Digital Asset Management Market

Adobe (US) and OpenText (Canada) are Leading Players in the Digital Asset Management Market

The Digital Asset Management (DAM) market size is expected to grow from USD 3.4 billion in 2020 to USD 6.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 12.0% during the forecast period. The demand for DAM is driven by increasing digitalization of content and the need for effective collaboration of corporate assets, the emergence of cloud-based delivery options, and growing need for controlled access and better security of digital assets to avoid copyright issues.

The major players in the DAM market are Adobe (US), OpenText (Canada), Cognizant (US), Aprimo (US), Bynder (US), Sitecore (US), Widen (US), MediaBeacon (US), CELUM (Austria), Nuxeo (US), Canto (US), Wedia (France), Digizuite (Denmark), censhare (Germany), Cloudinary (US), MediaValet (Canada), Northplains (Canada), BrandMaker (Germany), Brandfolder (US), Bright (UK), MarcomCentral (US), Extensis (US), IntelligenceBank (Australia), and Filecamp (Switzerland). These players have adopted various growth strategies, including product enhancements, new product launches, partnerships, and acquisitions. Product enhancements and partnerships were the major strategies adopted by these players to achieve a strong foothold in the DAM market.

To know about the assumptions considered for the study download the pdf brochure

Adobe is one of the prominent players in the DAM market that provides comprehensive digital experience platform featured with robust DAM capabilities. Moreover, it plans to invest in product enhancements, services, systems, and acquisitions. For instance, in March 2020, Adobe Adobe integrated its Adobe Experience Manager (AEM) Assets with Marketo Engage, its acquired solution to improve its DAM capabilities.

OpenText is another well-known company in the DAM market that focuses on Enterprise Information Management (EIM) solutions. It continually enhances its DAM offerings to strengthen its foothold in the DAM market. For instance, in June 2020, OpenText released updates for its Media Management Cloud Edition (CE) that includes new deployment option.

Aprimo is another privately held DAM company that focuses on improving its products and partnering with key entities to gain a better position in the DAM sector For instance, in July 2020, Aprimo partnered with Delaware, a professional service provider, to utilize the latter’s local physical presence in Singapore, Philippines, Malaysia, and Indonesia for increasing the availability of its DAM platform and other marketing technologies in Southeast Asia.

Related Reports:

Digital Asset Management Market by Component (Solution and Services), Business Function (HR, Sales & Marketing, and IT), Deployment Type, Organization Size, Vertical (Media & Entertainment, Retail & eCommerce, and BFSI), and Region - Global Forecast to 2025

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]

Report Code
TC 3182
RI Published ON
11/5/2020
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Digital Asset Management Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
REQUEST A FREE WORKSHOP
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
©2021 MarketsandMarkets Research Private Ltd. All rights reserved