HOME Research Insight Kaltura (US) and Brightcove Inc. (US) are the Leading Players in the Enterprise Video Market

Kaltura (US) and Brightcove Inc. (US) are the Leading Players in the Enterprise Video Market

The enterprise video market is estimated at USD 16.34 Billion in 2017 and is projected to reach USD 40.84 Billion by 2022, at a CAGR of 20.1% during the forecast period. Some of the major factors driving the growth of the enterprise video market include the rapidly growing adoption of cloud technology, rising internet penetration, and increasing demand for video streaming. The increasing adoption of video as a tool to enhance communications and collaborations across enterprises is also spurring the growth of the enterprise video market.

Technological giants such as Adobe Systems Incorporated (US), Brightcove Inc. (US), Avaya, Inc. (US), Vidyo, Inc. (US), VBrick Systems Inc. (US), MediaPlatform, Inc. (US), Polycom, Inc. (US), Cisco Systems, Inc. (US), IBM Corporation (US), Microsoft Corporation (US), Kaltura (US), and Ooyala, Inc. (US), among others offer enterprise video solutions and services to cater to the needs and demands of the market. These players have adopted various growth strategies, such as expansions, contracts, acquisitions, and mergers with partnerships, and new product launches & product enhancements being the key strategies. New product launches & product enhancements and partnerships have been the major strategical trends, accounting for more than three-fourths of the market share of all the growth strategies adopted by the major market players. 

Kaltura (US) is one of the leading players in the enterprise video market. The company firmly believes in empowering the video experience and extensively focuses on enriching its customer experiences with advanced video solution offerings and expanding its global reach. The company is majorly focusing on inorganic strategies such as partnerships in order to globally expand its customer base. For instance, in June 2017, the company partnered with Akamai Technologies (US), to combine the power of Akamai’s Predictive Content Delivery Solution with Kaltura’s TV Platform and offer a cost-effective video solution to its customers. Moreover, the company is also offering innovative offerings in the market to gain a competitive advantage over its competitors. For instance, in April 2017, the company launched a new version of the Kaltura Mobile Video Player SDK for iOS and Android phones/tablets. Due to its focus on inorganic growth strategies, the company is presently the key vendor in the enterprise video market.

Brightcove Inc. (US) is focusing on a strategic mix of both, organic and inorganic growth strategies in order to gain competitive advantage in the enterprise video market. The company is able to develop and maintain a strong product portfolio by expanding the core attributes and functionalities of solutions across all segments, thereby strengthening its technology solutions worldwide. For instance, in May 2017, Brightcove announced the availability of multiple innovative technologies in its customer conference, PLAY. These technologies include, Brightcove Live, Brightcove Server-Side Ad Insertion technology, and Context Aware Encoding. The company is focusing on partnerships and expansions as its inorganic growth strategies. For instance, in February 2017, Brightcove partnered with HubSpot, a leading inbound marketing and sales software company. The company is focused on expanding into upcoming markets in the Asia Pacific. For instance, in June 2017, the company launched its new office in Mumbai, India with an aim to gain new customers in the lucrative Indian market.

Related Reports:

Enterprise Video Market by Type (Webcasting, Video Content Management, Video Conferencing), Deployment Mode, Application (Knowledge Sharing & Collaboration, Corporate Communications), Vertical and Region - Global Forecast to 2022

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