HOME Research Insight Key Players Adopted the Strategies of Acquisition, Partnerships, Collaborations, and Expansions to Expand their Business Operations



Key Players Adopted the Strategies of Acquisition, Partnerships, Collaborations, and Expansions to Expand their Business Operations


The embedded security market is highly competitive with the presence of many established and emerging players. This market is expected to grow at a CAGR of 5.9% during the forecast period.

Product launch has been the key strategy adopted by market players to grow in the embedded security market. This strategy accounted for a share of more than 40% of the overall growth strategies adopted by the market players between April 2013 and September 2017.

The rising demand for embedded security for various applications has encouraged companies to adopt this strategy. Besides product launches, companies have adopted the strategies of acquisition, partnerships, collaborations, and expansions to expand their business operations, product portfolio, and distribution network, as well as strengthen their position and share in this market.

Infineon (Germany) is one of the leading manufacturers of embedded security chips. The company mainly caters to the supply side of the embedded security market, which means the company is a raw material supplier to original equipment manufacturers (OEMs). The company is mainly involved in the design and production of sensors, sensors interfaces, power management ICs, and wireless ICs. Under its Chip Card and Security division, the company offers the broadest product portfolio of security solutions including hardware, software, and security. Infineon offers security solutions for many applications such as SIM cards for mobile communication, payment, government identification, and transport ticketing. The company’s product offering is further extended to embedded security and mobile security applications, applications of the Internet of Things (IoT) such as smart homes, connected car, industrial automation, and information and communication technology. To drive its growth, Infineon has been focusing on increasing its competitiveness and reducing risks by launching new products in the embedded security market. In 2016, Infineon launched a unique Near Field Communication (NFC) security module in collaboration with the Mobile Payment Solution Co. Ltd (Beijing).

Gemalto (Netherlands) is a leading company in digital security. Gemalto delivers a vast range of security services based on two core technologies-authentication and protection. These technologies include Mobile Connectivity, Digital Banking, Data Encryption, eGovernment, Vehicle Telematics, Banking and Payment, Government, Enterprise Security, Mobile Security, Wearables, NFC and M-commerce, SIM and Secure Elements, Crypto Management, Internet of Things, Transport, and Software Licensing. Gemalto is working to enhance its ability to create new businesses by connecting its technologies, business models, and human resources internally, as well as by connecting

Related Reports:

Embedded Security Market by Product (Secure Element and Embedded SIM, Trusted Platform Module, Hardware Security Module), by Security type (Authentication and Access Management, Payment, Content Protection), Application and Geography - Global Forecast to 2023

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