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3. Emerging Trends in the Global Automated Testing Market: AI, Shift-Left Testing, Continuous Testing & More

The global automated testing market is expected to increase from USD 28.1 billion in 2023 to USD 55.2 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 14.5% throughout the forecast period. The reusability of automated test scripts is a key feature driving the expansion and widespread use of automation testing in the software development landscape.

The global automated testing market is continually evolving with advancements in technology and changes in software development practices. Some emerging trends in this market include:

• AI and Machine Learning Integration
• Shift-Left Testing
• Continuous Testing
• Test Automation for Mobile and IoT
• Shift to Codeless Test Automation
• Containerization and Microservices Testing
• Security Testing Automation
• Cloud-Based Testing Solutions

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AI and Machine Learning Integration: Incorporating artificial intelligence (AI) and machine learning (ML) into automated testing tools enables smarter test automation. AI/ML algorithms can analyze test results, identify patterns, predict potential issues, and optimize test scripts automatically, leading to more efficient testing processes.

Shift-Left Testing: Shift-left testing involves moving the testing process earlier in the software development lifecycle (SDLC), often starting at the requirements or design phase. Automated testing tools that support shift-left testing help teams detect defects earlier, reduce rework, and accelerate time-to-market while maintaining quality.

Continuous Testing: Continuous testing is becoming increasingly important in DevOps and Agile environments, where rapid and iterative development cycles require continuous validation of software changes. Automated testing tools integrated into the continuous integration/continuous deployment (CI/CD) pipeline enable automated execution of tests at each stage of the delivery pipeline, ensuring faster feedback and higher quality.

Test Automation for Mobile and IoT: With the proliferation of mobile applications and Internet of Things (IoT) devices, there's a growing demand for automated testing solutions tailored to these platforms. Automated testing tools with capabilities for mobile testing (including cross-platform and device-specific testing) and IoT testing (for various protocols and connectivity scenarios) are gaining traction.

Shift to Codeless Test Automation: Codeless test automation platforms are becoming popular among organizations looking to democratize test automation and involve non-technical stakeholders in the testing process. These platforms offer intuitive interfaces for creating and executing tests without requiring extensive programming skills, thus speeding up test creation and improving collaboration between teams.

Containerization and Microservices Testing: As more organizations adopt containerization and microservices architectures, there's a need for automated testing solutions that can validate the functionality, performance, and scalability of containerized applications and microservices. Automated testing tools that support containerized testing environments and offer seamless integration with container orchestration platforms like Kubernetes are gaining attention.

Security Testing Automation: With the increasing frequency and sophistication of cyber threats, security testing automation is becoming a crucial aspect of software testing. Automated security testing tools help identify vulnerabilities, assess compliance with security standards, and ensure the resilience of applications against potential cyber attacks. Integration of security testing into the automated testing pipeline enhances the overall security posture of software systems.

Cloud-Based Testing Solutions: Cloud-based automated testing solutions offer scalability, flexibility, and cost-effectiveness by providing on-demand access to testing resources and environments. Organizations are leveraging cloud-based testing platforms for distributed test execution, parallel testing, and collaboration among geographically dispersed teams.
These emerging trends reflect the evolving landscape of automated testing, driven by the need for faster delivery, higher quality, and increased agility in software development processes.

Related Reports:

Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028