Electronic Shelf Label Market

Electronic Shelf Label Market by Product Type (LCD, Segmented E-Paper, Full-Graphic E-Paper), Communication Technology (RF, IR, NFC), Store Type (Hypermarkets, Supermarkets, Others), Component, and Geography - Global Forecast to 2023

Report Code: SE 4073 Jan, 2018, by marketsandmarkets.com

[135 pages] The electronic shelf label (ESL) market was valued at USD 302.2 Million in 2016 and is expected to be worth USD 1,424.8 Million by 2023, at a CAGR of 23.98% during the forecast period. The base year considered for this report is 2016, and the forecast period for the market has been considered between 2017 and 2023.

The objective of this report is to define, describe, and forecast the market size and growth potential of the ESL market across different segments such as component, product type, communication technology, store type, and geography. This includes the forecast of the market size, in terms of value, with respect to 4 main geographies, namely, North America, Europe, APAC, and RoW. The study identifies and analyzes the market dynamics such as drivers, restraints, opportunities, and challenges for the market. The report also profiles the key players operating in the ESL market. The growth of this market is driven by the factors such as increasing operational efficiency with real-time product positioning, more cost-efficient and less time-consuming alternative to paper labels, and trending retail automation.

The research methodology used to estimate and forecast the market begins by capturing the revenues and sales volume of the key players and their shares in the market. Retail Industry Leaders Association (RILA) is one of a few organizations associated with the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of the primary respondents is depicted in the below figure:

Electronic Shelf Labels Market

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the overall ESL market includes various activities and factors that help achieve a high level of performance with respect to a service or a product. The key players operating across the value chain of the ESL market are Pricer (Sweden), SES-imagotag (France), Samsung Electro-Mechanics (South Korea), E Ink Holdings (Taiwan), Displaydata (UK), M2Communication (Taiwan), Diebold Nixdorf (Germany), Opticon Sensors Europe (Netherlands), Teraoka Seiko (Japan), and NZ Electronic Shelf Labelling (New Zealand), among others.

Key Target Audience:

  • Component and equipment suppliers
  • Original equipment manufacturers (OEMs)
  • Original design manufacturers (ODMs)
  • Installers and maintenance service providers
  • Research organizations
  • Component integrators
  • Technology providers

Scope of Report:

The ESL market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. In this report, the market has been segmented as follows:

ESL Market, by Component

  • Displays
  • Batteries
  • Transceiver
  • Microprocessors
  • Others 

ESL Market, by Product Type

  • LCD ESL
  • Segmented E-Paper ESL
  • Full-Graphic E-Paper ESL

ESL Market, by Communication Technology

  • Radio Frequency (RF)
  • Infrared (IR)
  • Near Field Communication (NFC)
  • Other Communication Technologies

ESL Market, by Store Type

  • Hypermarkets
  • Supermarkets
  • Non-Food Retail Stores
  • Specialty Stores
  • Other Store Types

Geographic Analysis

  • North America
  • Europe
  • APAC
  • RoW

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

  • Country-wise breakdown of all regions for the market based on store type
  • Detailed analysis and profiling of additional 5 market players


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According to the MarketsandMarkets forecast, electronic shelf label (ESL) market is expected to be worth USD 392.3 Million in 2017 and USD 1,424.8 Million by 2023, at a CAGR of 23.98% between 2017 and 2023. The major drivers for the market include trending retail automation, more cost-efficient and less time-consuming alternative to paper labels, and increased operational efficiency with real-time product positioning.

The report covers the ESL market on the basis of component, product type, communication technology, store type, and geography. The displays component held the largest share of the ESL market in 2016. LCDs and e-paper displays are being used in ESLs. The manufacturers of ESL, such as Displaydata (UK), are integrating the latest electrophoretic display (EPD) technology in labels.

On the basis of product type, full-graphic e-paper ESL held the largest share of the market in 2016, and the market for full-graphic e-paper ESL is expected to grow at the highest CAGR during the forecast period. Full-graphic e-paper ESLs use e-papers as their display component; these are the advanced version of segmented e-paper displays. The major benefit of these labels is the energy-efficiency and its ability to project graphical objects, such as logos and callouts, facilitating real-time product positioning.

