Europe Wireless Audio Device Market

The Europe wireless audio device market is projected to grow from USD 13.28 billion in 2025 to USD 17.74 billion by 2032, registering a CAGR of 4.2%. The growing preference for cable-free, portable, and convenient audio solutions is driving market growth across the region. Wireless audio devices are increasingly integrated into smart homes and connected devices, enabling features such as instant pairing, voice-assisted controls, synchronized multi-device playback, and seamless switching between work and entertainment use cases. This integration enhances user convenience and delivers a more connected and immersive audio experience to European consumers.

Apple Inc. (US), HARMAN International (US), Sony Group Corporation (Japan), Sonos, Inc. (US), Masimo (US), Bose Corporation (US), Sennheiser electronic SE & Co. KG (Germany), and Marshall Group AB (Sweden) are among the major players in the Europe wireless audio device market. Market participants have become more diverse in their product offerings. They are launching new products and expanding their geographic reach through collaborations, establishing alliances, and forging partnerships.|

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In June 2024, HARMAN International launched the JBL Professional Pro SoundBar PSB-2, an upgraded addition to its PSB soundbar portfolio, incorporating HDMI and Bluetooth digital source connectivity. The PSB-2 is engineered to deliver targeted audio performance while minimizing sound spill into neighboring spaces. It is suitable for applications such as hotel guestrooms, cruise ship cabins, meeting rooms, classrooms, and comparable environments.

In September 2023, Apple Inc. introduced the AirPods Pro (second generation) with MagSafe Charging (USB-C), expanding its premium headphone lineup. The updated model offers improved sound quality, up to twice the active noise cancellation of the earlier version, enhanced transparency mode, a more immersive spatial audio experience, and additional ear tip size options for improved comfort and fit.

APPLE INC.

Apple Inc. leads the global industry in developing electronic devices, covering mobile communication, media gadgets, personal computing, and digital music players. The company operates through the iPhone, Mac, iPad, Wearables, Home and Accessories, and Services segments. Key software offerings from Apple include iOS, macOS, watchOS, tvOS, iCloud, and Apple Pay. Apple's products and services reach a global audience through several channels, including physical retail stores, online platforms, a dedicated sales team, and partnerships with cellular carriers, wholesalers, retailers, and value-added resellers. The company also provides advertising, AppleCare, cloud services, digital content, and payment services.

Apple caters to a diverse customer base, including consumers, small and mid-sized businesses, educational institutions, enterprises, and government organizations.

Apple has a strong presence in Europe, with a significant market share across major countries, including the UK, Germany, France, and Italy. Apple maintains a well-established device ecosystem in Europe, in which iPhones, AirPods, and related products operate seamlessly, supported by Apple Stores and authorized resellers.

HARMAN INTERNATIONAL

HARMAN International, commonly known as HARMAN, is a subsidiary of Samsung Electronics. It designs, manufactures, and markets audio and infotainment solutions for the automotive, consumer electronics, and professional markets supported by its brands, including AKG Acoustics (Australia), HARMAN Kardon (US), Infinity Systems (US), JBL Incorporated (US), Lexicon (US), and Mark Levinson Audio System (US).

Infinity Systems, AKG Acoustics, JBL (James Bullough Lansing), and HARMAN Kardon are some of the brands owned by HARMAN International that deal with audio products. HARMAN Kardon offers home and car audio equipment, while Infinity Systems provides loudspeakers. AKG (Akustische und Kino-Geräte Gesellschaft m.b.H.) Acoustics offers microphones, headphones, wireless audio systems, and accessories for professional and consumer markets. JBL operates through two distinct divisions: JBL Consumer, which focuses on audio products for the home and personal use markets, and JBL Professional, which develops audio solutions for studios, installed sound systems, touring and live sound, portable production and DJ applications, and cinema markets.

HARMAN International has a well-established presence in Europe, serving both consumer and professional audio markets with brands such as JBL, Harman Kardon, and AKG Acoustics. The company’s products are widely distributed through retail channels and OEM partnerships, and it supports regional operations with sales and technical teams. Harman’s strong brand recognition and deep integration in automotive and lifestyle audio segments contribute to its solid European footprint.

Company Ranking

The Europe wireless audio device market is consolidated, with the top 5 players (Apple Inc., HARMAN International, Sony Group Corporation, Sonos, Inc., Masimo) collectively holding the majority of the total market share in 2024. These companies benefit from broad product portfolios, strong brand recognition, and well-established regional distribution networks. Their scale and ecosystem strength enable them to maintain leadership across consumer and home audio applications, influence pricing strategies, drive technology adoption, and set performance benchmarks across the regional market.

Related Reports:

Europe Wireless Audio Device Market by Product (Headphones, Speakers, True Wireless Hearables/Earbuds), Functionality (Smart Devices, Non-smart Devices), Technology (Bluetooth, Wi-Fi, Radio Frequency), Application - Forecast to 2032

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