MarketsandMarkets forecasts the global Event Management Software Market size to grow from USD 7.0 billion in 2021 to USD 14.1 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. Accelerated adoption of virtual events due to COVID-19, rise in demand to manage large volumes of data and automate event management tasks, compelling need to save time and money with real-time data analysis, increase in demand to capture actionable business insights from events, and growth in the use of social media for event marketing are key factors for the growth of the Event Management Software market.
The key and emerging market players in the Event Management Software market include Cvent (US), Aventri (US), Eventbrite (US), Ungerboeck (US), Hopin (UK), XING Events (Germany), Bizzabo (US), Certain (US), RainFocus (US), ACTIVE Network (US), Eventzilla (US), Meeting Evolution (US), EventMobi (Canada), Zoho (India), Regpack (US), EventBooking (US), Bitrix24 (US), Arlo (UK), webMOBI (US), Tripleseat (US), Hubilo (US), Circa (US), Hubb (US), Accelevents (US), Glue Up (US), idloom (Belgium), Eventdex (US), Event Temple (Canada), Whova (US), and Airmeet (US). These players have adopted various strategies to grow in the Event Management Software market.
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Cvent is one of the prominent players in the event management software market. The company offers a comprehensive portfolio of event management solutions. Its event management software helps organize events for organizations of all sizes and industry verticals. With the help of over 4,000 employees across the globe, Cvent helps to meet the demands in the hospitality industry vertical for organizing various events, such as conferences, tradeshows, and seminars. In December 2021, Cvent merged with Dragoneer Growth Opportunities Corp. II. The merger provided Cvent with USD 801 million, which enabled the company to accelerate product innovation, increase research & development, reduce debt, and expand its share in the market.
Aventri is one of the leading software event management solution providers. The Aventri platform delivers innovative technological solutions to streamline the event process, providing real-time data and analytics on event performance and customer engagement and increasing measurable event RoI. The company’s offerings include email marketing, event website, venue sourcing, survey solutions, mobile event app, and meetings management. In August 2021, Aventri partnered with Brandlive to deliver TV-like virtual and hybrid events. The partnership combined Aventri’s all-in-one virtual and hybrid event platform with Brandlive’s video production software, Greenroom, to provide TV-like show production across live, pre-recorded, and mixed formats in vivid, high-definition 1080p HD.
Event Management Software Market with COVID-19 Impact, by Component (Software (Event Registration and Ticketing, Content Management) and Services), Deployment Mode, Organization Size, End User and Region - Global Forecast to 2026
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