Fruit & Vegetable Ingredients Market

Fruit & Vegetable Ingredients Industry - Upcoming Growth Trends in the Market

The global fruit & vegetable ingredients industry is on a trajectory of significant expansion, with an estimated value projected to reach USD 280.9 billion by 2027 from the 2021 valuation of 207.8 billion, displaying a promising Compound Annual Growth Rate (CAGR) of 5.2%.

The fruit and vegetable ingredients industry takes fresh produce and transforms them into concentrated and shelf-stable ingredients for use in a variety of applications. Purees and pastes are made by crushing or grinding fruits and vegetables into a thick, smooth consistency. They are often used in baby food, yogurt, smoothies, and sauces. Concentrated juices are made by removing some of the water from fruit or vegetable juice. This makes them more shelf-stable and easier to transport. Concentrates are often used in beverages, jams, and jellies.
The fruit & vegetable ingredients industry is influenced by several key trends, reflecting changes in consumer preferences, technological advancements, and industry regulations. Here are some of the key trends shaping this market:
  • Clean Eating and Natural Ingredients
  • Functional Foods and Beverages
  • Superfruit Power
  • Minimally Processed Ingredients
  • Developing Markets
  • Transparency and Sustainability
  • Waste Reduction
These trends highlight a growing market for fruit and vegetable ingredients that are not just tasty but also contribute to a healthy and sustainable food system.
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Clean Eating and Natural Ingredients: Consumers are increasingly health-conscious and want to know what's in their food. This translates to a demand for natural, non-GMO, and organic fruit and vegetable ingredients over artificial additives and flavors.
Functional Foods and Beverages: There's a rising interest in products that offer health benefits beyond basic nutrition. Fruits and vegetables, packed with vitamins, minerals, and antioxidants, are finding their way into functional foods and beverages targeted at specific health concerns.
Superfruit Power: Ingredients like açai, goji berries, and elderberry are gaining popularity for their perceived health benefits. These "superfruits" are being incorporated into various food and beverage products to cater to this trend.
Minimally Processed Ingredients: Techniques like freeze-drying and high-pressure processing are being used to create fruit and vegetable ingredients that retain more nutrients and flavor compared to traditional methods.
Developing Markets: As economies develop, consumers in these regions are also becoming more health-conscious, driving the demand for fruit and vegetable ingredients in these markets.
Transparency and Sustainability: Consumers are interested in the origin and processing of their food. The fruit and vegetable ingredients market is responding with a focus on transparency in sourcing and sustainable farming practices.
Waste Reduction: There's a growing interest in utilizing the whole fruit or vegetable, minimizing waste in the production of ingredients like powders and purees.
Related Report:
Fruit & Vegetable Ingredients Market by Category (Fruits and Vegetables), Nature (Organic, Conventional), Type (Concentrates, Pastes & Purees, NFC Juices, and Pieces & Powders), Application, and Region - Global Forecast to 2027
Fruit & Vegetable Ingredients Market Size,  Share & Growth Report
Report Code
FB 3114
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