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3. Robert Bosch (Germany), Continental AG (Germany) and Denso (Japan) are leading players in ADAS Market

The global ADAS market is projected to grow from an estimated USD 30.9 billion in 2022 to USD 65.1 billion by 2030, registering a CAGR of 9.7%. Factors such as increasing mandates by countries for road safety, increasing technological development of ADAS systems and related technology and reducing price of basic ADAS systems will drive the ADAS market. Reduced prices of basic ADAS systems will further lead to increased ADAS usage in budget and mid-priced vehicles. Similarly, government mandates are expected to boost demand for those ADAS systems under consideration. For instance, demand for features such as Automatic Emergency Braking, Lane Departure Warning, and Driver Monitoring Systems have increased in demand with Europe’s Mandate since 2022.

Companies such as Robert Bosch (Germany), Continental AG (Germany), Magna International (Canada), ZF Friedrichshafen AG (Germany), and Denso (Japan) are some of the leading ADAS system providers for leading OEMs. These companies provide ADAS systems to OEMs, as well as in the aftermarket. However, the ADAS market is expected to be led mainly by growing demand for ADAS systems in new vehicles. Similarly, aftermarket is expected to grow in the coming decades with increasing vehicle life cycle (on shift to EVs). Passenger cars are currently leading the ADAS demand, with demand in Buses and Trucks growing at a rapid pace.

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Robert Bosch is one of the key automotive suppliers globally and operates across its mobility solutions, industrial technology, consumer goods, and energy and building technology segments. The company provides sensors for automotive applications in powertrain & electrified mobility, automated mobility, personalized mobility & connected mobility solutions through its mobility solutions division. It offers automotive sensors such as accelerometers, gyroscopes, magnetometers, 6-axis inertial measurement units and 9-axis absolute orientation sensors. Bosch is developing new sensor technologies, such as long-range lidar, to satisfy the increasing demands on environment perception. The data collected by various sensors are combined. The measuring range is widened by this fusion, improving the measurements’ dependability and precision. This increases the safety and comfort of aided and automated driving. Driving assistance systems offered by the company include lane departure warning, lane change assist, lane-keeping support, rear cross-traffic alert, predictive emergency braking system, road sign assist, rear cross-traffic alert, intelligent headlight control, warning, cloud-based wrong-way driver, adaptive cruise control, construction zone assist, evasive steering support, driver drowsiness detection, maneuver emergency braking, left turn assist, parking aid, multi-camera system, rear-view system, predictive pedestrian protection, and side view assist. The company continuously invests in expanding its ADAS product offerings. For example, Bosch has developed an MPC3 mono video camera, an advanced camera technology with autonomous driving applications.

Continental AG operates through the autonomous mobility and safety, vehicle networking and information, tires, ContiTech, and powertrain technologies segments. The autonomous mobility and safety segment offers hydraulic brake systems, advanced driver assistance systems, and passive safety and sensors. The autonomous mobility and safety business segment develops, produces, and integrates active and passive safety technologies and sensors to control vehicle dynamics. The company will industrialize the LiDAR technology to meet the automotive industry's needs, with production scheduled to begin at the end of 2024. Continental’s specialists from various disciplines are following the trend of automated driving. It is creating new sensor technologies and powerful computer systems. It also produces components and solutions are needed for automated driving’s human-machine dialogue. In September 2022, displayed an innovative sensor solution for commercial vehicles, which can be mounted on the vehicle’s windshield. Sensors such as lidar, radar, cameras for adaptive cruise control, emergency braking and blind spot assist, and automated driving functions are adjusted and made to coordinate with each other. Similarly in October 2021, Continental developed a new integrated interior sensor technology. This cabin sensing solution offers real-time object monitoring of the entire vehicle interior. Moreover, it also offers real-time driver monitoring in autonomous vehicles.

Denso is one of the leading producers and suppliers of automobile components to automakers such as Ford Motor (US), General Motors (US), Fiat Chrysler (UK), and major European auto manufacturers such as Volvo (Sweden) and BMW (Germany). The DENSO ADAS Engineering Services GmbH (DNAE) (Germany) was created to accelerate technological developments for advanced camera-based algorithms. Future mobility, particularly autonomous driving, would require extremely sophisticated systems to sense the vehicle's surroundings. Within the Global Safety Group of DENSO, DNAE collaborates on developing new technology. DNAE’s major objective is to improve the development of surrounding camera-based technologies for embedded systems to contribute to the autonomous driving field. The company’s business segments include powertrain and control, thermal, information and safety, electronics, small motors, and new businesses. Denso provides driver assistance products such as millimeter-wave radar sensors, vision sensors, laser radar sensors, driving-assisted electronic control units, and driver status monitors. In January 2022, DENSO created the Global Safety Package 3, an active safety system to increase vehicle safety by enhancing their environment-sensing abilities. This package helps the driver operate the car securely by combining the capabilities of a millimeter-wave radar sensor and a vision sensor. The vision sensor makes a camera detect the surroundings in front of the car, while the millimeter-wave radar sensor uses radar to detect the forms of road objects, such as vehicles and guardrails.

Related Reports:

ADAS Market by System (ACC, DMS, IPA, PDS< TJA, FCW,, RSR, LDW, AEB, BSD), Component (Camera, LiDAR, Ultrasonic, Radar), Vehicle Type, EV Type, Vehicle Class, Level of Autonomy, Offering, Sales Channel and Region - Global Forecast to 2030

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