Event Management Software Market

The global event management software market is expanding rapidly, with a projected market size anticipated to rise from about USD 18.6 billion in 2026 to USD 36.8 billion by 2031, featuring a CAGR of 14.6%. The event management software market is being reshaped by four critical drivers. The rising adoption of artificial intelligence across registration, content, and engagement workflows transforms how organizers plan and measure events, offering automated attendee insights, AI-generated video recaps, and predictive registration forecasting that reduce manual planning effort. The growing convergence of in-person, virtual, and hybrid formats pushes vendors toward unified platforms that connect webinars, on-site experiences, and digital engagement under a single data model, extending the value of events beyond the live moment. Accelerating consolidation among event technology vendors, driven by private equity investment and platform-led acquisitions, is reshaping the competitive map as organizers seek simplified, end-to-end tech stacks in place of fragmented point solutions. At the same time, the repositioning of events as a core marketing and revenue channel, often described as event-led growth, is pushing enterprises to integrate event data directly with CRM and marketing automation systems to demonstrate measurable pipeline impact. These forces position event management software as a strategic cornerstone for enterprises, balancing attendee experience, marketing accountability, and platform consolidation at scale.

Some of the major players in the event management software market include Cvent (US), Eventbrite (US), and Zoom (US). These companies use and provide event management software (EMS) solutions to manage registration, venue and vendor sourcing, and attendee engagement across complex global event portfolios. From deploying AI-powered video and content tools to integrating engagement analytics, webinar production, and hybrid event capabilities, these platforms help organizers reduce planning cycles, improve attendee experience, and demonstrate measurable marketing return on investment. Enabling more connected and data-driven event programs, EMS solutions allow enterprises to remain competitive, accelerate digital transformation, and manage increasing event complexity across in-person, virtual, and hybrid formats.

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In December 2025, Cvent announced the acquisition of Goldcast, an AI-powered video content platform built for B2B webinars and events. Goldcast enables Cvent customers to instantly turn live event moments into on-brand video clips, summaries, and recaps. This acquisition follows Cvent's April 2025 purchase of Prismm for 3D spatial event visualization and its 2024 acquisitions of Splash, Jifflenow, iCapture, and Reposite, reflecting a deliberate shift from event logistics toward AI-driven marketing automation and content creation. This wave of consolidation reflects accelerating platform unification among event technology vendors pursuing simplified, end-to-end tech stacks.

In December 2025, Eventbrite entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at approximately USD 500 million, with stockholders receiving USD 4.50 per share. The merger was approved by Eventbrite's stockholders in February 2026 and completed in March 2026, taking Eventbrite private and removing its shares from the New York Stock Exchange. The transaction marks a significant ownership transition for one of the market's most widely used self-service registration and ticketing platforms, as Bending Spoons looks to revive growth through renewed platform investment.

Cvent

Cvent is strengthening its position in the event management software market with strategies focused on AI-powered event marketing, aggressive platform consolidation, and deeper integration across the total event program. The company's core competencies include its comprehensive event registration and management platform, venue and vendor sourcing marketplace, and CventIQ, its AI layer spanning proprietary insights, analytics, and intelligent infrastructure. The company has been highly active in recent years. In June 2025, Cvent launched CventIQ at Cvent CONNECT, introducing AI-powered features including live session transcription with personalized summaries, automated proposal creation, and immersive 3D venue visualization. In December 2025, Cvent acquired Goldcast to add AI-powered video content capabilities for webinars and events. In April 2026, Cvent completed its acquisition of ON24, a webinar and digital engagement platform, extending its reach into always-on digital engagement alongside in-person and hybrid events. Cvent combines vertically integrating registration, sourcing, and engagement data with horizontal expansion into AI agents and video content, ensuring greater efficiency and measurable marketing return for global event programs.

Eventbrite

Eventbrite is repositioning itself in the event management software market following its acquisition by Bending Spoons, with strategies focused on reviving growth, expanding into secondary ticketing, and modernizing its self-service platform for independent organizers. The company's core competencies are anchored in its self-service event registration and ticketing platform, its discovery marketplace connecting attendees with local creators and community organizers, and its marketplace tools supporting promoters and venues. The company has been active in recent developments reshaping its ownership and strategy. In December 2025, Eventbrite entered a definitive merger agreement to be acquired by Bending Spoons for approximately USD 500 million, a transaction that closed in March 2026 and took the company private. Following the close, Eventbrite has signaled plans to expand into the secondary ticketing market to capture additional transaction value from its existing organizer and attendee base. Bending Spoons, known for revitalizing stagnating consumer technology brands such as Evernote, Vimeo, and AOL, plans to invest in modernizing Eventbrite's platform and reaccelerating growth. Eventbrite combines its large-scale self-service registration and discovery marketplace with new ownership focused on product reinvestment, positioning the platform to compete more effectively for small and mid-sized organizers against enterprise-focused rivals.

Zoom

Zoom is reinforcing its position in the event management software market with strategies focused on embedding webinar and event capabilities into Zoom Workplace, agentic AI, and deeper engagement analytics for hybrid and virtual events. The company's core competencies include Zoom Events and Zoom Webinars for virtual and hybrid event hosting, AI Companion for automated summaries and content generation, and Zoom Revenue Accelerator for engagement scoring and pipeline analytics. The company has been active in recent years in extending its events and webinar portfolio. In September 2025, Zoom introduced AI Companion 3.0 at Zoomtopia, a federated AI architecture combining Zoom's own models with third-party models to deliver deeper, context-aware event and meeting insights. In December 2025, Zoom streamlined the Zoom Events and Webinars Plus navigation and setup flow, while also introducing account-level engagement scoring and domain-based attendee grouping to help B2B marketers identify high-value organizations engaging with their events. Zoom is also rolling out real-time voice and video translation to remove language barriers in international webinars. Zoom combines vertically integrating meetings, webinars, and event hosting data with horizontal expansion into AI agents and engagement analytics, ensuring greater reach for global event and marketing teams already using its collaboration platform.

Market Ranking

In 2026, the event management software market remained fragmented, with Cvent, Eventbrite, and Zoom each pursuing distinct strategies to defend and expand their positions among the most prominent platforms. Cvent strengthened its total event program in December 2025 by acquiring Goldcast for AI-powered video content, followed by the completed acquisition of ON24 in April 2026, extending its reach from event execution into always-on digital engagement. Eventbrite underwent the most significant strategic shift of the period, entering a definitive agreement in December 2025 to be acquired by Bending Spoons for approximately USD 500 million. The deal closed in March 2026, taking the self-service registration and ticketing platform private after nearly eight years as a public company. Zoom leveraged its large installed collaboration user base to deepen its events and webinars footprint, launching AI Companion 3.0 in September 2025 and introducing account-level engagement scoring and streamlined event setup flows in December 2025. These developments collectively highlight how leading platforms are using AI, video content, and platform consolidation to extend their reach across in-person, virtual, and hybrid event formats and sustain competitiveness in the event management software market.

Related Reports:

Event Management Software Market by Software (Event Planning & Operations, Event Marketing, Virtual & Hybrid Platform, and Analytics, AI & Event Intelligence), Event Type (Product Launches, Corporate Meetings, and Conferences) - Global Forecast to 2031

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