Digital Signage Market

The global digital signage market is projected to grow from USD 21.45 billion in 2025 to USD 28.88 billion by 2030, registering a CAGR of 6.1% during the forecast period. The factor responsible for market growth is the increasing adoption of digital signage solutions in various commercial settings like retail stores and hospitality facilities. Additionally, the increasing demand for high-resolution display technology, such as 4K and 8K displays, and the adoption of digital signage in industrial settings, is fueling the market growth.

Companies competing in the digital signage market are adopting a set of strategies to improve their position in the market. Some of these strategies are new product development, enhancing current offerings, enhancing manufacturing capacity and geographic expansion, forming new partnerships, and delivering new value to customers based on evolving demands.

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SAMSUNG

SAMSUNG is one of the key players in the global digital signage market. The company provides a wide range of digital signage solutions such as interactive signage displays, video walls, content management systems, and connectivity software. The company adopts both organic and inorganic approaches to advance and sustain market leadership. The company strengthens its market position by launching innovative digital signage solutions with enhanced capabilities. The innovative solutions meet the needs of various applications in the retail, hospitality, and transportation sectors.

LG Electronics

LG Electronics is another company that has a prominent presence in the market with a diverse portfolio of digital signage solutions that include video walls, standalone displays, accessories, and software platforms that can be used in various business needs. The company has operations across South Korea, China, the rest of Asia, North America, Europe, South America, the Middle East, and Africa. The company has a prominent focus on organic growth, which is achieved through the launch of various new products that strengthen the company's position in the market.

Market Ranking

The digital signage market is led by established global players that offer advanced video walls and standalone display systems. SAMSUNG (South Korea) holds a leading position with its comprehensive product portfolio that includes interactive signage displays, video walls, content management systems, and connectivity software. LG Electronics (South Korea) closely follows with its strong portfolio of digital signage solutions. Sharp Corporation (Japan), SONY (Japan), and Leyard (China) also hold a strong position in the digital signage market. Competition among market participants revolves around strong relationships with manufacturers, component providers, and distributors. The competition has further intensified in recent years with continuous investments in retail, hospitality, transportation, and healthcare sectors for the installation of advanced displays to enhance user experience, providing growth opportunities for market players.

Related Reports:

Digital Signage Market By Product (Video Walls, Kiosks, Billboards, Menu Boards, System-on-chip Displays), Resolution (4K, 8K, FHD, HD), Installation Location (Indoor, Outdoor), Software, Display Size, Application, and Region - Global Forecast to 2030

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