Digital Education Market

edX (US) and Pluralsight (US) are leading players in Digital Education Market

MarketsandMarkets forecasts the global digital education market size to grow from USD 8.4 billion in 2020 to USD 33.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 31.4% during the forecast period. Major factors expected to drive the growth of the digital education market include increased internet penetration around the world, reduced infrastructure cost, and increased scalability using online learning, and growing demand for microlearning. Technological advancements such as virtual classrooms represent significant opportunity in the near future for the companies that are currently offering online learning services

The major digital education vendors include Coursera (US), edX (US), Pluralsight (US), Edureka (India), Alison (Ireland), Udacity (US), Udemy (US), Miríadax (Spain), Jigsaw Academy (India), iversity (Germany), Intellipaat (India), Edmodo (US), FutureLearn (UK), LinkedIn (US), NovoEd (US), XuetangX (China), Federica EU (Italy), Linkstreet Learning (India), Khan Academy (US), and Kadenze (Spain). These players have adopted various strategies to grow in the digital education market.

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Pluralsight has adopted an inorganic growth strategy to maximize its foothold in the digital education market. In August 2019, Pluralsight launched of a Skill IQ assessment for associate cloud engineers on Google Cloud Platform (GCP), and new courses on topics such as data analytics, machine learning, kubernetes, and cloud infrastructure. Google and Pluralsight will maintain cloud course library on the Pluralsight platform throughout the year for IT leaders. In May 2019, Pluralsight acquired GitPrime. GitPrime is a leading developer productivity platform; integration of GitPrime with Pluralsight’s leading technology skills platform will greatly enhance the Pluralsight platform to provide more value to learners.

edX has adopted organic growth strategies to increase its business in recent years. In January 2020, edX launched MicroBachelors Programs. MicroBachelors are designed for adults without a college degree. Strong credentials makes this course more valuable as compared to normal courses. In October 2018, edX introduced nine new Masters degree programs from top global institutions in highly in-demand subjects, such as data science, cybersecurity, computer science, analytics, and supply chain management. The enhanced version of the MicroMasters Program can be stacked into a fully online Masters degree program; thus strengthening the Masters degree application.

Related Reports:

Digital Education Market by End User (Individual Learners and Academic Institutions, Enterprise and Government Organizations), Learning Type (Self-paced and Instructor-led Online Education), Course Type, and Region - Global Forecast to 2025

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Report Code
TC 7649
RI Published ON
5/15/2020
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