Electric Scooter Market

Market Leaders - Electric Scooter and Motorcycle Market

The global electric scooter and motorcycle market is expected to account for 6,193 thousand units by 2027, growing at a CAGR of 33.1% during the forecast period. The base year for the report is 2021, and the forecast period is from 2022 to 2027. Favorable government policies and OEMs investment likely to push electric two-wheeler market and demand for E-Scooters and E-Motorcycles would rise in near future.

Due to the rising emission levels, increasing prices, and the limited availability of petroleum, there has been a rising demand for zero-emission alternative fuel vehicles. This has been a major factor in the increasing demand for electric two-wheelers during the last few years. Governments of several countries are undertaking initiatives to promote clean sources of energy by implementing stringent emission norms and providing subsidies and tax benefits for the early adoption of electric two-wheelers  and other low-emission vehicles to help meet the stringent emission regulations.

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The electric scooter and motorcycle market is dominated by players such as Yadea Group Holdings Ltd. (China), Jiangsu Xinri E-Vehicle Co., Ltd. (China), NIU International (China), Silence Urban Ecomobility (Spain), and Hero Electric (India). These companies developed new products, adopted expansion strategies, and undertook collaborations, partnerships, and mergers & acquisitions to gain traction in this high-growth electric scooter and motorcycle market.

Yadea Group is one of the leading players in the electric scooter and motorcycle market. Yadea Group has a range of products designed for personal use and commercial deliveries, with a specific focus on improving its existing product line. It invests heavily in R&D and continues to invest in developing new models of electric two-wheeled vehicles and electric bicycles with advanced performance characteristics and new technology for core parts and components. In May 2021, it announced a partnership with Gogoro and Dachangjiang Group (DCJ) to build a battery swapping network in China. Vehicles produced under this partnership use the Gogoro network program that gives vehicle maker partners the capability to merge their vehicle technology with intelligent drivetrains and controllers, components, and smart systems. In 2021, it sold an aggregate of approximately 13.9 million units of electric two-wheeled vehicles compared to approximately 10.8 million units in 2020. Sales in 2021 comprised approximately 6.1 million units of electric scooters and approximately 7.7 million units of electric bicycles. In 2021, it had 3,353 distributors as well as their sub distributors with over 28,000 points of sales, covering almost every administrative region of China. In respect of international distribution, the company has established distribution channels in Germany, France, Switzerland, Italy, United Arab Emirates, India, Argentina, Bolivia, Vietnam, Thailand, etc.

NIU is another renowned player in this market. NIU International focuses on enhancing its business by implementing multiple strategies to increase its brand awareness and set up channel partners for sales and distribution. It established a distinct omnichannel retail network to sell its products and services. In China, it has offline retail channels consisting of city partners and franchised stores, whereas it has overseas distributors in European and other countries. The city partner system plays an important role in distribution and sales that operate franchised or sign-up franchised stores. The company collaborated with Volkswagen in 2019 to develop, manufacture, and launch several micro-mobility vehicles. In 2021, it reported an increase in revenue by 51.6% year over year, mainly driven by a 72.5% increase in e-scooter sales volume. E-scooter sales revenues from China market represented 89.9% of total revenues from e-scooter sales, and e-scooter sales revenues from overseas markets represented 10.1% of total revenues. The company had 3,108 franchised stores in China as of December 2021, which was an increase of 422 in September 2021. The international sales network expanded to 42 distributors covering 50 countries.

Jiangsu Xinri, Hero Electric, Luyuan, Okinawa, Vmoto, Energica, Zero Motorcycles, GOVECS, Silence Urban Ecomobility, Askoll, and Gogoro are some of the other players in this market. In March 2022 Hero Electric launched its new Electric Eddy e-scooter that comes with multiple features. These include Find-my-Bike, e-lock and reverse mode, follow me headlamps, reverse mode, and a larger boot. In October 2021 Jiangsu Xinri launched an electric motorcycle “ROBO electric”. ROBO electric motorcycle is equipped with 2*72V20AH high-capacity lithium battery, the pack weighing just 17kg and can be fully charged in 6 hours. It uses an 18,650-lithium battery with a cruising range of up to 120 km, battery life of more than 1,000 times charge, and discharge cycles. The battery uses an advanced Battery Management System (BMS) to accurately control and protect itself.Silence Urban Ecomobility (Silence) is a manufacturer of electric scooters. It is one of the largest companies in the European electric scooter and motorcycle market in terms of market share. It has captured over 60% of the Spanish and 30% of the European electric scooter market and has attracted over 21,000 customers across 25 countries. In May 2019, Silence Urban Ecomobility opened its first flagship store in Luxembourg, which was also the first store in Europe for the company. In October 2020, Hero Electric launched three new electric scooters under its City Speed series—Nyx-HX, Optima-HX, and Photon-HX. In April 2019, To accelerate its growth in the European market, Vmoto inked several exclusive distribution agreements with companies throughout the region. During the March quarter, distribution deals were made with local  companies in Croatia, Estonia, Latvia, Lithuania, France, Hungary, Malta, Serbia, Kosovo, Montenegro, Bosnia & Herzegovina, Macedonia, and Albania.

Related Reports:

Electric Scooter and Motorcycle Market by Vehicle (E-Scooters/Mopeds & E-Motorcycles), Battery (Lead Acid & Li-Ion), Distance, Voltage (36V, 48V, 60V, 72V, Above 72V), Technology, Usage(Private, Commercial), Vehicle Class & Region - Global Forecast to 2027

Mr. Aashish Mehra
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Electric Scooter Market Size,  Share & Growth Report
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