The global endpoint security market size is projected to grow from USD 27.46 billion in 2025 to USD 38.28 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 16.3% during the forecast period. Organizations are being forced to strengthen endpoint security in response to compliance pressure, as regulations require further protection for devices, data, and enterprise information. Stricter audits, including the penalties businesses face if they are found non-compliant, are pushing organizations to adopt advanced solutions that will help provide visibility, control, and ongoing adherence with changing security standards. Organizations will need to deploy tools for automated policy enforcement, real-time references, and hardware and software log reporting to support reports of adherence with compliance requirements, while also reducing organizational risk.
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What is Endpoint Security?
According to MnM, “Endpoint security is the practice of protecting devices such as laptops, desktops, smartphones, servers, and point of sale systems that connect to a corporate network. It involves deploying security solutions like antivirus, firewalls, intrusion prevention, and advanced threat detection to monitor, prevent, and respond to cyber threats targeting these endpoints. The goal is to secure every device entry point that could be exploited by attackers to access or compromise sensitive data and systems.”
Top Endpoint Security Companies Includes:
The endpoint security market is led by some of the globally established players, such as Microsoft (US), Palo Alto Networks (US), Trellix (US), CrowdStrike (US), Xcitium (US), Optiv (US), Deep Instinct (US), Securden (India), Morphisec (Israel), Coro (US), IBM (US), Trend Micro (Japan), SentinelOne (US), Sophos (UK), Broadcom (US), Elastic (US), Cybereason (US), Vipre Security (US), Acronis (Switzerland), VMware (US), Blackberry (Canada), ESET (Slovakia), Fortinet (US), Cisco (US), Check Point (Israel), and Kaspersky (Russia). Partnerships, agreements, collaborations, acquisitions, and product developments are various growth strategies these players use to increase their market presence.
SentinelOne (US) is a cybersecurity company providing autonomous endpoint protection using its artificial intelligence-enabled platform. It offers threat prevention, detection, response, and hunting capabilities across enterprise networks and utilizes machine learning technology to identify and limit real-time cyber threats. Its platform offers a complete set of products and solutions for Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), and cloud workload protection, allowing organizations to protect their endpoints, cloud assets, and IoT devices. Moreover, SentinelOne provides scalable security solutions that will help reduce the complexity of cybersecurity defense and improve business performance across many industries.
Kaspersky (Russia) is a global cybersecurity company focused on protecting people, businesses, and governments from an ever-expanding number of online threats. It has a wide range of options for digital security, like antivirus, endpoint protection, and more advanced methods that involve AI and behavioral analytics to find and stop attacks before they start. Kaspersky addresses security challenges to the device, networks, cloud systems, and the industrial environment to defend against malware, ransomware, phishing, and other weaknesses of cyber threats. Kaspersky wants to assist organizations of any size with reducing their risk levels by protecting valuable and sensitive data and increasing resilience against new threats and risks.
Microsoft (US) is a leading player in the Endpoint Security Market, leveraging its robust security portfolio, including Microsoft Defender for Endpoint and Microsoft Intune. The company provides advanced threat protection, endpoint detection and response (EDR), and endpoint management solutions integrated within its broader Microsoft 365 and Azure ecosystems. With strong AI-driven threat intelligence and a unified security platform, Microsoft enables organizations to detect, prevent, and respond to cyber threats across devices, identities, and applications. Its global reach, continuous innovation, and seamless integration across Microsoft services make it a dominant force in the endpoint security landscape.
Palo Alto Networks (US) a U.S.-based cybersecurity leader, has made significant strides in the Endpoint Security Market through its AI-driven Cortex XDR platform. This solution integrates endpoint detection and response (EDR), next-generation antivirus (NGAV), behavioral analytics, and machine learning to proactively identify and mitigate sophisticated cyber threats across diverse environments. Cortex XDR offers comprehensive protection features, including device control, disk encryption, and host firewall capabilities, all managed through a unified console . Recognized as a leader in the 2024 Gartner Magic Quadrant for Endpoint Protection Platforms, Palo Alto Networks continues to innovate by integrating its endpoint solutions with cloud security offerings like Prisma Cloud, enhancing unified threat detection and response across cloud and endpoint infrastructures . Serving over 70,000 organizations in more than 150 countries, including 85 of the Fortune 100, the company remains at the forefront of securing digital transformation initiatives globally.
Trellix (US) a U.S.-based cybersecurity firm formed from the merger of McAfee Enterprise and FireEye in 2022, has rapidly emerged as a leader in the endpoint security market. Its AI-powered Endpoint Security Suite, a core component of its extended detection and response (XDR) platform, offers comprehensive protection, detection, investigation, and remediation capabilities across diverse environments. Recognized as a Leader in the IDC MarketScape for Modern Endpoint Security for both Enterprises and Midsize Businesses in 2024, Trellix's solutions are trusted by over 40,000 organizations worldwide, including 80% of the Fortune 100. The platform's single-agent architecture simplifies deployment and management, while features like centralized security management, proactive attack surface management, and advanced threat prevention enhance its effectiveness. Trellix's commitment to innovation and customer-centric solutions has solidified its position as a formidable player in the global endpoint security landscape.
Market Ranking
The endpoint security market is highly competitive and fragmented, with five major players—Microsoft, Palo Alto, SentinelOne, CrowdStrike, and Trend Micro—collectively accounting for approximately 6–11% of the total market share. Microsoft is gaining ground with Defender for Endpoint by blending endpoint security into its wider ecosystem of cloud and productivity tools, making it a go-to for large enterprises. CrowdStrike continues to stand out with its Falcon platform, which uses AI and telemetry at scale to spot and respond to threats in real time. SentinelOne focuses on automation and speed, offering AI-powered XDR that can detect, analyze, and respond to threats without delay. Trend Micro supports a broad range of environments with its layered approach, giving businesses cloud and endpoint protection in one unified platform. Palo Alto Networks strengthens its presence through Cortex XDR by combining endpoint and network insights, which helps security teams identify threats more accurately. The rest of the market is still highly fragmented, with strong regional vendors competing for share. As cyber threats evolve and remote work continues to expand, industries like BFSI, healthcare, and IT services are pushing hard for smarter, more automated endpoint security solutions.
Related Reports:
Endpoint Security Market by Solution (Firewall, Patch Management, Web Content Filtering, Antivirus), Service (Professional, Managed), Enforcement Point (Workstations, Mobile Devices, Server, POS Terminal), Vertical, Region - Global Forecast to 2030
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