Consumer IAM Market

CIAM Market Revolution: Top Trends Shaping Consumer Identity & Access

The size of the global consumer identity and access management market is anticipated to increase at a Compound Annual Growth Rate (CAGR) of 16.2% from USD 8.6 billion in 2023 to USD 18.1 billion by 2028.

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The Consumer Identity and Access Management (CIAM) market is rapidly evolving to address the growing concerns around data security and privacy in the digital age. Here are some key emerging trends shaping the CIAM landscape:

  • Focus on User Experience (UX)
  • Cloud-Based CIAM on the Rise
  • Decentralized Identity (DID) Integration
  • Biometric Authentication Gains Traction
  • Regulatory Compliance Takes Center Stage
  • Rise of Customer Identity & Access Management (CIAM) as a Service (CaaS)

Focus on User Experience (UX): CIAM solutions are prioritizing user-friendly interfaces that streamline the login process and reduce friction for consumers. This includes features like single sign-on (SSO) and multi-factor authentication (MFA) that are both secure and convenient

Cloud-Based CIAM on the Rise: Cloud-based CIAM solutions offer scalability, flexibility, and easier deployment compared to traditional on-premise systems. This trend is expected to continue as businesses move towards cloud-based infrastructure

Decentralized Identity (DID) Integration: Decentralized Identity (DID) allows users more control over their personal data. CIAM solutions are increasingly integrating with DID solutions to provide users with greater data ownership and privacy options [1, 3].

Biometric Authentication Gains Traction: Biometric authentication methods like fingerprint scanning and facial recognition are becoming more prevalent for their enhanced security. CIAM solutions are incorporating these features to provide a more secure and seamless login experience

Regulatory Compliance Takes Center Stage: With stricter data privacy regulations like GDPR and CCPA coming into effect, CIAM solutions are being designed to ensure compliance with these regulations

Rise of Customer Identity & Access Management (CIAM) as a Service (CaaS): The CaaS model offers a subscription-based approach to CIAM, making it more accessible for businesses of all sizes. This trend is expected to accelerate the adoption of CIAM solutions

Focus on Continuous Monitoring and Threat Detection: CIAM solutions are incorporating advanced analytics and threat detection capabilities to identify and prevent unauthorized access attempts in real-time

Convergence with Customer Relationship Management (CRM): There's a growing trend of integrating CIAM solutions with CRM systems to provide a more holistic view of the customer and personalize marketing efforts [3].

By embracing these emerging trends, CIAM solutions can empower businesses to provide secure and user-friendly access management for consumers, while also fostering trust and transparency.

Related Reports:

Consumer IAM Market by Offering (Solutions, Services), Solution (Identity Governance, Identity Verification and Authentication, Access Management, Behavioral Analytics), Services, Deployment mode, Vertical and Region - Global Forecast to 2028

Consumer IAM Market Size,  Share & Growth Report
Report Code
TC 5165
RI Published ON
6/24/2023
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