HOME Research Insight Market Leader - Digitally Printed Wallpaper Market



Market Leader - Digitally Printed Wallpaper Market


Digitally printed wallpapers are produced through printing on nonwoven, vinyl, and paper substrates. Different substrates have different properties suitable for different end users such as professional painters, interior designers, home owners, industry owners, contractors, and art consultants. MarketsandMarkets projects that the digitally printed wallpaper market size is projected to grow from USD 2.53 Billion in 2018 to USD 7.74 Billion by 2023, at a compound annual growth rate (CAGR) of 25.0% from 2018 to 2023. The increasing disposable income of people in developing countries, the rising number of new constructions and growing digital technology are presenting growth opportunities for the digitally printed wallpaper market.

The key players in the digitally printed wallpaper market are A.S. Création Tapeten (Germany), Muraspec Decorative Solutions (UK), Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany), Graham & Brown (England), MX Display (UK), Flavor Paper (US), 4walls (US), Peggy-Betty Designs (UK), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US). These players adopted product launches and acquisitions to increase their customer base and their market share.

The years 2016 and 2017 witnessed several product launches by key players in the digitally printed wallpaper market in order to strengthen their product & service portfolio, and cater to the untapped markets. The increase in demand for interior decoration, coupled with high construction growth in emerging markets has encouraged companies to adopt this strategy.

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A.S. Création Tapeten is one of the key manufacturers of digitally printed wallpaper. The wallpaper segment contributes to a major share of the company’s sales. For instance, it contributed around 91.8% to the overall sales in 2017. Its extensive range of digitally printed wallpaper caters to a variety of applications. A diverse and innovative product portfolio, coupled with cost-effective manufacturing of products, has ensured its leading position in the market. The company adopted product launches as it growth strategy to enhance its product portfolio. For instance, it launched the METROPOLIS collection wallpaper by Michael Michalsky under its living walls brand in January 2016.

Muraspec Decorative Solutions is a global manufacturer of residential and commercial wallcoverings, accessories, and decorative panels. Its extensive range of residential and commercial wallcoverings and other interior decoration products contributes to its strong product portfolio. Through its wide product portfolio, it caters to applications in hospitality, healthcare, office, retail, education, and marine. The company acquired Calcutta NV (Belgium), a global producer of high quality textile wallcoverings and sun protection systems in July 2015. This acquisition expanded the company’s product offerings portfolio in the decorative wallcovering market.

Related Reports:

Digitally Printed Wallpaper Market by Substrate (Nonwoven, Vinyl, Paper, Others), by Printing Technology (Inkjet, Electrophotography), by End-use Sector (Residential, Non-residential, Automotive & Transportation), and Region - Global Forecast to 2023

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