HOME Research Insight Players have adopted various strategies to achieve growth in the Event Management Software Market



Players have adopted various strategies to achieve growth in the Event Management Software Market


Companies across the globe are adopting event management software, due to the increasing number of large conferences, ceremonies, concerts, meetings, and conventions. The event management software market vendors are offering event management solutions in the cloud deployment type with Software-as-a-Service (SaaS) offering, making it affordable for the Small and Medium-sized Enterprises (SMEs), which, in turn, is driving the revenue growth of the software segment. Strategic partnerships is an important strategy adopted by the key market players to develop new offerings and gain new customers in the global event management software market. MarketsandMarkets expects the event management software market to grow from USD 6.10 billion in 2018 to USD 10.57 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period.

The event management software segment includes venue management software, event registration and ticketing software, event planning software, event marketing software, analytics and reporting software, and others (content management, resource scheduling software, visitor management software, and catering software). The major vendors of the event management software market include ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada),  eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), and XING Events (Germany). These players have adopted various strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product developments, to achieve growth in the event management software market.

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Cvent (US), with its significant presence in the event management software market, is aspiring to become the top software provider in the market with a focus on organizing various types of events. The company provides specialized solutions to identify appropriate venues, secure a competitive proposal from hotels or venues, manage budgets, market events, send invitations, conduct pre-event surveys, establish social media presence for events, manage process registrations and fee collections, build event-specific mobile apps, manage event logistics, such as traveling and lodging, and surveying and engaging the attendees, and analyze event results and survey feedback after the event. In July 2018, Cvent launched a New Event ROI Model and Measurement Offerings for facilitating marketers and event planners with the ability to measure, comprehend, and demonstrate the revenue impact on their enterprises.

Eventbrite (US), another renowned player in the event management software market, in August 2018, acquired Picatic, a ticketing and event registration platform provider, to strengthen its foothold in Canada. In June 2018, the company partnered with elrowFamily, a worldwide party brand. Furthermore, Eventbrite signed a multi-year ticketing partnership with elrowFamily to manage the ticketing requirements of more than 100 shows and festivals.

Related Reports:

Event Management Software Market by Component, Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software), Service, Deployment Type, Organization Size, End-User, and Region - Global Forecast to 2023

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