HOME Research Insight Eventbrite (US) and Cvent (US) are the Top Player in the Event Management Software Market

Eventbrite (US) and Cvent (US) are the Top Player in the Event Management Software Market

Companies across the globe are adopting event management software, due to the increasing number of organized and large conferences, ceremonies, concerts, meetings, and conventions. The event management software market offering event management solutions in the cloud deployment type with Software-as-a-Service (SaaS) offering, making it affordable for SMEs and driving the revenue growth of the software. Strategic partnerships, an inorganic growth strategy, is an important strategy adopted by key market players to develop new offerings and gain new customers in the global event management software market. MarketsandMarkets expects the event management software market to grow from USD 6.38 Billion in 2017 to USD 11.06 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period.

Event management software include venue management software, event registration software, ticketing software, event planning software, event marketing software, analytics and reporting software, and others. Major vendors of event management software include Eventbrite (US), Cvent (US), XING Events (Germany), ACTIVE Network (US), etouches (US), EMS Software (US), Ungerboeck Software International (US), SignUpGenius (US), Certain (US), Social Tables (US), Eventmobi (Canada), Hubb (US), Regpack (US), and Babylon Software Solution (Macedonia). These players have adopted various strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to achieve growth in the event management software market.

Eventbrite (US), with a significant presence in the event management software market, is aspiring to become the top software provider in the market with a focus on organizing various types of events. In September 2014, Eventbrite introduced Neon, an all-in-one ticket selling app on site. This app gives organizers the ability to process tickets, check in attendees, and accept payments for tickets or merchandise; it also offers refunds or partial discounts all within a single app. In July 2017, Eventbrite expanded its geographic reach to New Zealand to broaden its customer base in APAC. This expansion enabled the company to increase and enhance its market presence in the region.

Cvent (US) is another top player in the event management software market. The company provides specialized solutions to identify the appropriate venue, secure a competitive proposal from the hotel or venue, manage budgets, market the event, send invitations, utilize pre-event surveys, establish a social media presence for the event, process registrations, manage fee collections, build an event-specific mobile app, manage event logistics, such as travel and lodging, survey and engage attendees, and analyze event results and survey feedback following the event. In June 2017, Cvent introduced Cvent Flex, a new way for event planners to build, design, and manage their websites and registration processes.

Related Reports:

Event Management Software Market by Software (Venue Management, Event Registration, Ticketing, Event Planning, Event Marketing, Analytics, and Reporting), Service, Deployment Type, Organization Size, End User, and Region - Global Forecast to 2022

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