Geomarketing Market

Google (US) and Microsoft (US) are leading players in Geomarketing Market

The Geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4% during the forecast period, owing to the rising need for personalized marketing experience among consumers.

The major players in the Geomarketing market include, Google (US), Microsoft (US), IBM (US), Cisco (US), Oracle (US), Adobe (US), Salesforce (US), ESRI (US), Software Ag (Germany), Ericsson (Sweden), Qualcomm (US), Xtremepush (Ireland), Plot Projects (Netherlands), Rover (Canada), Mobile Bridge (Netherlands), Hyper (US), Reveal Mobile (US), Galigeo (Europe), Navigine (US), Clevertap (US), Urban Airship (US), Bluedot Innovation (US), Merkle (US), Foursquare (US), and LocationGuru (India). They have adopted various growth strategies, including new product launches, partnerships, agreements, mergers and acquisitions, and business expansions. Product launches and acquisitions are the 2 major strategies adopted by these players to achieve a strong foothold in the Geomarketing market.

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Google is one of the prominent players in the Geomarketing market. The company’s core products and platforms include Google Marketing Platform, Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube. Google offers the marketing platform, which is a single platform having integrated advertising and analytics solutions for better customer insights. This platform offers services to enterprises and small businesses. Enhanced customer experience is expected to be Google’s key focus area in the indoor location industry. Moreover, several maps with indoor images and street views have been added to Google Maps, using the indoor mapping technology. Google is trying to grow in the geomarketing market by implementing both organic and inorganic growth strategies. Moreover, it has plans to invest in new businesses, products, services and technologies, systems, facilities, infrastructures, and acquisitions. For instance, in 2016, Google acquired Urban Engines, a location-based analytics firm, to incorporate its location-based analytics into Google Maps.

Microsoft is another innovative company in the Geomarketing market. The company develops and supports software, services, devices, and solutions, which deliver value to customers and assist people and businesses in knowing their potential. It offers a large product portfolio, which includes operating systems, cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. The company also provides services that include cloud-based solutions to provide customers with software, services, platforms, and content, along with solution support and consulting. Moreover, it delivers relevant online advertising to a global audience. It has a search business that includes Bing and Bing Ads, which are designed to deliver relevant online advertising to a global audience. Furthermore, Microsoft has several partnerships with other companies, such as Oath (formerly Yahoo! and AOL), which is owned by Verizon, through which the company provides and monetizes search queries. The company offers the technology and software program to support the geographical visualization and analysis of the information obtained. MapPoint competes in the low-end GIS industry and incorporates with Microsoft Office, Visual Basic for Applications (VBA), and Microsoft Excel, thereby permitting automation of maps. The technology is deployed into Microsoft Streets and Trips, Microsoft Auto Route, Bing Maps, and Virtual Earth Map Control. Partnering with organizations for their digital transformation is one of the largest opportunities for Microsoft. For instance, in March 2018, Microsoft collaborated with ESRI to offer the GeoAI Data Science Virtual Machine (DSVM) as a part of Microsoft’s Data Science Virtual Machine or Deep Learning Virtual Machine family of products on Azure.

Related Reports:

Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

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Report Code
TC 7005
RI Published ON
4/1/2019
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