The ESL market based on store type was dominated by hypermarkets owing to the complications associated with the manual management of such big stores, leading to the high rate of adoption of these labels. Using ESLs allows hypermarkets to update the prices and other product-related information in much less time. The major benefits of using ESLs in these stores are digital price tagging and superior product management. These uniform electronic labels contribute to the organized and high-quality pharmacies and electronic stores

Electronic Shelf Labels Market

Europe dominated the ESL market, in terms of size, in 2016;; however, the market in APAC is expected to grow at the highest CAGR during the forecast period. The ESL market in APAC is subsegmented into China, Japan, South Korea, and Rest of APAC. In addition, APAC is not a lucrative market for ESLs currently; only the prominent countries such as China, Japan, Australia, Singapore, and South Korea have a significant market potential. The economy modernization programs conducted in various APAC countries are creating the growth opportunities for the ESL market players. In addition to this, the expansion of large-scale retailers in this region is also responsible for the expected high growth rate of the market in this region.

Low labor cost in economically developing countries may appear as a challenge for manufacturers in ESL market. The major vendors in ESL market are Pricer (Sweden), SES-imagotag (France), Samsung Electro-Mechanics (South Korea), E Ink Holdings (Taiwan), Displaydata (UK), M2Communication (Taiwan), Diebold Nixdorf (Germany), Opticon Sensors Europe (Netherlands), Teraoka Seiko (Japan), and NZ Electronic Shelf Labelling (New Zealand). These players adopted various strategies such as product launches and developments, contracts, acquisitions, partnerships, and business expansions to cater to the needs of the market.

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Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of Study
    1.2 Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
    1.4 Years Considered for Study
    1.5 Currency
    1.6 Package Size
    1.7 Limitations
    1.8 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 List of Major Secondary Sources
                    2.1.1.2 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
                    2.1.2.4 Key Data From Primary Sources
    2.2 Secondary and Primary Research
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
                    2.3.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand Side)
           2.3.2 Top-Down Approach
                    2.3.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply Side)
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Electronic Shelf Label Market
    4.2 Electronic Shelf Label Market, By Product
    4.3 Asia Pacific: Electronic Shelf Label Market, By Store Type and Country
    4.4 Electronic Shelf Label Market, By Country (2017)
    4.5 Electronic Shelf Label Market, By Communication Technology

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Trending Retail Automation
                    5.2.1.2 More Cost-Efficient and Less Time-Consuming Alternative to Paper Labels
                    5.2.1.3 Increased Operational Efficiency With Real-Time Product Positioning
           5.2.2 Restraints
                    5.2.2.1 High Expenses of Installation and Supporting Infrastructure
           5.2.3 Opportunities
                    5.2.3.1 Transformation of the Retail Industry From Manual to Automated Operations
                    5.2.3.2 Promising Growth in Emerging Economies Due to Growing Retail Automation
           5.2.4 Challenges
                    5.2.4.1 Low Labor Cost in Economically Developing Countries

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
           6.2.1 Component/Raw Material Suppliers
           6.2.2 ESL Vendors
           6.2.3 Distributors
           6.2.4 End Users
    6.3 Key Industry Trends

7 Electronic Shelf Label Market, By Component (Page No. - 41)
    7.1 Introduction
    7.2 Displays
    7.3 Batteries
    7.4 Transceivers
    7.5 Microprocessors
    7.6 Others

8 Electronic Shelf Label Market, By Product Type (Page No. - 46)
    8.1 Introduction
    8.2 LCD ESL
    8.3 Segmented E-Paper ESL
    8.4 Full-Graphic E-Paper ESL

9 Electronic Shelf Label Market, By Store Type (Page No. - 55)
    9.1 Introduction
    9.2 Hypermarkets
    9.3 Supermarkets
    9.4 Non-Food Retail Stores
    9.5 Specialty Stores
    9.6 Other Store Types

