletes, fitness enthusiasts, and individuals seeking to improve performance or enhance muscle recovery often use dietary supplements such as protein powders, amino acids, and creatine.

Rise in Chronic Health Conditions:

  • The increasing prevalence of chronic health conditions such as obesity, diabetes, cardiovascular diseases, and osteoporosis has fueled demand for dietary supplements aimed at managing these conditions or reducing associated risks. Supplements targeting weight management, blood sugar regulation, cholesterol levels, and bone health are in high demand.

Innovations and Product Development:

  • Continuous innovation in product formulations, delivery formats, and ingredients has expanded the range of dietary supplements available in the market. Companies are developing novel supplements with improved efficacy, bioavailability, and convenience, catering to diverse consumer preferences and needs.

E-commerce and Online Retailing:

  • The rise of e-commerce platforms and online retailing has made dietary supplements more accessible to consumers worldwide. Online channels offer a wide selection of products, convenience in purchasing, and often competitive pricing, driving growth in supplement sales.

Functional and Fortified Foods:

  • The integration of functional ingredients and fortification in food and beverage products has blurred the lines between supplements and conventional foods. Consumers are increasingly opting for food products enhanced with vitamins, minerals, antioxidants, and other bioactive compounds to meet their nutritional needs.

Dietary Supplements Market Share - Global Industry Landscape

The dietary supplements industry is characterized by the presence of several key players competing for market share. Some of the top leading companies in the dietary supplements include:

  • Pfizer Inc. (US)
  • ADM (US)
  • International Flavors & Fragrance (US)
  • Glanbia PLC (Ireland)
  • Bayer AG (Germany)
  • Herbalife International of America, Inc. (US)
  • Bionova (Canada)
  • ArkoPharma (France)
  • American Health (US)
  • Pure Encapsulation (US)

These companies, along with several others, collectively shape the global dietary supplements industry landscape. Market dynamics are influenced by factors such as technological innovation, regulatory compliance, strategic partnerships, and market consolidation. As the demand for dietary supplements continues to rise, companies are expected to intensify their efforts to capture market share and drive innovation in dietary supplements discovery, development, and commercialization.

Pfizer Inc. (US):

  • Pfizer is a global pharmaceutical company with a presence in the dietary supplement market. Its key offerings may include vitamins, minerals, and specialty dietary supplements. Pfizer's market share in the dietary supplement sector may vary depending on specific products and regions.


  • ADM (Archer Daniels Midland Company) is a major player in the agricultural processing and food ingredients industry. In the dietary supplement market, ADM may offer a range of nutritional ingredients such as vitamins, minerals, botanical extracts, and specialty ingredients like probiotics. ADM's market share in this sector could be substantial due to its diverse product portfolio.

International Flavors & Fragrance (US):

  • While primarily known for flavors and fragrances, International Flavors & Fragrance (IFF) may also provide ingredients for dietary supplements, including natural flavors, botanical extracts, and nutritional ingredients. Its market share in the dietary supplement industry might not be as significant as in other sectors.

Glanbia PLC (Ireland):

  • Glanbia is a global nutrition company known for its dairy and nutrition products. In the dietary supplement market, Glanbia offers a variety of protein supplements, nutritional ingredients, and sports nutrition products. Glanbia likely holds a notable market share, especially in the sports nutrition segment.

Bayer AG (Germany):

  • Bayer is a multinational pharmaceutical and life sciences company. In the dietary supplement market, Bayer offers a range of vitamins, minerals, and herbal supplements under various brands such as One A Day and Flintstones. Bayer's market share could be significant given its brand recognition and distribution network.

Herbalife International of America, Inc. (US):

  • Herbalife is a global multi-level marketing company specializing in nutrition and weight management products, including dietary supplements. Herbalife's key offerings include protein shakes, vitamins, and herbal supplements. It likely holds a considerable market share in the weight management and nutritional supplement sectors.

Bionova (Canada):

  • Bionova is a Canadian company known for its research-driven approach to developing nutritional supplements and skincare products. In the dietary supplement market, Bionova may offer a range of vitamins, minerals, and specialty supplements. Its market share might be modest compared to larger multinational companies.

ArkoPharma (France):

  • ArkoPharma is a French pharmaceutical company specializing in natural health products and dietary supplements. Its offerings may include herbal supplements, vitamins, and mineral products. ArkoPharma's market share might be significant in certain European markets.

American Health (US):

  • American Health is a US-based manufacturer of vitamins, minerals, and specialty supplements. Its product line includes various nutritional supplements targeting different health concerns. American Health likely holds a notable market share, particularly in the US dietary supplement market.

Pure Encapsulation (US):

  • Pure Encapsulation is a US-based manufacturer of hypoallergenic dietary supplements, focusing on purity and quality. Its offerings include vitamins, minerals, herbal extracts, and specialty supplements. While Pure Encapsulation's market share may not be as large as some major players, it is recognized for its premium-quality supplements in the industry.

Related Reports:

Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028

Dietary Supplements Market Size,  Share & Growth Report
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