Display Driver Market

Market Leadership - Display Driver Market

The display driver market is estimated to grow from USD 7.1 billion in 2018 to USD 9.1 billion by 2023, at a CAGR of 5.1% between 2018 and 2023. The market is growing due to the increasing demand for OLED and flexible displays, adoption of highly priced and advanced display drivers, and growth in automotive display market. Growth in the use of 4K and 8K televisions and availability of UHD content; and evolving role of DDICs in individual components and single integration chips also drive the growth of the market for display driver ICs.

Increasing demand for display panels with high resolution, fast response time, and better picture quality is expected to influence the display driver market towards major innovations and subsequently significant growth. Construction of new OLED and LCD panel manufacturing facilities, development of display drivers based on chip-on-film packages, and innovations in TDDI-type display drivers are the major opportunities in front of display driver manufacturers in near future. Smartphone, television, automotive, and smart wearable segments are expected to offer high growth opportunities to display driver manufacturers in the market.

Display driver solution provider are closely watching the display panel market to establish growth strategies mainly because of emerging display technologies such as micro-LED and true quantum dot, which will play crucial role in the display panel market in future. Key strategies adopted by the major players to grow in the market between 2015 and 2018 are product launch and development. Synaptics, MagnaChip, and Himax are the leading players who adopted this strategy.

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Samsung has maintained its position as a global leader in the display driver IC space by offering products that offer features such as better aspect ratio, color depth, and resolution. The display driver market is expected to witness high growth in the OLED segment, which is replacing LCD technology in both small and large panel applications. The company is a market leader in providing OLED displays owing to its continued investments and technological breakthroughs pertaining to OLED. Samsung enjoys in-house demand for display drivers owing to which the company accounts for the largest share of the market. The development of OLED displays led to the development of more powerful DDICs such as S6E3FC1 and S6E3HA6, which power the display panels used in Oneplus 5T and Samsung’s very own flagship product, Galaxy S8. S6E8FB0, another DDIC, is designed for the displays of virtual reality devices such as Oculus Rift. With broad depth in products ranging from wearable devices to smartphones and TVs, Samsung is one of the leading manufacturers of display drivers. Samsung has improved its cost competitiveness by increasing its production yield and by developing advanced process technologies and high-quality display panels.

Synaptics operates as a developer and supplier of custom-designed human-interface product solutions worldwide. It generates revenue, primarily, from smartphones, tablets, automobiles, personal computers (PCs), and notebook computers. The company offers products such as Natural ID fingerprint sensors, ClearPad touch controllers, ClearView display driver ICs, TouchView integrated touch and display controllers, and TouchPad family offering—TouchPad, ClickPad, ForcePad, and SecurePad. The manufacturing and assembly operations of the company are primarily conducted in China, Taiwan, and Thailand by contract manufacturers and semiconductor fabricators. The company has a strong customer base, and its customers include major smartphone and PC OEMs— Acer, Dell, Oppo Mobile, Hewlett–Packard (HP), HTC, Huawei, Lenovo, LG Electronics, Vivo, Samsung, Sony, ASUS, and Xiaomi. The company focuses on utilizing extensive intellectual property (IP) portfolio, engineering know-how, and technological expertise to extend the functionality of its offerings, thereby providing innovative products. In August 2018, Synaptics announced the sampling of its new ClearView R63455 display driver IC (DDIC), which features dual-display 2K resolution combined with foveal transport support for next-generation virtual reality head-mounted displays (HMDs). In October 2017, Synaptics announced a significant expansion of its TDDI product portfolio with 4 new solutions such as TD4362, TD4328, TD4115, and TD4105. Synaptics TouchView TDDI portfolio is one of the broadest in the industry and covers resolutions from HD up to WQHD+, a full range of aspect ratios up to 19:9, as well as LTPS, a-Si, and IGZO display technology-based smartphones. The company is one of the pioneers in terms of integrating touch controllers and display driver solutions into the TDDI packages. Currently, it is focusing on chip-on-film (CoF) for both its TDDI and DDIC product categories. The company believes in acquisitions and strategic alliances to enhance its ability to offer value-added human interface product solutions to its customers, penetrate new markets, and strengthen technological leadership.

Related Reports:

Display Driver Market by Driver Type (DDIC, TDDI), Package Type (COF, COG), Device (Smartphone, Television, Automotive, Smart Wearables, HMD, Monitor), Display Technology (LCD, OLED), Display Size, and Geography - Global Forecast to 2023

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Report Code
SE 6865
Published ON
Jan, 2019
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