10 Electronic Shelf Label Market, By Communication Technology (Page No. - 67)
     10.1 Introduction
     10.2 Radio Frequency
     10.3 Infrared
     10.4 Near Field Communication
     10.5 Other Communication Technologies

11 Electronic Shelf Label Market, By Region (Page No. - 75)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 France
             11.3.2 Germany
             11.3.3 UK
             11.3.4 Rest of Europe
     11.4 APAC
             11.4.1 China
             11.4.2 Japan
             11.4.3 South Korea
             11.4.4 Rest of APAC
     11.5 RoW
             11.5.1 Middle East & Africa
             11.5.2 South America

12 Competitive Landscape (Page No. - 94)
     12.1 Introduction
     12.2 Electronic Shelf Label Market Ranking, 2016

13 Company Profiles (Page No. - 97)
     13.1 Introduction
Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key Relationships
     13.2 Ses-Imagotag
     13.3 Pricer
     13.4 Samsung Electro-Mechanics
     13.5 E Ink Holdings
     13.6 Displaydata
     13.7 M2communication
     13.8 Diebold Nixdorf
     13.9 Opticon Sensors Europe
     13.10 Teraoka Seiko
     13.11 NZ Electronic Shelf Labelling
*Details Might Not Be Captured in Case of Unlisted Companies.
     13.12 Key Innovators
             13.12.1 Altierre
             13.12.2 Advantech U.S.
             13.12.3 Forbix Semicon
             13.12.4 Lancom Systems
             13.12.5 Solum

14 Appendix (Page No. - 128)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details


List of Tables (63 Tables)

