Exposure Management Market

Top Companies in Exposure Management Industry - Tenable (US), CrowdStrike (US), CyCognito (US) and Adarma (Scotland)

The global Exposure Management market size is projected to grow from USD 2.2 billion in 2024 to USD 7.6 billion by 2029 at a CAGR of 28.3% during the forecast period. The exposure management market is driven by various factors, among which the rising number of cybersecurity threats and targeted attacks stands out as a primary catalyst. It is compounded by rapid digitalization and cloud adoption, expanding the attack surface and introducing new vulnerabilities. Additionally, the landscape is further shaped by stringent regulatory compliance and data protection laws, requiring businesses to adopt proactive measures to safeguard sensitive data and ensure privacy. This regulatory pressure mandates the adoption of robust security practices and highlights the importance of compliance as a driver for the market. Together, these drivers fuel the demand for exposure management solutions to navigate the complex cybersecurity challenges of today's digital world.

Exposure Management Market Definition

Exposure management is a security practice used for mapping a company's digital attack surface and creating and executing plans to mitigate these security threats. Exposure management includes identifying, assessing, and managing possible risks and vulnerabilities before attackers take advantage of them. The exposure management process involves scoping, discovery, prioritization, validation, and mobilization.

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Tenable (US)

Tenable is a cybersecurity firm known for its vulnerability scanner software, Nessus. With a focus on the exposure management market, Tenable provides comprehensive solutions to identify, assess, and remediate vulnerabilities across an organization's attack surface. It includes IT assets, cloud resources, web apps, and identity platforms. Tenable's approach combines broad exposure coverage with threat intelligence and data science, enabling businesses to anticipate attacks, accurately communicate cyber risk, and support optimal performance. With over 40,000 customers worldwide, including a significant portion of the Fortune 500 and Global 2000, Tenable continues to innovate, offering products like Tenable One for exposure management, highlighting its commitment to reducing cyber risk across the evolving digital landscape.

Tenable caters to industries, including automotive manufacturing, building management systems, energy, finance, general manufacturing, healthcare, oil & gas, retail, transportation, water, state / local / education, and US Federal with a worldwide presence in America, Europe, the Middle East & Africa, and Asia Pacific regions. The company was recognized as the best security company at the 2023 SC Awards. Furthermore, the Tenable One exposure management platform received accolades as the best risk/policy management solution.

Tenable’s role in the exposure management market is further strengthened through strategic partnerships and acquisitions, such as Tenable’s partnership with Splunk to enhance data-driven incident response by integrating Tenable's vulnerability management insights with Splunk's log and flow consolidation capabilities. This collaboration aims to simplify risk prioritization, accelerate threat response, and reduce overall business risk, providing security teams with improved visibility, event correlation, and prioritization capabilities in a unified dashboard. Also, Tenable recently acquired Ermetic (Israel). These collaborations and acquisitions enable Tenable to continuously enhance its exposure management offerings, making it a key player in the global exposure management landscape.

CrowdStrike (US) is a cybersecurity company focusing on exposure management through its Falcon Exposure Management platform, an AI-powered platform offering comprehensive attack surface visibility and vulnerability management designed to proactively mitigate risks by identifying, assessing, prioritizing, and remediating vulnerabilities. The company aims to reduce external attack surfaces and vulnerability noise by combining real-time asset discovery, security configuration assessment, and predictive analytics to streamline vulnerability management and enhance organizational security posture.

CrowdStrike's recent advancements, including its leadership recognition by IDC MarketScape for vulnerability management, underscore its focus on reducing intrusion risks and enhancing visibility into adversary attack paths. Its integrated approach, combining real-time security data and AI-driven insights across IT and security operations, streamlines vulnerability management and breach prevention. Additionally, CrowdStrike's introduction of Falcon for IT signifies a strategic move towards bridging the gap between security and IT operations, facilitating comprehensive endpoint monitoring and automated remediation actions to bolster cybersecurity defenses.

CrowdStrike caters to finance, manufacturing, education, energy, retail, insurance, and airlines. 23,000+ customers trust the company and boast a worldwide presence, including strong footprints in North America, Europe, the Middle East & Africa, and Asia Pacific.

Strategic partnerships and acquisitions further strengthen CrowdStrike’s role in the exposure management market. For instance, the acquisition of Reposify (US) and partnerships with Armis (US) and Palo Alto Networks (US). These collaborations and acquisitions enable CrowdStrike to continuously enhance its exposure management offerings, making it a key player in the global exposure management landscape.

Apart from prominent vendors, other players include CyCognito, Censys, XM Cyber, Cymulate, Skybox Security, Armis, Picus Security, Adarma, IONIX, Outpost24, ResilientX, Ridge Security, Redhunt Labs, Brandefense, and Risk Profiler which are also evolving in the exposure management market.

CyCognito (US) provides a comprehensive platform for external attack surface management (EASM) and continuous security testing. It is designed to uncover, test, prioritize, and remediate web assets and applications, revealing risks. The company aims to significantly reduce overall risk by automating the discovery, contextualization, active security testing, prioritization, and acceleration of remediation efforts. It offers an automated platform that discovers 80% more assets and tests them eight times more than traditional methods, leading to an 85% reduction in the mean time to remediate (MTTR). CyCognito's platform empowers teams to understand the significance of each asset, its location, connections, and attractiveness to attackers, ensuring the assets are organized and prioritized based on their likelihood of being targeted.

CyCognito's platform is trusted by leading organizations worldwide, providing them with cutting-edge technology for global visibility into web-facing assets through an easy-to-use interface. The company profoundly understands how attackers exploit vulnerabilities and the paths of least resistance. It serves large enterprises and Fortune 500 organizations, including notable names like Colgate-Palmolive and Tesco.

Adarma (Scotland) is a cybersecurity company renowned for its expertise in providing comprehensive security solutions to businesses. The company offers a wide range of services tailored to meet the unique security needs of its clients. With a focus on proactive threat detection and response, Adarma helps organizations safeguard their digital assets and mitigate cybersecurity risks effectively. The company’s service portfolio includes assessment and advisory services, SOC engineering, threat intelligence, exposure management services, and incident detection and response.

Adarma has partnered with key players in the industry, like Microsoft (US), CrowdStrike (US), and Splunk (US), among others, to offer such a comprehensive service portfolio.

MnM says most businesses use inorganic growth strategies to hold their market share. In 2021–2022, the number of agreements rose significantly. MnM is expecting the rate of the accords will further increase in the exposure management market in the coming years as startups are evolving in the following market space, having technical advancements which, with time, get acquired or partnerships with tech giants to bring the innovations in their existing solutions and increase their market share in the exposure management market.

Related Reports:

Exposure Management Market by Component (Solutions and Services), Deployment Mode (Cloud and On-premises), Application (Vulnerability Management, Threat Intelligence, Attack Surface Management), End-user Industry and Region - Global Forecast to 2029

Mr. Aashish Mehra
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Exposure Management Market Size,  Share & Growth Report
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