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3. Cisco Systems, Inc. (US), IBM Corporation (US) and Deere & Company (US) are leading players in Digital Agriculture Market

The digital agriculture industry, currently valued at USD 22.0 billion in 2023 and poised to achieve a 10.3% CAGR, reaching USD 36.0 billion by 2028, is experiencing transformative shifts and innovations. The digital agriculture industry is experiencing significant growth, driven by several factors such as rising demand for precision farming solutions, increasing awareness of the benefits of digital technologies in agriculture, advancements in sensor technologies, resource scarcity, economic benefits, supportive policies, and the need for sustainable farming practices in the face of evolving environmental challenges. This creates a lucrative market with immense potential for growth and innovation.

Additionally, Governments are recognizing the potential of digital agriculture and offering subsidies, grants, and infrastructure development initiatives to boost adoption. This attracts research institutes, and private investors, accelerating technology development and market penetration.  For instance, Kansas State University (Manhattan, Kansas, US) propelled Digital Agriculture with the launch of the Institute for Digital Agriculture and Advanced Analytics in September 2023. The institute's core mission is to enhance agricultural, environmental, and socioeconomic decision-making by integrating modern analytical methods and digital technologies. This includes the development and incorporation of sensors, automation, and robots to amplify food production and inform sustainable and resilient systems.

The trend observed in the digital agriculture domain is the evolving focus on precision agriculture. Farmers are increasingly relying on sensors, drones, and satellites to gather real-time data on soil health, crop growth, and weather conditions. This data is then analyzed using AI and machine learning to generate actionable insights, allowing for precise application of water, fertilizers, and pesticides, leading to higher yields and reduced waste.

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The recent initiatives introduced by industry associations and governmental bodies are marking significant disruptions in the digital agriculture landscape. For instance, the announcement by the US Department of Agriculture (USDA) Smart Ag Initiative in 2019, invests in research and development of AI, robotics, and other digital technologies for agriculture. Programs like the "Agriculture Innovation Center" and the "National Robotics Initiative" are fostering innovative solutions in areas like autonomous farm equipment, precision agriculture sensors, and AI-powered crop disease prediction.

Regionally, the market is predominantly steered by key manufacturers situated in North America, Europe, Asia Pacific, and South America. Companies such as Cisco Systems, Inc. (US), IBM Corporation (US), Trimble Inc. (US), Deere & Company (US), and Accenture (Ireland) have been proactively engaging in strategic alliances and innovative product development. This approach is not only solidifying their market presence but also signaling the industry's continual evolution towards more sustainable and efficient industry practices.
Moreover, the landscape of the digital agriculture industry is witnessing a transition propelled by technological innovations. Advanced technologies, such as blockchain for transparency and traceability, AI-powered decision support systems, and robotics and automation, are reshaping the digital agriculture industry, leading to increased efficiency and productivity.

Cisco Systems, Inc.

Cisco Systems, Inc., is a global leader in networking technology, playing a crucial role in building the infrastructure that powers the Internet. They offer a wide range of hardware, software, and services that help businesses, governments, and individuals connect securely and efficiently. The company offers smart agriculture solutions aimed at boosting farm efficiency, income, and supply chain connections. Using tools like data analytics, sensors, and satellite imagery, Cisco Systems, Inc.,  builds a central platform integrating data-driven insights, collaboration tools, secure networks, and web portals. This creates an IoT ecosystem that enhances agricultural yield and profitability.

In December 2022, Cisco Systems, Inc., partnered with SatSure (US), a data analytics startup, to help governments address specific needs in smart agriculture. This collaboration showcases the effectiveness of Cisco LaunchPad, their accelerator program, in fostering innovation and mutual benefit for businesses.

Deere & Company

Deere & Company is an American multinational corporation that manufactures and distributes agricultural, construction, and forestry equipment. The company offers various products for precision farming, such as display systems, guidance and machine control systems, mowers, tractors and loaders, field and crop systems, and utility vehicles. Deere & Company mainly operates through five business segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry Operations, Financial Operations, and Others. the company’s precision technology helps farmers boost efficiency, reduce costs, and increase yields.

In December 2020, Deere & Company launched a new digital platform called the John Deere Digital Agriculture Hub to assist farmers in Australia and New Zealand in leveraging their technology data more effectively. This hub aims to provide digital information, insights, and learning resources to empower growers in making informed decisions based on data.

IBM Corporation

IBM Corporation is a global technology powerhouse headquartered in Armonk, New York, with operations in over 175 countries. With a long and storied history spanning over a century, IBM has been a pioneer in various fields, including hardware, software, and services. It operates through six business segments, namely, Cloud & Cognitive Software, Global Business Services, Global Technology Services, Systems, Global Financing, and Others. The company provides agriculture solutions globally by using its Watson Decision Platform in combination with data acquired from The Weather Company to help farmers with planning, plowing, planting, and harvesting. The company has 12 R&D laboratories across six continents. Apart from the US, IBM has formidable research centers in Japan, China, India, Ireland, and Switzerland.

In January 2020, IBM Corporation (US) and Yara International (Norway), a global player in crop nutrition and digital farming solutions, extended an invitation to farmer associations, industry stakeholders, academia, and non-governmental organizations within the food and agriculture sector. The aim was to collectively participate in the creation of an open data exchange platform dedicated to fostering collaboration on farm and field data. The overarching goal of this initiative is to enhance the efficiency, transparency, and sustainability of worldwide food production.

Related Reports:

Digital Agriculture Market Offering, Technology (Peripheral, Core), Operation (Farming & Feeding, Monitoring & Scouting, Marketing & Demand Generation) Type (Hardware, Software, Services), Region - Global Forecast to 2028

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