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3. New Product Launch and Development have been the key Strategy for the Frequency Synthesizer Market.

The frequency synthesizers are key components in various telecommunications devices. Apart from these, the frequency synthesizers have application in research and measurement, and military and aerospace sectors. North America dominated the frequency synthesizer market in 2016 and is expected to maintain its apex position during the forecast period. A number of major vendors for frequency synthesizers are located in the U.S. The wide outreach and continuous evolution of the telecommunications network is also the primary reason for the growth of the market throughout the world. The constant updating of military equipment and investment in research sector has also boosted the competition among top players to reach out to these sectors.

New product launch and development have been the key strategy for the frequency synthesizer market. A number of major players have resorted to develop compact modules and improve on the device parameters such as phase noise, switching speed, and output frequency range. A constant effort in research and development of new products are essentially seen from most of the market players. Mergers and acquisitions have been the next key strategy adopted by the top players in the market to consolidate their market share and reduce competition. Contracts and agreements also have been adopted as key strategies by the companies for growing in the market by strengthening its client base. Some companies also adopted alliances and expansions strategies to safeguard their interest in the frequency synthesizer market.

The Ultra Electronics (U.K.) ranked first in the frequency synthesizer market. The company features a range of specialist capability areas by utilizing differentiated solutions for various international platforms and programs. The company especially focuses on the improvement of signal generation and signal synthesizing for the telecommunications sector. The company has the market presence in North America, Europe, Asia-Pacific, and the Middle East regions. The company aims to balance dealing with dynamic short-term market conditions along with ensuring medium- and long-term growth. The company has a financially sound market presence and has entered into inorganic strategies such as partnerships and acquisitions to cater to various niche markets. Acquisition of Electronic Products Division (EPD) of Kratos Defense & Security Solutions (NASDAQ: KTOS) in June 2015 helped the company establish a major presence in the frequency synthesizer market at a time of strong growth in this sector, correcting an underweight position.

Texas Instruments Inc. (U.S.) ranked second in the frequency synthesizer market. The company has a good brand name and caters to a wide variety of electronics products. It has good outreach in a number of countries throughout the markets in North America, Europe, Asia, and the other regions. The company has the good financial strength to spur innovation and lead inorganic growth charge in the market. The company has a strong workforce and a host of patents to its name. It caters to a wide variety of industries in the frequency synthesizer market ranging from telecommunications to, military and testing. The company has strong industry tie-ups with a number of prominent companies. Consolidations through acquisitions and expansions, and rich investments in prospective avenues are likely to benefit the company in the long run. The company has continued to update its products to cater to the market. For instance, in March 2016, the company launched a new series of phase locked loops (PLLs) with integrated voltage-controlled oscillators (VCOs), which have single chip architecture and provide better phase noise performance.

Analog Devices Inc. (U.S.) ranked third in the frequency synthesizer market. The company has over fifty years of experience in the electronics industry. The company has a robust research background and financial strength. Backed by a strong technical workforce and over two thousand patents, the company is strongly placed in the electronics arena. The company has market presence in North America, Europe, and Asia. The company has a comprehensive product line in frequency synthesizer market including complete PLLs, VCOs, phase detectors, dividers, and filters. The company can boost its standing in the frequency synthesizer market by tapping early into the advancements taking place in the telecommunications industry. The company has grown consistently and has good financial standing. The company has strived to advance in the market through both organic and inorganic growth strategies in last three years. The acquisition of Linear Technology Corporation (U.S.) is an example of inorganic growth strategy adopted by the company. This acquisition has strengthened the company’s market position as Linear Technology was a major competitor of the company.

Related Reports:

Frequency Synthesizer Market by Type (Analog and Digital), Components (Phase Detectors, Loop Filters, Oscillators, and Mixers), Application (Telecommunications, Military & Aerospace, and Research & Measurement), and Geography - Global Forecast to 2022

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