The global ADAS market is projected to grow at a CAGR of 11.9% during the forecast period, to reach USD 74.9 billion by 2030. The key growth drivers of the market are the increasing stringency of vehicle safety regulations, upcoming safety mandates, and increasing demand for a comfortable driving experience.
The ADAS market is dominated by global players such as Robert Bosch (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Valeo (France), and Magna International (Canada). These companies have adopted strategies such as new product development, expansion, collaborations, partnerships, and mergers & acquisitions to gain traction in the ADAS market.
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Robert Bosch is one of the leaders in the ADAS market owing to its extensive ADAS offerings and consistent development in the segment. Its Mobility Solutions segment comprises subdivisions such as personalized mobility, automated mobility, connected mobility, and powertrain & electrified mobility. Through this segment, the company offers ADAS, such as lane departure warning systems, predictive emergency braking systems, rear cross traffic alerts, road sign assist systems, intelligent headlight control systems, and adaptive cruise control systems. The company is continuously expanding its ADAS system product portfolio. For instance, in April 2018, it introduced highway assist systems that help drivers maintain their lane while driving.
Continental AG is another leading ADAS manufacturer. Its passive safety and sensor s unit work on combining vehicle dynamics and vehicle-surroundings sensor systems with passive sensor systems. The advanced driver assistance system unit manufactures and sells products such as road departure protection, Hi-Res 3D Flash LIDAR, surround view technologies, adaptive cruise control, blind spot detection, and traffic sign recognition. These products use camera, infrared, or radar sensors to enhance the safety and comfort of vehicles. The company provides customized solutions to its customers to stay competitive in the market.
ZF Friedrichshafen is also a key player in the ADAS market. Its ADAS offering include automatic emergency braking, adaptive cruise control, forward looking radar front camera, and highway driving assist. The company has consistently expanded its product portfolio in ADAS systems. In 2020, ZF launched ZF coASSIST, a Level 2+ automated driving system at a price of under USD 1,000. ZF’s coASSIST is the first step into the modular Level 2+ hardware and software suite and highlights ZF’s capabilities as a full system supplier. The company has collaborated with leading players such as Baidu (China), Hella (Germany), Nvidia (US), GO Mobile (Germany), Faurecia (France), and Astyx (Germany), as a part of ZF’s “Vision Zero Eco System.”
Magna International is also one of the major player in mobility technology company. The company offers advanced safety systems such as object detection, traffic sign recognition, lane detection, cross traffic alert, cameras, and automated parking. It has engineering as well as contract manufacturing expertise. The company also has electronic as well as software capabilities across many areas. Company develops Lane keeping assist system, Smart cruise control, AEB, Auto parking, surround view monitor, Auto parking, blind spot, Radar, ultra-sonic, Integrated Body controller, smart key, Communications controller unit. Hyundai Mobis developed the system for detecting rear-seat passengers with a radar (ROA, Rear Occupant Alert). The ROA is a device for preventing passengers from being left unattended in rear seats. In the past, the weight sensor of childrens car seats or the ultrasonic sensor were used in general. Hyundai Mobis vastly improved detection accuracy by replacing them with the radar sensor. It is expected to greatly help prevent heatstroke accidents caused every summer by children being left unattended in vehicles and other safety accidents.
ADAS Market by System (ACC, DMS, IPA, PDS, TJA, FCW, CTA, RSR, LDW, AEB, & BSD), Component (Radar, LiDAR, Ultrasonic, & Camera Unit), Vehicle (PC, LCV, Bus, & Truck), Level of Autonomy (L1, L2&3, L4, L5), Offering, EV, and Region - Global Forecast to 2030
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