Enterprise Video Market

IBM (US) and Microsoft (US) are leading players in Enterprise Video Market

The enterprise video market size is expected to grow from USD 13.5 billion in 2018 to USD 19.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 7.9% during the forecast period. The major factors driving the enterprise video market include the growing demand for video streaming along with the need for reducing operational expenses and increasing operational efficiency among organizations.

The major enterprise video vendors include IBM (US), Microsoft (US), Kaltura (US), Polycom (US), Cisco (US), Adobe (US), Avaya (US), Brightcove (US), Vidyo (US), VBrick Systems (US), MediaPlatform (US), Ooyala (US), Qumu Corporation (US), Panopto (US), Vidizmo (US), Amazon Web Services (US), Lifesize (US), BlueJeans Network (US), INXPO (US), RingCentral (US), Haivision (Canada), Sonic Foundry (US), Kollective Technology (US), ON24 (US), and join.me (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations and new product launches, to further expand their presence in the enterprise video market. Partnerships and new product launches have been the most dominating strategy adopted by major players from 2016 to 2018, which helped them innovate their offerings and broaden their customer base.

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IBM has a broad product portfolio in the enterprise video market. It offers solutions through its Cloud Video segment to help organizations manage internal video for corporate communications, live events, marketing, multiscreen streaming, and workflow & distribution. Key products offered by the company include video distribution and workflow, OTT video management, streaming manager, streaming manager for enterprise, and enterprise content delivery network. The company adopts organic and inorganic strategies to enhance its business prospects. In January 2016, IBM acquired Ustream, a provider of cloud-based live video streaming services to extend the capabilities of IBM Cloud Video platform. IBM focuses on investing in research & development activities to provide innovative products with improved features and functionalities to its potential clients. For instance, in April 2016, IBM launched Ustream eCDN, a software solution for enterprises to deliver high-quality video streaming services. Several leading brands such as Roland, Lionsgate, HGTV, and CBC use IBM Cloud Video solutions to enhance their operational processes.

Microsoft is another top player in the enterprise video market. Products offered by Microsoft in the enterprise video market include Microsoft Teams, Microsoft Stream, and Skype for Business. These products integrate seamlessly with other Microsoft tools, such as Office 365. They help organizations effortlessly synchronize their workflows from different devices and locations. Microsoft Stream offers secured uploading and sharing of business videos within teams in an organization. Microsoft Teams is an online collaboration platform with video conferencing capabilities. Microsoft is focused on adding new features and functionalities to its products. For instance, in August 2018, Microsoft underwent product enhancements as a part of the company’s strategic plan to replace Skype for Business with Microsoft Teams as the primary communications platform for businesses. In the same year, Microsoft undertook product enhancements to support live video capability in Microsoft Stream and Microsoft Teams.

Related Reports:

Enterprise Video Market by Component (Solutions, Services), Solutions (Webcasting, Video Content Management, Video Conferencing), Application (Corporate Communications, Training & Development), Vertical, and Region - Global Forecast to 2023

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Report Code
TC 2583
Published ON
Nov, 2018
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