Table 1 Electronic Shelf Label Market, By Component, 2014–2023 (USD Million)
Table 2 Electronic Shelf Label Market for Displays, By Type, 2014–2023 (USD Million)
Table 3 Electronic Shelf Label Market for E-Papers, By Region, 2014–2023 (USD Million)
Table 4 Electronic Shelf Label Market for LCDs, By Region, 2014–2023 (USD Million)
Table 5 Electronic Shelf Label Market for Other Displays, By Region, 2014–2023 (USD Million)
Table 6 Electronic Shelf Label Market, By Product Type, 2014–2023 (USD Million)
Table 7 Electronic Shelf Label Market for LCD ESL, By Store Type, 2014–2023 (USD Million)
Table 8 Electronic Shelf Label Market for LCD ESL, By Communication Technology, 2014–2023 (USD Million)
Table 9 Electronic Shelf Label Market for LCD ESL, By Region, 2014–2023 (USD Million)
Table 10 Electronic Shelf Label Market for Segmented E-Paper ESL, By Store Type, 2014–2023 (USD Million)
Table 11 Electronic Shelf Label Market for Segmented E-Paper ESL, By Communication Technology, 2014–2023 (USD Million)
Table 12 Electronic Shelf Label Market for Segmented E-Paper ESL, By Region, 2014–2023 (USD Million)
Table 13 Electronic Shelf Label Market for Full-Graphic E-Paper ESL, By Store Type, 2014–2023 (USD Million)
Table 14 Electronic Shelf Label Market for Full-Graphic E-Paper ESL, By Communication Technology, 2014–2023 (USD Million)
Table 15 Electronic Shelf Label Market for Full-Graphic E-Paper ESL, By Region, 2014–2023 (USD Million)
Table 16 Electronic Shelf Label Market, By Store Type, 2014–2023 (USD Million)
Table 17 Electronic Shelf Label Market for Hypermarkets, By Product Type, 2014–2023 (USD Million)
Table 18 Electronic Shelf Label Market for Hypermarkets, By Communication Technology, 2014–2023 (USD Million)
Table 19 Electronic Shelf Label Market for Hypermarkets, By Region, 2014–2023 (USD Million)
Table 20 Electronic Shelf Label Market for Supermarkets, By Product Type, 2014–2023 (USD Million)
Table 21 Electronic Shelf Label Market for Supermarkets, By Communication Technology, 2014–2023 (USD Million)
Table 22 Electronic Shelf Label Market for Supermarkets, By Region, 2014–2023 (USD Million)
Table 23 Electronic Shelf Label Market for Non-Food Retail Stores, By Product Type, 2014–2023 (USD Million)
Table 24 Electronic Shelf Label Market for Non-Food Retail Stores, By Communication Technology, 2014–2023 (USD Million)
Table 25 Electronic Shelf Label Market for Non-Food Retail Stores, By Region, 2014–2023 (USD Million)
Table 26 Electronic Shelf Label Market for Specialty Stores, By Product Type, 2014–2023 (USD Million)
Table 27 Electronic Shelf Label Market for Specialty Stores, By Communication Technology, 2014–2023 (USD Million)
Table 28 Electronic Shelf Label Market for Specialty Stores, By Region, 2014–2023 (USD Million)
Table 29 Electronic Shelf Label Market for Other Store Types, By Product Type, 2014–2023 (USD Million)
Table 30 Electronic Shelf Label Market for Other Store Types, By Communication Technology, 2014–2023 (USD Million)
Table 31 Electronic Shelf Label Market for Other Store Types, By Region, 2014–2023 (USD Million)
Table 32 Electronic Shelf Label Market, By Communication Technology, 2014–2023 (USD Million)
Table 33 Electronic Shelf Label Market for Radio Frequency, By Product Type, 2014–2023 (USD Million)
Table 34 Electronic Shelf Label Market for Radio Frequency, By Store Type, 2014–2023 (USD Million)
Table 35 Electronic Shelf Label Market for Infrared, By Product Type, 2014–2023 (USD Million)
Table 36 Electronic Shelf Label Market for Infrared, By Store Type, 2014–2023 (USD Million)
Table 37 Electronic Shelf Label Market for Near Field Communication, By Product Type, 2014–2023 (USD Million)
Table 38 Electronic Shelf Label Market for Near Field Communication, By Store Type, 2014–2023 (USD Million)
Table 39 Electronic Shelf Label Market for Other Communication Technologies, By Product Type, 2014–2023 (USD Million)
Table 40 Electronic Shelf Label Market for Other Communication Technologies, By Store Type, 2014–2023 (USD Million)
Table 41 Electronic Shelf Label Market, By Region, 2014–2023 (USD Million)
Table 42 Electronic Shelf Label Market, By Region, 2014–2023 (Million Units)
Table 43 Electronic Shelf Label Market in North America, By Country, 2014–2023 (USD Million)
Table 44 Electronic Shelf Label Market in North America, By Country, 2014–2023 (Million Units)
Table 45 Electronic Shelf Label Market in North America, By Product Type, 2014–2023 (USD Million)
Table 46 Electronic Shelf Label Market in North America, By Store Type, 2014–2023 (USD Million)
Table 47 Electronic Shelf Label Market for Displays in North America, By Display Type, 2014–2023 (USD Million)
Table 48 Electronic Shelf Label Market in Europe, By Country, 2014–2023 (USD Million)
Table 49 Electronic Shelf Label Market in Europe, By Country, 2014–2023 (Million Units)
Table 50 Electronic Shelf Label Market in Europe, By Product Type, 2014–2023 (USD Million)
Table 51 Electronic Shelf Label Market in Europe, By Store Type, 2014–2023 (USD Million)
Table 52 Electronic Shelf Label Market for Displays in Europe, By Display Type, 2014–2023 (USD Million)
Table 53 Electronic Shelf Label Market in APAC, By Country, 2014–2023 (USD Million)
Table 54 Electronic Shelf Label Market in APAC, By Country, 2014–2023 (Million Units)
Table 55 Electronic Shelf Label Market in APAC, By Product Type, 2014–2023 (USD Million)
Table 56 Electronic Shelf Label Market in APAC, By Store Type, 2014–2023 (USD Million)
Table 57 Electronic Shelf Label Market for Displays in APAC, By Display Type, 2014–2023 (USD Million)
Table 58 Electronic Shelf Label Market in RoW, By Region, 2014–2023 (USD Million)
Table 59 Electronic Shelf Label Market in RoW, By Region, 2014–2023 (Million Units)
Table 60 Electronic Shelf Label Market in RoW, By Product Type, 2014–2023 (USD Million)
Table 61 Electronic Shelf Label Market in RoW, By Store Type, 2014–2023 (USD Million)
Table 62 Electronic Shelf Label Market for Displays in RoW, By Display Type, 2014–2023 (USD Million)
Table 63 Market Ranking for Electronic Shelf Label Market, 2016


List of Figures (47 Figures)

Figure 1 Research Process
Figure 2 Electronic Shelf Label Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Electronic Shelf Label Market, 2014–2023
Figure 7 Electronic Shelf Label Market for Full-Graphic E-Paper ESL to Grow at Highest CAGR During Forecast Period
Figure 8 Radio Frequency to Hold Largest Share of Electronic Shelf Label Market in 2017
Figure 9 Displays to Dominate Electronic Shelf Label Market in 2017
Figure 10 Hypermarkets to Hold Largest Share of Electronic Shelf Label Market in 2017
Figure 11 Europe Held Largest Share of Electronic Shelf Label Market in 2016
Figure 12 Transformation of the Retail Industry From Manual to Automated Operations is One of the Major Opportunities in Electronic Shelf Label Market
Figure 13 Electronic Shelf Label Market for Full-Graphic E-Paper ESL to Grow at Highest CAGR During Forecast Period
Figure 14 Hypermarkets Held Largest Share of Electronic Shelf Label Market in APAC in 2016
Figure 15 US Held the Largest Share of Global Electronic Shelf Label Market in 2016
Figure 16 Electronic Shelf Label Market for Near Field Communication to Grow at Highest CAGR During Forecast Period
Figure 17 Trending Retail Automation Drives Electronic Shelf Label Market
Figure 18 ESL Market: Value Chain Analysis
Figure 19 Electronic Shelf Label Market, By Component
Figure 20 Displays to Dominate Electronic Shelf Label Market During Forecast Period
Figure 21 Electronic Shelf Label Market, By Product Type
Figure 22 Full-Graphic E-Paper ESL to Lead Electronic Shelf Label Market During Forecast Period
Figure 23 Electronic Shelf Label Market for LCD ESL in APAC to Grow at Highest CAGR During Forecast Period
Figure 24 Full-Graphic E-Paper ESL Market for Non-Food Retail Stores to Grow at Highest CAGR During Forecast Period
Figure 25 Electronic Shelf Label Market, By Store Type
Figure 26 Hypermarkets to Hold Largest Size of Electronic Shelf Label Market in 2017
Figure 27 Radio Frequency to Hold Largest Share of Electronic Shelf Label Market for Hypermarkets in 2017
Figure 28 Europe to Hold Largest Size of Electronic Shelf Label Market for Non-Food Retail Stores in 2017
Figure 29 Electronic Shelf Label Market, By Communication Technology
Figure 30 Electronic Shelf Label Market for Near Field Communication to Grow at Highest CAGR During Forecast Period
Figure 31 Hypermarkets to Hold Largest Size of Electronic Shelf Label Market for Radio Frequency in 2017
Figure 32 Full-Graphic E-Paper ESL to Hold Largest Size of Electronic Shelf Label Market for Near Field Communication in 2017
Figure 33 Electronic Shelf Label Market, By Geography
Figure 34 Geographic Snapshot of Electronic Shelf Label Market, 2017–2023
Figure 35 Electronic Shelf Label Market in North America
Figure 36 Snapshot: Electronic Shelf Label Market in North America
Figure 37 Electronic Shelf Label Market in Europe
Figure 38 Snapshot: Electronic Shelf Label Market in Europe
Figure 39 Electronic Shelf Label Market in APAC
Figure 40 Snapshot: Electronic Shelf Label Market in APAC
Figure 41 Electronic Shelf Label Market in RoW
Figure 42 Key Growth Strategy Adopted By Companies in Electronic Shelf Label Market Between 2014 and 2017
Figure 43 Ses-Imagotag: Company Snapshot
Figure 44 Pricer: Company Snapshot
Figure 45 Samsung Electro-Mechanics: Company Snapshot
Figure 46 E Ink Holdings: Company Snapshot
Figure 47 Diebold Nixdorf : Company Snapshot


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